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Creating an Online Presence That Builds Business WEWORK & CHAMP INTERNET SOLUTIONS PAGE 01

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Page 1: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

Creat ing an Onl ine Presence That Bui lds Bus inessW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

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Page 2: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

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A B O U T C H A M P

• Champ Internet, founded in 2009, is a full-service digital

marketing agency that starts with the end in mind.

• Champ specializes in web design and development, SEO,

and brand strategy to drive traffic to your business and

enhance conversions.

• We customize our performance-based partnerships to

optimize web presence and develop core site structure,

while elevating your brand’s unique style and personality.

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Page 3: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

C r e a t i n g a n O n l i n e P r e s e n c e T h a t D r i v e s B u s i n e s sA B O U T C H A M P

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S E T H , F o u n d e r a n d C E O , C h a m p I n t e r n e t S o l u t i o n s

• Backed with a decade of experience in the SEM and SEO fields, Seth founded

Champ Internet Solutions in March 2009

• Earned a Bachelor of Science in Business Administration with a focus in E-Business

Management from Champlain College, which was the inspiration for the company’s

name, Champ.

• Prior to founding Champ, Seth worked at Verndale, Catalyst Online, and Shark

Communications.

• Started a SEM department.

• Managed and strategized SEO efforts for industry leaders such as Pfizer,

Procter & Gamble, A&E TV (including biography.com and history.com) and

Novartis.

Page 4: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

W H O W E W O R K W I T HA B O U T C H A M P

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Page 5: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

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TA K E O N E S T E P B A C K T O TA K E

TEN STEPS FORWARD

1 . W h y d o y o u w a n t t o b e o n l i n e ?

2 . W h a t a c t i o n s d o y o u w a n t u s e r s t o t a k e ?

3 . H o w w i l l u s e r s n a v i g a t e t h r o u g h y o u r

w e b s i t e ?

4 . W i l l i t b e c o m p l i c a t e d f o r u s e r s t o t a k e t h e

d e s i r e d a c t i o n ?

5 . D o y o u h a v e c o n t e n t t h a t c l e a r l y d e s c r i b e s

w h a t p r o d u c t / s e r v i c e s y o u o f f e r ?

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Page 6: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

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TA K E O N E S T E P B A C K T O TA K E

TEN STEPS FORWARD

6. How will you make users comfortable communicating with your

organization?

7. How does online marketing fit into your overall business strategy?

8. Are there initiatives that can complement your online efforts?

9. How are you going to track the effectiveness of your online presence?

10. Are you prepared for the investment of time that is required to have

an effective web presence?

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Page 7: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

7 W E B D E S I G N T R E N D S TO B O O S T R O IW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

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Having a credible and compelling website that performs well is the most important

aspect of your business. For many businesses, a web presence is more important than

having an office.

So how do you create a high performance website that attracts quality visitors and

supports your business growth? We’ve identified 7 key trends in website design and

development to boost your ROI in 2018.

Page 8: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

7 W E B D E S I G N T R E N D S T O B O O S T R O IW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

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Page 9: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

7 W E B D E S I G N T R E N D S T O B O O S T R O IW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

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Page 10: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

7 W E B D E S I G N T R E N D S T O B O O S T R O IW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

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Page 12: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

H O W D O E S S E O W O R K ?W E W O R K & C H A M P I N T E R N E T S O L U T I O N S

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Page 13: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

S EO C O N C E P T SW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

Step 1: Indexability

• A website is your billboard to the digital world;

it is an open invitation to explore your brand’s

mission, personality, products and services

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Page 14: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

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Page 15: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

S EO C O N C E P T SW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

Step 2: Relevancy

• Successful search engine optimization starts

with extensive keyword research and analysis

• Broad keywords vs. long-tail keywords

• Understand the value and demand of a

keyword in terms of how it works with your

target audience

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Page 19: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

S EO C O N C E P T SW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

Step 3: Authoritativeness

• Implement the strengths of both pull and push

marketing

• Maintain consistent, relevant, and high-quality

content

• Leverage social media to build meaningful

relationships with your consumers

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Page 20: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

B u i l d A n E f f e c t i v e O n l i n e P r e s e n c eW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

A D V E R T I S I N G & R E M A R K E T I N G

How to reach your target audience online and remarket to them.

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Page 21: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

B u i l d A n E f f e c t i v e O n l i n e P r e s e n c eW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

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Page 22: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

B u i l d A n E f f e c t i v e O n l i n e P r e s e n c eW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

R E P O R T I N G & A N A LY T I C S

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Page 23: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

B u i l d A n E f f e c t i v e O n l i n e P r e s e n c eW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

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Page 24: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

B u i l d A n E f f e c t i v e O n l i n e P r e s e n c eW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

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Page 25: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

B u i l d A n E f f e c t i v e O n l i n e P r e s e n c eW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

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Page 26: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

B u i l d A n Ef fe c t i v e O n l i n e P r e s e n c eW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

T H I N K BIG … S TA R T W I T H T H E END IN MIND!• Become an authority online

• Quality vs. quantity content

• Communicate thought-leadership

• A responsive website will create a seamless user experience

• Have an ongoing SEO strategy

• Track your progress

• Keep evolving

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Page 27: Creating an Online Presence That Builds Business Build an...Creating an Online Presence That Drives Business ABOUT CHAMP PAGE 03 SETH, Founder and CEO, Champ Internet Solutions •

H E L P F U L TO O L SW E W O R K & C H A M P I N T E R N E T S O L U T I O N S

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FREE CONSULTATIONSchedule an appointment on our website or by phone before

Thursday, September 20th to receive a free consultation.

www.champinternetsolutions.com/contact

617.517.0733

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