creating an evidence- based identity… positioning your office
TRANSCRIPT
![Page 1: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/1.jpg)
Creating an Evidence-Creating an Evidence-based identity…based identity…
Positioning Your OfficePositioning Your Office
![Page 2: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/2.jpg)
What are the choices for the patient?
1. PCP…drugs…pts are rejecting this in droves.
2. Orthopedic surgeon: $3503. Pain Management: $1000-$2000
/injection4. PT: $200-$400 per visit
5.5. DC: $45DC: $45
![Page 3: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/3.jpg)
1. Life2. Leadership3. Working ON it, not IN it4. Systemization5. Business Development
6.6. Awareness of, and commitment to, Awareness of, and commitment to, the literature/researchthe literature/research
![Page 4: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/4.jpg)
Primary Aim
What is your inner most driving force?
Source of energy, commitment, vision
![Page 5: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/5.jpg)
Vision: Your dream of the future, what the business will look like when fully developed….Strategic Objective.
Vision: Your business philosophy: Evidence-based, patient-centered, Evidence-based, patient-centered, internal referral-driven.internal referral-driven.
Spirit: Your attitude…the way you do what you do.
![Page 6: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/6.jpg)
The technical work of a business and the business that does that technical work are two totally different things.
The business as a whole is the product.
Technical work = JOB!
The assumption—franchise your business.
![Page 7: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/7.jpg)
Business DOES NOT equal people.
Business = Systems
People run the Systems.
Systemic thinking will set you FREE!
![Page 8: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/8.jpg)
Goal: Build a business that works.
Continuous cycle of: Innovation Quantification Orchestrationn (doing it that way it’s suppose
to be done)
Business Development Never Ends!
![Page 9: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/9.jpg)
List what you don’t want in your life. List what you do want in your life. Set priorities and bust barriers. Write your own eulogy.
Now…..Write your primary aim.Goal: Live life
Intentionally!!
![Page 10: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/10.jpg)
SO is a clear written picture of your company’s future…about 1 page.
It’s a commitment……not a wish.
Serves your primary aim.
Step 1: basic description
Step 2: Unique distinguishing features.
![Page 11: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/11.jpg)
Type of practice
Practice size (services, # employees, etc)
Practice growth: 1 –3 – 5- 10 years?
Where?
![Page 12: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/12.jpg)
Unique products/services Unique marketing Unique presence (look, sound, feel) Unique Operations Other: What can you do to make your
practice stick out compared to your colleagues?
![Page 13: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/13.jpg)
Review your primary aim Review your strategic objective Draft your company story Read it aloud to someone Edit it Read it to your employees and make it
part of the way you and they think.
Now…….write your company story!!
![Page 14: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/14.jpg)
Write a short mission statement that will appear on every piece of marketing material that comes from your office.
Keep it short
Come from the heart
What is it that you want your patients to know about you that they can relate in a 30 second elevator ride?
![Page 15: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/15.jpg)
Time is an irreplaceable resource. Effective use of time, more than any other habit, will increase your productivity and your effectiveness as a leader.
Managing your time provides you with the tools you need to make the best possible use of your time.
Create wind, don’t let it blow you away!!
![Page 16: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/16.jpg)
Track the actual flow of your time….you’ll be amazed at the waste….and just how much free time you actually have in the day.
Categories: Admin, Bus Dev, Finance, Operations, Marketing, Treatment.
Interruptions: Phone calls, meetings, Internet, employee problems, mail, volunteerism, etc.
List your time bandits.
No more……”Fire, ready, aim”!
![Page 17: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/17.jpg)
1. Take one bite at a time (eating elephant!)
2. Prioritize and stay focused (1-2 “must be”)
3. Hold 5-minute priority meetings4. Don’t overbook. (allow unscheduled
time)5. Delegate6. Routinize7. Share time-saving ideas
![Page 18: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/18.jpg)
8. Avoid “quicksand issues”9. Set deadlines10. Divide and conquer big jobs11. Stop fragmentation12. Take natural breaks13. Institute a quiet time14. Set “Do not Disturb” periods.
![Page 19: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/19.jpg)
15. Don’t over commit16. Teach time management17. Audit time management18. Focus on Results, not work
![Page 20: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/20.jpg)
19. Eat Lunch, but Eat “lite”20. Don’t work at home21. Don’t be a Perfectionist22. Use prime time for Prime tasks23. Capture Great ideas24. Think, then act
![Page 21: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/21.jpg)
Empowering Chiropractic
For more information…
Check out:
www.empoweringchiropractic.comwww.empoweringchiropractic.com
![Page 22: Creating an Evidence- based identity… Positioning Your Office](https://reader035.vdocuments.net/reader035/viewer/2022070412/5697bf861a28abf838c8856f/html5/thumbnails/22.jpg)
Copyright Protection Statement
The material in this presentation is under copyright protection and may not be reproduced
in any format without the expressed written consent of Dr. Ronald J. Farabaugh.
© Copyright. July 21, 2010.
All Rights Reserved. Dr. Ronald J. Farabaugh