Creating a Winning Web-Oriented Strategy Created by Matt Nickols amp Mark Burke

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Creating a Winning Web-Oriented Strategy presented by Kevin Mullett

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo

director of product development

About Cirrus ABS

bull 15 years of online marketing amp website development

bull Full staff of over 30 technical creative and marketing professionals

bull Client base ranging from Fortune 500 to small local businesses

NetCentered marketing overview

NetCentered marketing overview

bull YouTube has 490 million usersand that is unique per month

bull Facebook claims over 750 million50 of active users log on in any given day

bull LinkedIn has over 120 millionwith over 33 million monthly unique

Do we still need convincing

Why the Web

Why the Web

It is where the people are

PC time now surpasses TV time with 71 of respondents using the Internet more than 2 hours per day vs just 48

spending equivalent time watching TV

~ recent IBM study

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

Why the Web

There is intent

Why the Web

It is more cost effective

bull Distribution of messageless about money more about effort

bull Updating of messageprinting and postage costs eliminated

bull Measurement of successknow what works and eliminate waste

Why the Web

It is interactive

bull HumanSocial InteractionMore timely amp reliable information

bull Various Forms of MediaVideo audio interactive graphics documents etchellip

bull Business Processes Functionalityie online banking account creation purchases etchellip

Why the Web

It is measureable

You Need a Plan

If You Dont Know Where Youre Going Any Road Will Get You Thereldquo

~Lewis Carroll

Why the Web

Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots

The NetCentered Process

The NetCentered Marketing Plan

Before any home construction begins the end product is known Marketing should be treated similarly

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

NetCentered marketing overview

NetCentered marketing overview

bull YouTube has 490 million usersand that is unique per month

bull Facebook claims over 750 million50 of active users log on in any given day

bull LinkedIn has over 120 millionwith over 33 million monthly unique

Do we still need convincing

Why the Web

Why the Web

It is where the people are

PC time now surpasses TV time with 71 of respondents using the Internet more than 2 hours per day vs just 48

spending equivalent time watching TV

~ recent IBM study

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

Why the Web

There is intent

Why the Web

It is more cost effective

bull Distribution of messageless about money more about effort

bull Updating of messageprinting and postage costs eliminated

bull Measurement of successknow what works and eliminate waste

Why the Web

It is interactive

bull HumanSocial InteractionMore timely amp reliable information

bull Various Forms of MediaVideo audio interactive graphics documents etchellip

bull Business Processes Functionalityie online banking account creation purchases etchellip

Why the Web

It is measureable

You Need a Plan

If You Dont Know Where Youre Going Any Road Will Get You Thereldquo

~Lewis Carroll

Why the Web

Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots

The NetCentered Process

The NetCentered Marketing Plan

Before any home construction begins the end product is known Marketing should be treated similarly

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

NetCentered marketing overview

bull YouTube has 490 million usersand that is unique per month

bull Facebook claims over 750 million50 of active users log on in any given day

bull LinkedIn has over 120 millionwith over 33 million monthly unique

Do we still need convincing

Why the Web

Why the Web

It is where the people are

PC time now surpasses TV time with 71 of respondents using the Internet more than 2 hours per day vs just 48

spending equivalent time watching TV

~ recent IBM study

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

Why the Web

There is intent

Why the Web

It is more cost effective

bull Distribution of messageless about money more about effort

bull Updating of messageprinting and postage costs eliminated

bull Measurement of successknow what works and eliminate waste

Why the Web

It is interactive

bull HumanSocial InteractionMore timely amp reliable information

bull Various Forms of MediaVideo audio interactive graphics documents etchellip

bull Business Processes Functionalityie online banking account creation purchases etchellip

Why the Web

It is measureable

You Need a Plan

If You Dont Know Where Youre Going Any Road Will Get You Thereldquo

~Lewis Carroll

Why the Web

Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots

The NetCentered Process

The NetCentered Marketing Plan

Before any home construction begins the end product is known Marketing should be treated similarly

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

bull YouTube has 490 million usersand that is unique per month

bull Facebook claims over 750 million50 of active users log on in any given day

bull LinkedIn has over 120 millionwith over 33 million monthly unique

Do we still need convincing

Why the Web

Why the Web

It is where the people are

PC time now surpasses TV time with 71 of respondents using the Internet more than 2 hours per day vs just 48

spending equivalent time watching TV

~ recent IBM study

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

Why the Web

There is intent

Why the Web

It is more cost effective

bull Distribution of messageless about money more about effort

bull Updating of messageprinting and postage costs eliminated

bull Measurement of successknow what works and eliminate waste

Why the Web

It is interactive

bull HumanSocial InteractionMore timely amp reliable information

bull Various Forms of MediaVideo audio interactive graphics documents etchellip

bull Business Processes Functionalityie online banking account creation purchases etchellip

Why the Web

It is measureable

You Need a Plan

If You Dont Know Where Youre Going Any Road Will Get You Thereldquo

~Lewis Carroll

Why the Web

Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots

The NetCentered Process

The NetCentered Marketing Plan

Before any home construction begins the end product is known Marketing should be treated similarly

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Why the Web

It is where the people are

PC time now surpasses TV time with 71 of respondents using the Internet more than 2 hours per day vs just 48

spending equivalent time watching TV

~ recent IBM study

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

Why the Web

There is intent

Why the Web

It is more cost effective

bull Distribution of messageless about money more about effort

bull Updating of messageprinting and postage costs eliminated

bull Measurement of successknow what works and eliminate waste

Why the Web

It is interactive

bull HumanSocial InteractionMore timely amp reliable information

bull Various Forms of MediaVideo audio interactive graphics documents etchellip

bull Business Processes Functionalityie online banking account creation purchases etchellip

Why the Web

It is measureable

You Need a Plan

If You Dont Know Where Youre Going Any Road Will Get You Thereldquo

~Lewis Carroll

Why the Web

Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots

The NetCentered Process

The NetCentered Marketing Plan

Before any home construction begins the end product is known Marketing should be treated similarly

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

Why the Web

There is intent

Why the Web

It is more cost effective

bull Distribution of messageless about money more about effort

bull Updating of messageprinting and postage costs eliminated

bull Measurement of successknow what works and eliminate waste

Why the Web

It is interactive

bull HumanSocial InteractionMore timely amp reliable information

bull Various Forms of MediaVideo audio interactive graphics documents etchellip

bull Business Processes Functionalityie online banking account creation purchases etchellip

Why the Web

It is measureable

You Need a Plan

If You Dont Know Where Youre Going Any Road Will Get You Thereldquo

~Lewis Carroll

Why the Web

Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots

The NetCentered Process

The NetCentered Marketing Plan

Before any home construction begins the end product is known Marketing should be treated similarly

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Why the Web

It is more cost effective

bull Distribution of messageless about money more about effort

bull Updating of messageprinting and postage costs eliminated

bull Measurement of successknow what works and eliminate waste

Why the Web

It is interactive

bull HumanSocial InteractionMore timely amp reliable information

bull Various Forms of MediaVideo audio interactive graphics documents etchellip

bull Business Processes Functionalityie online banking account creation purchases etchellip

Why the Web

It is measureable

You Need a Plan

If You Dont Know Where Youre Going Any Road Will Get You Thereldquo

~Lewis Carroll

Why the Web

Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots

The NetCentered Process

The NetCentered Marketing Plan

Before any home construction begins the end product is known Marketing should be treated similarly

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Why the Web

It is interactive

bull HumanSocial InteractionMore timely amp reliable information

bull Various Forms of MediaVideo audio interactive graphics documents etchellip

bull Business Processes Functionalityie online banking account creation purchases etchellip

Why the Web

It is measureable

You Need a Plan

If You Dont Know Where Youre Going Any Road Will Get You Thereldquo

~Lewis Carroll

Why the Web

Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots

The NetCentered Process

The NetCentered Marketing Plan

Before any home construction begins the end product is known Marketing should be treated similarly

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Why the Web

It is measureable

You Need a Plan

If You Dont Know Where Youre Going Any Road Will Get You Thereldquo

~Lewis Carroll

Why the Web

Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots

The NetCentered Process

The NetCentered Marketing Plan

Before any home construction begins the end product is known Marketing should be treated similarly

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

You Need a Plan

If You Dont Know Where Youre Going Any Road Will Get You Thereldquo

~Lewis Carroll

Why the Web

Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots

The NetCentered Process

The NetCentered Marketing Plan

Before any home construction begins the end product is known Marketing should be treated similarly

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Why the Web

Increased visibility for your content your knowledge expertise and company to both audiences Potential customers and search bots

The NetCentered Process

The NetCentered Marketing Plan

Before any home construction begins the end product is known Marketing should be treated similarly

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

The NetCentered Process

The NetCentered Marketing Plan

Before any home construction begins the end product is known Marketing should be treated similarly

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

The NetCentered Marketing Plan

Before any home construction begins the end product is known Marketing should be treated similarly

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Target Demographic

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Profitability Opportunity Analysis

Identifying the Right ProductsServices based on

bull Profitability

bull The market opportunitybull Market SizeDemandbull Search Volumebull Competitionbull Market Conditions

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Profitability Opportunity Analysis

Action Items

bull Rate your products services by profitability

bull Rate your products services by opportunity

bull Pick the top 4 to 6 with the best combination

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Target Demographic

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Target Demographic

Action Items

bull Find out as much as you can about the people that need your selected productsservices

bull Write down at least one segment for each of your selected 4 to 6

bull Create an ideal customer profile for each

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Message

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Message

Action Items

bull Write down your value proposition for each segment

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Medium

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Medium

bull How are you going to get the pitch to the peoplebull What are these people looking forbull What are they interested inbull What do they read watch or listen toobull Can they be approached by a sales personbull Can they be mailed emailed calledbull Do they meet online or offline in any form

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Media

Action Items

bull Pick the best media to deliver your message for each segmentbull Online ndash SEO SEM Email Campaigns etchellipbull Offline ndash Direct Mail Sales Person Magazine Newspaper Radio

Telesales Tradeshows Events etchellip

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Sales Path

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Sales Path

bull How do you sell this stuffbull What does the customer need to see to be convincedbull What are the steps in the sales process

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Sales Path

Action Items

bull For each segment write down each unique piece of information a customer needs to see to make a decision and take action

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Content Paths

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Content Paths

Action Items

bull Onlinebull Make sure your website has a page on each unique piece of

information identified in the sales path for each segmentbull Make sure that someone from that segment can clearly navigate to

the content they need

bull Offlinebull Make sure that there are supporting landing pages for offline

marketing efforts to be driven too

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Action

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Action

Action Items

bull For each segment ldquowrite down what you want them to dordquo

bull Make sure you have a call to action in each content area that is part of a sales pathbull Examples Buy online come to your store call you meet you engage

in live chat download a whitepaper etchellip

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Analytics

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Analytics

Action Items

bull Install appropriate analytics package(s) bull Setup Goals to track your online and offline marketing

effortsbull Review your results monthly and change your strategy

based on those results

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Analytics

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Out

reac

h T

raffi

c D

river

s

bull Google Yahoo Bingndash over 95 of searches

bull Represents people looking for what you do

bull Organic Search Results

bull Most trusted listings (70-80 of clicks)

bull Lowest cost and highest return

bull Search Engine Marketing- Pay Per Click

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Out

reac

h T

raffi

c D

river

s

bull Online content outside your website

bull News sites and industry publications

bull Blogs and directories

bull Product and service reviews

bull Online communities amp forums

Word of MouthViral

Traditional Marketing

Email RSS

Social Business Networks

NewsBlogs Web Content

Search Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Out

reac

h T

raffi

c D

river

s

bull Web enables fast spreading of the word

bull Create compelling content offers and functionality worthy of spreading

bull Support viral marketing through websitebull Email a friend

bull Integration with ldquoBuzzrdquo services (Digg Buzz etchellip)

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Word of MouthViralSearch Engines

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Out

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bull Radio TV Print Direct Mail Yellow Pages Newspaper Outdoor etchellipbull Shorten message amp send to website

bull Integrate performance tracking metricsbull Unique website tracking URLs

bull Tracking phone numbers

NewsBlogs Web Content

Email RSS

Social Business Networks

Search Engines Traditional Marketing

Word of MouthViral

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

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bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Out

reac

h T

raffi

c D

river

s

bull Push Marketingbull Get your message in front of clientsprospects quickly amp

cost effectively

bull Create segmented lists with personalized messages and content

bull Track delivery open and click thru

bull Cross sell up sell amp top of mind awareness

Word of MouthViral

Traditional Marketing

Social Business Networks

Search Engines

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Out

reac

h T

raffi

c D

river

s

bull Access large networks of people based on geography industry amp interests

bull YouTube Flickr Facebook Twitter Friend Feed LinkedIn

bull Position your business and key people as experts in your field

NewsBlogs Web Content

Email RSS

OutreachTraffic Drivers

Search Engines Word of MouthViral

Traditional Marketing

Social Business Networks

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Wherersquos the intent

bull tvbull dm (direct mail)

bull radiobull newspaperbull print (brochuresads)

bull email marketingbull socialbull SEObull search marketingbull tradeshowsbull sponsorships (nascar etc)

bull yellow pages (not shown)

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Website design flash content layoutbull Establishes your image onlinebull Builds credibility and professionalismbull First impression critical to conversion

Public Website

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Apps and CMS

Web Application Framework

Publ

ic W

ebsi

te

bull Tell your story in powerful waybull Visible copy critical to search engine visibility

strategybull Use of various formats HTML photos

documents video and more

Brand Image Graphics

Brand Message Content

Public Website

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Web Application Framework

Publ

ic W

ebsi

te

bull Tools to manage website content built for ease of use and efficiency

bull Search Engine Optimization toolsbull Powerful business applications for online

functionality

Brand Image Graphics

Brand Message Content

Apps and CMS

Public Website

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Public WebsitePu

blic

Web

site

bull Software that powers the websitebull Built in security user management analytics

personalization and SEObull Modular architecture for flexibility growth

integration and upgradeability

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Stra

tegy

Man

agem

ent

Analytic Tools Lead Management

Request Processing

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Stra

tegy

Man

agem

ent

Lead Management

Request Processing

Analytic Tools

Site Content Management

Tools

Strategy Management

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Stra

tegy

Man

agem

ent

Request Processing

Site Content Management

ToolsAnalytic Tools Lead

Management

Strategy Management

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Strategy ManagementSt

rate

gy M

anag

emen

t

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

Send Reset

Name

Email

Phone

Comments

Contact Us

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Out

reac

h T

raffi

c D

river

sPu

blic

Web

site

Stra

tegy

M

anag

emen

t

Search Engines

Word of MouthViral

Traditional Marketing

NewsBlogs Web Content

Email RSS

Social Business Networks

Brand Image Graphics

Brand Message Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

ManagementRequest

Processing

NetC

enter

ed S

trateg

y NetCentered Strategy

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Questions

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

join us for part 2 3 amp 4

httpnetcentered-webinarscirrusabscom

Creating a Winning Web-Oriented Strategy presented by Kevin Mullett

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo

director of product development

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

Download with bonus slides httpbitlyNetCenteredAug31Sign up httpnetcentered-webinarscirrusabscom