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Research Bulletin | 2013
Copyright © 2013 Deloitte Development LLC. All rights reserved.
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Introduction
In order to stay competitive in today’s changing economy,
organizations should consider developing workers who are not only
skilled in their current roles, but are also adaptable to changing
business needs. Many high-impact learning organizations are
responding to this by focusing on developing their informal learning
capabilities in order to provide on-demand learning resources that
can help employees learn at the moment of need.
However, just providing access to on-demand content is not enough.
Learning and development (L&D) functions should ensure that the
content is business-relevant, that learners can find and apply what
they have learned, and that there is a learning culture that supports
learning on-demand. With these in place, L&D can more easily
support both individual and organizational learning agility.
In this research bulletin, we will review the importance of building
learning agility, the role of on-demand learning, specific factors
for the achievement of goals, and the implications of on-demand
learning for the L&D function. We will also show how two
organizations have applied these strategies to support innovation
and agility.
The Agility Advantage
While it may seem a cliché, the saying that “the only constant is
change” is increasingly true. For many organizations, it is unclear
February 15, 2013
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Creating an Agile Learning Culture: The Role of On-Demand Learning
About the Author
Mark Vickers,Senior Analyst
Bersin by DeloitteDeloitte Consulting LLP
Research Bulletin | 2013
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Creating an Agile Learning Culture: The Role of On-Demand Learning Mark Vickers | Page 2
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what the next big thing will be, so preparing for a specific change is
less valuable than preparing for change itself. As part of this
preparation, learning leaders should strive to ensure that their
organizations have the ability to anticipate changes, and respond
efficiently and effectively — in other words, they should be very agile.
The Role of Learning Agility
In order to build and maintain an agile learning organization,
organizations should consider investing in developing their learning
agility at both the individual and organizational level.
• Attheindividuallevel,learningagilityistheabilitytostudy,
analyze, and understand new situations and new business platforms
in a timely manner.
• Attheorganizationallevel,learningagilityrepresentstheprograms
and processes designed to enhance its collective ability to acquire
new knowledge and skills, and to stay ahead of the market.
By cultivating both levels of learning agility, companies should be able to
enhance their effectiveness at innovation and change management. To
accomplish this, L&D should consider developing tools and content that
meet individual as well as the learning culture’s needs.
Implications for L&D Strategy
Our research indicates that learning functions are under tremendous
pressure to become more agile themselves — and to build the
foundations for agility within their larger organizations.1 Many high-
impact learning organizations2 are especially focused on improving
their agility.
1 For more information, Key Findings – Become a High-Impact Learning Organization, Bersin & Associates / David Mallon, Janet Clarey and Mark Vickers, August 2012. Available to research members at www.bersin.com/library.
2 “High-impact learning organizations” are, by definition, more efficient, effective, and aligned than are other learning organizations. For the purpose of this research, “effectiveness” means being able to reach a deep understanding of the diversity of needs and preferences of the learner population, and to meet each need in the most personalized manner possible. “Efficiency” deals with the problems of how we best build, deliver, share, and reuse our training content to deliver training to as many people as possible. “Aligned” deals with how we know we are working on the right thing.
Research Bulletin | 2013
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Research Bulletin | 2013
Creating an Agile Learning Culture: The Role of On-Demand Learning Mark Vickers | Page 3
Copyright © 2013 Deloitte Development LLC. All rights reserved.
This Material Is Licensed to EBSCO for Disitrbution Only.
As seen in Figure 1, about one-third of high-impact learning
organizations surveyed3 report that “increasing speed to delivery for
offerings” was a specific challenge for them in 2012. Such speed is an
important characteristic of agility. About one-third also view the ability
3 Participants of the 2012 High-Impact Learning Organization Survey were asked, What are the top three challenges facing your organization today? Participants were allowed to select up to three choices.
Source: Bersin & Associates, 2012.
Figure 1: Internal L&D Challenges
17%
11%
6%
19%
46%
14%
15%
20%
25%
28%
37%
9%
23%
20%
5%
5%
9%
12%
17%
19%
20%
20%
22%
24%
27%
31%
32%
32%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
High-impact learning organizations Low-impact learning organizations
Reskill / upgrade currentlearning professionals
Developing a business planfor learning
Solving for generationalchallenges
Increasing the effectiveness ofyour offerings
Improving alignment withbusiness needs
Globalizing programs andoperations
Implementing LMS or otherinfrastructure / technology initiatives
Reducing costs / improvingefficiency
Integrating with talent managementinitiatives and strategies
Improve transfer of learningsupport processes
Improving ability to measureand evaluate impact
Increasing speed to deliveryfor offerings
Adding or improving ability to leverageinformal learning methods
Gaining additional resourcesto meet workload
Research Bulletin | 2013
BERSIN & ASSOCIATES, LLC6114 LA SALLE AVENUE
SUITE 417OAKLAND, CA 94611
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Research Bulletin | 2013
Creating an Agile Learning Culture: The Role of On-Demand Learning Mark Vickers | Page 4
Copyright © 2013 Deloitte Development LLC. All rights reserved.
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to leverage informal learning methods as a specific challenge, which we
also associate with agility. Although high-impact learning organizations
may not yet have fully addressed these issues, they are certainly focused
on them.
In contrast, many low-impact organizations are not yet focusing on
strategies that support learning agility; instead, they are concentrating
their efforts on shoring up the basics in areas, such as alignment
and measurement.
So, how do high-impact learning organizations address such important
challenges in order to enhance their agility? Although the answers are
complex, two areas that play an especially prominent role are being
able to:
• Providelearnerswithbusinessrelevantcontent
• Buildaneffectivelearningculture
These are two areas in which high-impact learning organizations
perform exceptionally well, as compared with other learning
organizations. In the remainder of this research bulletin, we explore
how organizations can use on-demand learning content and culture to
build their continuous learning strategy and support learning agility.
The New Organizational Context for On-Demand Learning
Traditional Definition of On-Demand Learning
On-demand learning is a type of informal learning that is designed
to be available to the learner at the point of need. Learners typically
access on-demand resources, such as e-learning, books, and videos,
outside of formal learning events. It is distinct from the other two types
of informal learning (social learning and embedded learning); but the
effective deployment of on-demand learning often involves integration
with the other two types as part of a continuous learning strategy
(see Figure 2).
4 Participants of the 2012 High-Impact Learning Organization Survey were asked, What are the top three challenges facing your organization today? Participants were allowed to select up to three choices.
More than 30
percent of high-
impact learning
organizations
surveyed identify
factors related to
learning agility as
specific challenges.4
KEY POINT
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Research Bulletin | 2013
Creating an Agile Learning Culture: The Role of On-Demand Learning Mark Vickers | Page 5
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On-Demand Learning for Individual and Organizational Learning Agility
Learning professionals typically view on-demand learning as unplanned
by the organization and, therefore, the timing and objectives of its use
are personalized by the learner. This supports learning agility at the
individual level because learners can identify and resolve their learning
needs significantly before the organization recognizes it and the L&D
function can respond to it. To the extent that learners can efficiently
find the resources they need, the speed to market for on-demand
learning is effectively zero.
However, one of the significant changes to on-demand learning has
been the increased formalization of its use. While the definition of
on-demand learning emphasizes the ad-hoc nature of learning, many
organizations have begun to be more strategic about the use of on-
Source: Bersin by Deloitte, 2013.
Figure 2: The Continuous Learning Model
Continuous LearningSpecialist
Novice
Time
Traditional Training
TrainingEvent
SocialNetworking
CareerCurriculum
Communitiesof Practice
MobileLearning
Job-Aids
e-LearningCourses
CoachingMentoring
Research Bulletin | 2013
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Research Bulletin | 2013
Creating an Agile Learning Culture: The Role of On-Demand Learning Mark Vickers | Page 6
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demand content by actively managing the timing or context of its
use, a shift that makes a distinction between on-demand learning as a
modality and on-demand content as a resource. Some examples of this
formalization include:
• Blended Learning — Using on-demand content as part of pre-work
for a course or as a resource guide for further exploration after a
learning event
• Curriculum Mapping — Including on-demand content as part of a
prescribed learning path
• Competency Matching — Sorting content by organizational
competencies or other specific principles to make it easier to find
relevant resources
• Pushing Resources — Using RSS feeds or subscription services to
push on-demand content to learners based on their job role
• Embedded Learning — Linking to related on-demand resources
from specific points in the workflow
These are just a few examples of how organizations are beginning to
structure on-demand learning to support organizational learning agility.
The Increasing Demand for On-Demand Learning
On-demand learning is also becoming more important to corporate
learning strategy because learners are coming to expect the same
level of variety, personalization, and 24/7 access in their work-related
learning as they experience in their personal lives. Many organizations
are responding to this by augmenting their traditional offerings of
online modules and job-aids with eBooks and summaries, audio and
video content, wikis, blogs, and other digital content that can be
accessed as needed and even on the go through mobile platforms.
While organizations can create their own on-demand resources for
proprietary content and individual learners can access resources
on the Internet, there is also a wealth of resources available from
vendors. Many of these vendors have recognized the shift toward more
structured use of this content, and are beginning to offer products and
services that support integration, context, and social learning uses.
Many
organizations have
begun to be more
strategic about the
use of on-demand
content by actively
managing the
timing or context
of use.
KEY POINT
Research Bulletin | 2013
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Research Bulletin | 2013
Creating an Agile Learning Culture: The Role of On-Demand Learning Mark Vickers | Page 7
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Deploying On-Demand Learning to Support Learning Agility
As noted above, supporting workforce agility requires that L&D
provide resources to support individual learning agility (i.e., tools
and content), as well as organizational learning agility (i.e., culture).
In this section, we discuss these concepts as they relate specifically to
on-demand learning.
Tools and Content
As organizations develop their on-demand strategies, it is important
that they not only consider the type and quality of content, but also
ensure that learners spend their time effectively and do not “fall
down the rabbit hole” of overwhelming amounts of hard-to-filter
information. As Figure 3 shows, many organizations believe such
problems actively hold back their knowledge workers. For this reason,
L&D should evaluate its strategies relative to how it supports learners in
three specific areas — search, relevance, and application.
Search — Learners should be able to efficiently find the information
they are looking for. The prevalence of search engines has created
Source: Bersin & Associates, 2009.
Figure 3: Finding the Right Information at the Right Time and in the Right Format
Copyright © 2009 Bersin & Associates. All rights reserved. Page 14
Enabling the Knowledge WorkerFinding the right information at the right time and in the best format….
12%
16%
23%
32%
34%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Job roles or conditions make it difficult to access sources of information.
Dynamic nature of job roles makes it difficult to find sufficiently targeted or
relevant information.
Inconsistency of information formats or sources makes it difficult to use and comprehend new information.
Frequent change of information makes it difficult to find the most
current information.
Lack of effective tools (such as search) makes it difficult to find the
most useful information.
Overwhelming volume of information makes it difficult to notice and keep
track of useful information.
What do you believe holds back knowledge workers in your organization?
The problem is“context” not“content”
Reuse andstandardsbadlyneeded
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Research Bulletin | 2013
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the expectation that information will be at easy to find and review.
However, even search engines can return excessive and erroneous
results, which can cause learners to lose a significant amount of time
sifting through similar resources to find what they need. Organizations
can decrease learner search time by anticipating:
• Howlearnersarelikelytosearchforinformationand,inresponse,
organizing content appropriately (such as by using key terms and
meta-tagging)
• Wheretheyarelikelytogotolookforinformationand,in
response, placing it in likely places (such as by embedding it in the
day-to-day workflow)
Relevance — Learners should be able to identify why the content
is meaningful to them and to the organization. Strategies, such as
curriculum mapping and competency matching, can help companies
target resources to specific job roles or important skills. Increasingly,
social learning features, such as ratings and comments, can be used to
provide context as users provide feedback on the value of the resource
for their learning needs.
Application — Learners should understand how the content can be used
in their specific organizational setting. Embedding on-demand content in
the workflow is one way to encourage learners to see a direct connection
between the content and how to use it. Similarly, targeting on-demand
learning content to specific jobs roles or communities can help to shorten
the gap between learning and application. Social media can also be
used to collect and share information about how specific resources were
applied; it can serve to help to promote application, as well.
Effectively managing search, relevance, and application can be a
balancing act. The more that information is contextualized and
embedded, the harder it can be to keep the information up to date and
synchronized. Additionally, tailoring a search too much may actually
work counter to supporting learning agility by dissuading the kinds of
casual learnings that so often lead to “ah-ha” moments.
Building a Value for On-Demand Learning
In addition to providing the tools and content for on-demand learning,
it is important to cultivate a learning culture that supports on-demand
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Research Bulletin | 2013
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learning. In the absence of a strong culture, learners may feel that they do
not have permission to invest time and resources in improving their own
skills or performance. Also, they may not truly value or appreciate what
resources are available, leading to large repositories of unused content.
The Bersin High Impact Learning Culture Model outlines six major
dimensions of organizational learning culture: Building Trust,
Encouraging Reflection, Demonstrating Learning’s Value, Enabling
Knowledge Sharing, Empowering Employees and Formalizing Learning
as Process5. (See Figure 4).
5 For more information on this Bersin Smart Chart, Building a High-Impact Learning Culture: Getting Started, Bersin & Associates / Janet Clarey and David Mallon, November, 2011. Available to research members at www.bersin.com/library.
6 For more information, High-Impact Learning Culture: The 40 Best Practices for Creating an Empowered Enterprise, Bersin & Associates / David Mallon, June 2010. Available to research members at www.bersin.com/library or for purchase at www.bersin.com/hilc.
L&D should
evaluate its on-
demand learning
strategies relative
to how it supports
learners in three
specific areas —
search, relevance,
and application.
KEY POINT
Source: Bersin by Deloitte, 2013.
Figure 4: Components of Learning Culture6
Learning Culture
Building Trust
Encouraging Reflection
Demonstrating Learning’s
Value
Enabling Knowledge-
Sharing
Empowering Employees
Formalizing Learning as a
Process
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For on-demand learning, some related considerations are:
• Building Trust — Employees trust each other and the organization.
They need to feel safe to demonstrate a need for help and support,
and to take advantage of provided resources.
• Encouraging Reflection — The organization values taking time to
learn from past mistakes and past successes. On-demand content
can be a catalyst for this type of reflection, as well as a source of
guidance for future action-planning post-reflection.
• Demonstrating Learning’s Value — The organization values
spending time and resources on development. Those who do
commit to learning are rewarded. Providing high-quality, on-
demand content and tools for users helps organizations to show
that they value continuous learning and are willing to invest in it.
• Enabling Knowledge-Sharing — The organization supports the
open flow of knowledge and information. Providing easy access to
repositories of knowledge establishes a precedent for improving
work performance and work life through knowledge-sharing.
Communities of practice and social media sites (e.g., internal
Facebook pages) help support a learning culture by providing the
ability to discuss ideas and lessons learned.
• Empowerment — The organization values trying new things and
taking good risks. Freely available, on-demand learning resources
allow for employees to engage with concepts and ideas that are
outside their day-to-day responsibilities, or that may be a more
advanced level than current needs require. Learners are given the
ability to choose what, how, and when they will learn.
• Formalizing Learning as a Process — The organization has processes
and institutions that encourage learning activities on a frequent
and recurring basis. On-demand learning should be included in the
overall learning architecture of the organization, and integrated
into specific processes and tools (e.g., curriculum maps).
In addition to
providing the tools
and content for on-
demand learning,
it is important
to cultivate a
learning culture
that supports on-
demand learning.
KEY POINT
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Research Bulletin | 2013
Creating an Agile Learning Culture: The Role of On-Demand Learning Mark Vickers | Page 11
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Case in Point: A Strong Learning Culture Drives On-Demand Learning
In this case in point, we highlight how a Canadian
telecommunications company stays ahead of the curve in a
competitive and complex market by focusing on creating a
high-performance culture that is willing and able to innovate. In
order to maintain a competitive edge, the company has created
a learning culture and on-demand learning strategy. The goal
of this strategy is to make learning connected, consistent, and
collaborative for its 40,000 team members.
The learning culture for this organization can be seen in its
leadership philosophy, which is applicable to employees,
regardless of role. The leadership philosophy is used to
link the company vision, “the future is friendly,” with
individual responsibility. The four leadership values that
form the foundation of this link are related to agility and
continuous learning:
• Couragetoinnovate
• Spiritedteamwork
• Passionforgrowth
• Embracingchange
The learning strategy that supports this vision is based on:
1. Providing a variety of learning opportunities to meet
employees’ needs when they need it
2. Emphasizing employees’ responsibility in meeting their own
learning needs
As can be seen in Figure 5, one of the ways in which the
company achieves these goals is by providing resources (many
of them on-demand) in the areas of formal, informal, and social
learning. (Unlike many organizations, the company views
social learning as being separate from informal learning.)
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Research Bulletin | 2013
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While it embraces the “meandering style of learning” that is
often associated with on-demand learning, the company also
understands that, in order to support workforce agility, it should
identify ways to require learning by reducing search time and
increasing search efficacy.
Source: Bersin by Deloitte, 2013.
Figure 5: Organizational Learning Model Highlights Multiple Learning Options
Case in Point: A Strong Learning Culture Drives On-Demand Learning (cont’d)
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For example, in addition to providing online courses and
eBook access, this organization has collaborated with EBSCO
Publishing to give employees access to hundreds of magazines,
trade, and academic journals. This resource is considered
to be important to the company’s strategy because it helps
employees to stay current with issues and trends. To facilitate
the use and application of these resources, the corresponding
landing page is organized into different sections based on how
a learner might use the information (see Figure 6). There is a
section with resources aligned by job families, another with
resources aligned to the leadership value attributes, and a third
based on general topic collections (e.g., Sales, Leadership, and
Information Technology). When users click on one of these links,
they are met with a small subset of resources specifically chosen
by the organization and EBSCO for that topic, rather than the
thousands of potential matches they would receive if they had
used the general search box at the top of the screen.
Case in Point: A Strong Learning Culture Drives On-Demand Learning (cont’d)
Source: Bersin by Deloitte, 2013.
Figure 6: Organization of EBSCO Resources
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The organization of EBSCO material into business-relevant
categories to help learners efficiently find resources reflects a
more general organization-specific learning and collaboration
strategy called ARC. ARC stands for providing access to
resources, recommending specific resources, and curating the
collection to keep it relevant. Curating includes developing
role-based learning profiles and learning recommendations
related to the organization’s leadership value attributes.
To help in making this curating process more effective, the
company embeds its L&D staff, called learning and collaboration
consultants, in specific areas, so that there is strong alignment
with business priorities. Because business priorities change, this
strategy allows the learning organization to efficiently respond
with relevant learning plans.
The organization measures the impact of its informal learning
initiatives through a return on performance metric that it has
developed in-house. According to this metric, 74 percent of
users felt that on-demand informal learning resources directly
impacted their performance. Further, over the last five years, it
has been able to raise its employee engagement scores from 53
percent to 80 percent due, in part, to the implementation of its
overall collaborative learning model. e
Learning and Development’s Changing Role for On-Demand Learning
The effective deployment of an on-demand learning strategy often
requires that L&D functions cultivate some additional skills outside of
the traditional instructional design toolkit.
Content Broker — Content brokers identify the current and potential
content needs of the organization, and evaluate the internal and
external resources available to meet those needs. Content brokers
collaborate with external vendors and internal developers to make sure
that the content is relevant, timely, and deployed in a way that supports
the online learning strategy.
Case in Point: A Strong Learning Culture Drives On-Demand Learning (cont’d)
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In order to be effective in this role, learning professionals should be
able to identify the content needs of the audience, as well as their
learning preferences. For example, some audiences may prefer to
have access to full-text books, while others prefer to have audio book
summaries. Meeting these preferences may be complicated when
providing on-demand resources to large or global audiences for which
platform or localization issues may come into play.
Content Curator — If the content broker role is responsible for
ensuring that content is available to the organization, the content
curator is responsible for helping individuals and groups identify
which resources are most valuable to them at the moment of need.
This could involve activities, such as help with the development
of curriculum maps or competency matching, or consulting with
communities of practice on resource lists and subscription feeds that
push information out to groups. Content curators also work one on
one with individual employees to develop customized learning plans or
answer the question, “What should I do next?”. In this role, the learning
professional works as an advisor to determine the leading fit between a
specific need and specific resources.
Culture Champion — The third role beneficial for an on-demand
learning culture is that of a culture champion who actively develops
and implements strategies that create and maintain a supportive
learning culture. This involves the active marketing of products and
services to ensure that there is general awareness of the resources and
the stories of achievement associated with using the resources. Formal
and informal communities of practice are a high-quality resource for
developing grassroots interest in on-demand resources. Additionally,
it is important to collaborate with the performance management
and talent management functions of the organization to ensure that
the tools and permissions are consistently in place. Finally, as culture
champions, L&D professionals should promote social learning and
knowledge management as complementary resources to the physical
content collection resources.
The effective
deployment of
an on-demand
learning strategy
often requires
that L&D functions
cultivate some
additional skills
outside of the
traditional
instructional design
toolkit.
KEY POINT
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Research Bulletin | 2013
Creating an Agile Learning Culture: The Role of On-Demand Learning Mark Vickers | Page 16
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Case in Point: Using Cybrarians to Meet On-Demand Learning Needs
Oracle, a global enterprise technology company with software,
hardware, and cloud solutions, remains an industry leader by
continuing to innovate, while remaining focused on solving
the problems of customers using Oracle technology. To do
this effectively, the company strives to ensure that its 115,000-
plus employees have strong technical knowledge and business
acumen, so that they can help customers to drive business
transformation.
To effectively carry out this goal across a large, dispersed,
mobile workforce, Oracle created a centralized organization
and talent development group within HR, which includes a
virtual information services (VIS) area. The VIS area is charged
with providing a variety of high-quality information services,
including on-demand learning, knowledge-sharing, and
collaboration services (see Figure 7) with one end goal in mind:
Good Information = Smart Decisions = Improved Business
Source: Oracle Corporation, 2013.
Figure 7: The Virtual Information Services Logo
Research Bulletin | 2013
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Creating an Agile Learning Culture: The Role of On-Demand Learning Mark Vickers | Page 17
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Given Oracle’s size and global distribution, there is not one
overarching learning culture that informs its on-demand
learning strategy. Rather, its on-demand strategy is based on
the reality that different parts of the company and different
locations will likely have different needs and preferences.
For that reason, the VIS team works closely with specific
stakeholders to help to ensure that the relevant resources are
available in the preferred modality(s), while still maintaining
consistent standards across the globe.
VIS team members, called cybrarians, perform several roles. One
of the specific roles is identifying and procuring the highest-
quality content to meet current and potential needs. This
often requires having strong business acumen and information
science experience. Another role of the VIS team is helping to
ensure that the content is available across a variety of platforms.
Oracle employees tend to work wherever they are, whether it
be on a plane, train, or in an office. Therefore, it is important
that learning and information services be available almost
everywhere as well – virtually anytime, anywhere. A third role
is building awareness of the products that are available. This
includes both direct marketing initiatives (such as webinars with
functional teams) and indirect initiatives (such as recruiting
“evangelists”) to promote products at the grassroots level.
Finally, VIS team members serve as personal advisors to help
employees to find the individual resources they need.
Employees can connect with the VIS team through instant
messaging, internal social networking sites, and email in
order to ask questions, request resources, or even recommend
publishers that should be included in the VIS collection. The
VIS team makes active use of the existing social networking
resources at Oracle in each of these roles. These collaboration
and communication tools not only provide a way to promote
existing resources, but also help the VIS team to keep a pulse
Case in Point: Using Cybrarians to Meet On-Demand Learning Needs (cont’d)
Research Bulletin | 2013
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on business needs, so that VIS team members can efficiently
identify, create, and share critical information.7
A good example of how the VIS team builds awareness and
relevance for on-demand learning can be seen in how its
members actively manage, integrate, and communicate their
subscriptions to information services that provide online
magazines and journals, books summaries, and eBooks. Oracle
makes the resource collections available to all employees. The
collections can be accessed from the VIS site directly.
To support the use and application of these resources, however,
the VIS team actively looks for ways to integrate the resources
into locations where employees are most likely to go for
information. For example, VIS team members work with the
leaders of communities and business areas to develop resource
lists for their groups or articles for their newsletters (see
Figure 8). Similarly, VIS works with managers and team leads
to develop RSS feeds that automatically keep teams updated
on new resources. The VIS team also collaborates with other
members of the L&D team to recommend resources supporting
formal learning events. Through efforts like these, the VIS team
gives employees a specific reason to go to the site, which often
results in them returning later for more self-directed learning.
7 For an example of how VIS uses social networking at Oracle go to:
https://blogs.oracle.com/webcenter/entry/oratweet_information_
matters_to_virtual.
Case in Point: Using Cybrarians to Meet On-Demand Learning Needs (cont’d)
Research Bulletin | 2013
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Research Bulletin | 2013
Creating an Agile Learning Culture: The Role of On-Demand Learning Mark Vickers | Page 19
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The effectiveness of the on-demand learning initiatives can
be difficult to measure directly; however, Oracle believes that
having access to the right information at the time of need
helps the business by enhancing a variety of different
factors — productivity, efficiency, business decision, competitive
advantage, customer support, research and development, and
product development. The company measures the effectiveness
of the VIS programs quantitatively by tracking trends in usage
for publications, as well as through increases in requests for
information. Qualitatively, it pursues stories from users about
how they have applied what they have learned. For example,
one senior director stated,
“Just in the past year, I have been able to use these
digital resources in a number of areas, improving
both our business and our personnel development.
For our main business, my team has been able to
access publications specific to the industries we are
responsible for, such as life sciences, healthcare,
Source: Oracle Corporation, 2013.
Figure 8: Oracle Builds Awareness of the On-Demand Resources in Internal Newsletters
Case in Point: Using Cybrarians to Meet On-Demand Learning Needs (cont’d)
Research Bulletin | 2013
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Creating an Agile Learning Culture: The Role of On-Demand Learning Mark Vickers | Page 20
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and insurance. We have also used resources to learn
more about our customers and their businesses.
My managers and I have used resources for team-
building and effective coaching. We also use these
resources for employee development. Each employee
must select a book to read as part of their
personal development.”
Across these measures, VIS has seen a significant increase in
the use and application of its resource collections. This increase
reflects that information about VIS’s services has spread across
the company as influential users find value in a resource and
then share what they have learned. e
Conclusions
Developing an agile workforce often requires creating an agile learning
culture in which learners have the tools and permission to define their
learning needs, resolve them, and apply them to business challenges.
This does not mean that learners are left to fend for themselves — in
fact, it is just the opposite. As the cases in point show, creating an
agile learning culture depends on the careful development of tools
and processes that support learners and build context for what they
have learned.
This cannot be accomplished unless L&D functions address their own
learning agility as well. To facilitate agility, learning professionals
should consider using traditional skills (such as conducting needs
analysis and vendor management) in new ways to broker and curate
on-demand content, and to champion an on-demand and consistent
learning culture.
Case in Point: Using Cybrarians to Meet On-Demand Learning Needs (cont’d)
Research Bulletin | 2013
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Creating an Agile Learning Culture: The Role of On-Demand Learning Mark Vickers | Page 21
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Research Bulletin | 2013
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