creating an effective website · creating an effective website agenda 1.consider your audience...
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October 11, 2008 Slide 1 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
October 11, 2008 Slide 2 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
Creating An Effective Website
October 11, 2008 - MGMT 896 ILWJones School of Management
Jeffrey Daniel FreyWeb Services, Rice University
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October 11, 2008 Slide 3 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
“When I took office, only high energy physicists hadever heard of what is called the World Wide Web…
Now even my cat has its own page.”- Bill Clinton, 42nd President of the United States, 1996
October 11, 2008 Slide 4 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
“When I took office, only high energy physicists hadever heard of what is called the World Wide Web…
Now even my cat has its own page.”
Creating An Effective Website
- Bill Clinton, 42nd President of the United States, 1996
October 11, 2008 - MGMT 896 ILWJones School of Management 2012
Jeffrey Daniel FreyWeb Services, Rice University
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October 11, 2008 Slide 5 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
1996:18,000
websites
“When I took office, only high energy physicists hadever heard of what is called the World Wide Web…
Now even my cat has its own page.”- Bill Clinton, 42nd President of the United States, 1996
2008:181,277,835
websites
Creating An Effective WebsiteIntroduction
NetcraftNetcraft.com:.com:websiteswebsites / year/ year
October 11, 2008 Slide 6 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
1996:18,000
websites
“When I took office, only high energy physicists hadever heard of what is called the World Wide Web…
Now even my cat has its own page.”- Bill Clinton, 42nd President of the United States, 1996
2008:181,277,835
websites
Creating An Effective WebsiteIntroduction
NetcraftNetcraft.com:.com:websiteswebsites / year/ year
4
October 11, 2008 Slide 7 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
1996:18,000
websites
“When I took office, only high energy physicists hadever heard of what is called the World Wide Web…
Now even my cat has its own page.”- Bill Clinton, 42nd President of the United States, 1996
2008:181,277,835
websites
Creating An Effective WebsiteIntroduction
NetcraftNetcraft.com:.com:websiteswebsites / year/ year
October 11, 2008 Slide 8 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
Creating An Effective WebsiteAgenda
1. Consider your audience2. Brainstorm your content3. Map out your architecture4. Dream your design5. Decide on your delivery
1. Audience 2. Content 3. Architecture 4. Design 5. Delivery
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October 11, 2008 Slide 9 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
Creating An Effective WebsiteJeff Frey
• Masterʼs in Computer Science• 10 years of experience• Best practice research• Manager of Web Services, Rice• 1,000 websites and counting
1. Audience 2. Content 3. Architecture 4. Design 5. Delivery
October 11, 2008 Slide 10 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
Creating An Effective Website5 Basic Steps
1. Consider your audienceEffective: gives audience what they want• who are they• why are they coming to your website• what do they want
1. Audience 2. Content 3. Architecture 4. Design 5. Delivery
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October 11, 2008 Slide 11 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
Creating An Effective Website5 Basic Steps
2. Brainstorm your contentEffective: gives visitors what you want• anything you can think of• no idea is a bad idea• donʼt try to organize or prioritize
1. Audience 2. Content 3. Architecture 4. Design 5. Delivery
October 11, 2008 Slide 12 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
Creating An Effective Website5 Basic Steps
3. Map out your architectureEffective: is overly easy to navigate• content gets sorted into buckets• many options to choose from• tree structure emerges
1. Audience 2. Content 3. Architecture 4. Design 5. Delivery
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October 11, 2008 Slide 13 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
Creating An Effective Website5 Basic Steps
4. Dream your designEffective: is very pleasing to the eye• dependant on architecture• 5 to 10 sites you like and why• 5 to 10 sites you donʼt like and why
1. Audience 2. Content 3. Architecture 4. Design 5. Delivery
October 11, 2008 Slide 14 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
Creating An Effective Website5 Basic Steps
5. Decide on deliveryEffective: makes use of web technology• best technology for each content item• consider time• consider cost
1. Audience 2. Content 3. Architecture 4. Design 5. Delivery
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October 11, 2008 Slide 15 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
Creating An Effective Website
• Gives audience what they want 1. Consider your audience• Gives visitors what you want 2. Brainstorm your content• Is overly easy to navigate 3. Map your architecture• Is very pleasing to the eye 4. Dream your design• Makes use of web technology 5. Decide on delivery
5 Basic Steps = Effective Website
= Gives audience what they want 1. Consider your audience= Gives visitors what you want 2. Brainstorm your content= Is overly easy to navigate 3. Map your architecture= Is very pleasing to the eye 4. Dream your design= Makes use of web technology 5. Decide on delivery
1. Audience 2. Content 3. Architecture 4. Design 5. Delivery
October 11, 2008 Slide 16 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
Creating An Effective Website
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October 11, 2008 Slide 17 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.
1. Audience 2. Content 3. Architecture 4. Design 5. Delivery
Creating An Effective Website
October 11, 2008 - MGMT 896 ILWJones School of Management
Jeffrey Daniel FreyWeb Services, Rice University
[email protected] | 713-348-5827
October 11, 2008 Slide 18 of 19Copyright Jeffrey Daniel Frey, 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that
this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission.