creating and analyzing the business proposition
DESCRIPTION
Creating and Analyzing the Business Proposition. Dr. Joan Fulton Co-Director Agricultural Innovation and Commercialization Center Purdue University. www.agecon.purdue.edu/planner. “ONE-STOP SHOPPING” for Business Planning. www.agecon.purdue.edu/planner. YOUR OWN INFORMATION - PowerPoint PPT PresentationTRANSCRIPT
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Creating and Analyzing the Business Proposition
Dr. Joan FultonCo-Director
Agricultural Innovation and Commercialization CenterPurdue University
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www.agecon.purdue.edu/planner
“ONE-STOP SHOPPING” for Business Planning
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www.agecon.purdue.edu/planner
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YOUR OWN INFORMATION• You generate your own username and
password
• You can return at any time to this business plan
• Record them here:– Username ________________– Password ________________
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Simple RegistrationEnter Profile
information here: - username - password
- e-mail- address
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Enter InformationFor Cover Sheet
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5 Stages plusExecutive Summary
Work through at Your Own Pace
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Buttons to Assist in Maneuvering
Through the Planner
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Enter Information that will be in your
Business Plan
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Points to consider guide responses
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Resources and references are
available
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Useful External Links
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Assessment Tools Help
You EvaluateYour Project
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Stage Gate• Quality of Execution
– Was the information gathering, evaluation and analysis was superficial or extensive? and
– How confident is the user with the business idea?
• Must Meet Criteria– These help the user identify flags or areas of
caution – if not met the chances of a successful business are very small
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Provides Feedback
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You are promptedfor information
User Friendly
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Financial Analysis - Output• Projections for:
– 5 Year Balance Sheet– 5 Year Income Statement– 5 Year Statement of Cash Flows– 5 Year Breakeven Analysis– Valuation
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Planner willGenerate
Report
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Stage 1• Fundamentals of your Business
– Why do you want to begin this venture?
– What product/service will you market?
– Who are your customers?
– What minimum sales volume must you achieve?
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Stage 2• Analyzing Your Market
–What is the market characteristics/trends?
–Who will you compete against?
–How competitive is your industry?
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Stage 3• Producing your Product or Service
– How and where will you produce your product?
– Who is on your venture’s team?– What is the ownership structure?– What name/brand protection do you
require?
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Stage 4• Marketing your Product or Service
– What customers will you target?– What product/services will you offer?– What price will you charge for your
product?– How will your product be distributed?– How will you promote your product?
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Stage 5• Financial Analysis of your
Business– Product Information– Revenue– Cost/Expense– Capital Investment and Financing– Financing and Cost of Capital
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Stage 6• Executive Summary
–Provides an overview of your business project
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Generate Report• Users can select “Generate Report at any
time
• Report is sent to an rtf or Word file
• User can make changes using word processor or within the Business planner and generate new report
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• “ONE-STOP SHOPPING” for business planning
• User Friendly
• User can complete the stages in any order– Go back at any time
• Final Business Plan can be edited with word processor and used with other software
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www.agecon.purdue.edu/planner