creating and managing your on-line presence

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Creating and Managing Your On-Line Presence. An Introduction to Using Social Media Professionally. Agenda. Introduction to Social Media Social Media & Employers Building Your On-Line Presence/Brand Activities Videos ABC Challenge!! . Who Is Using Social Media?. Facebook? Linked In? - PowerPoint PPT Presentation


  • Creating and Managing Your On-Line Presence

    An Introduction to Using Social Media Professionally

  • AgendaIntroduction to Social MediaSocial Media & EmployersBuilding Your On-Line Presence/Brand

    ActivitiesVideosABC Challenge!!

  • Who Is Using Social Media?Facebook? Linked In? Twitter

    GooglePinterest Academia Edu?

  • Social Media and the Graduate StudentGrad students dont need to be on the Internet; focus should be on research/writing, studying, teachingIntrovert quiet and private; dont want their private information on the InternetNo timePerception that it has no valueNot for real academicsSource: Dr. Katherine Brooks, University of Texas at Austin

  • Dont need to be on InternetSocial media sites are excellent places to showcase your skills, experience, publications, and research

    Could lead to consulting work, recognition by colleagues, even a job!

  • Want to Keep PrivacySo dont put everything out there!

    Keep private what you want; focus on your professional life

    Contain what you write about to professional topics

  • No time for social mediaDecide how much time you will invest; work it into your schedule

    May need to invest a bit more time in the beginning to choose kinds of social media, set up, and determine your schedule

  • No value to social mediaYour name, research, knowledge, expertise available for employers, and colleagues

    Ability to connect with people you admire in your field, commenting on blog posts or following someone on Twitter:IdeasResourcesExposure to new leaders in the fieldMaybe a personal connection!

  • Academics dont use social mediaDr. Michael Wesch -

    Dr. Charles Burton (Brock - Political Science Dept.)

  • Social Media and Employers/Job SearchHow many employers are using social media for candidate selection?

    What are they looking for?

    What are the implications for job seekers?

  • Social Media and Employers/Job Search

  • Why Employers Use Social MediaGenerate awareness and raising an organizations profile online


    Monitor what is said about an organization

    Mine for potential candidates from a ready, willing and interested audience/fan base

    Post jobs

  • How many employers are using social media for outreach and recruitment?92 % of employers use social media for recruiting (up by 3% from 2011 and 10% from 2010)

    73% of recruiters have successfully hired a candidate who was identified or introduced through a social network or social media

    86% of recruiters are likely to use social profiles when interviewing

  • How Employers View Social MediaResearch from Jobvites Social Recruiting Survey 2012:

    49% of employers saw an increase in quantity of candidates 43% of employers saw an increase in quality of candidates20% reported it took less time to hire31% saw an increase in employee referrals

  • What Social Media Platforms are Employers Using?

    LinkedIn Facebook TwitterRecruiting93%66%54%Hired89%26%15%

  • More Reasons Why EmployersUse Social Media

    Conduct background searches on candidates

    Monitor the behaviour and communications of prospective or existing employees

  • Social Media PitfallsCisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

    Who is the hiring manager. Im sure they would love to know that you will hate the work. We here at Cisco are versed in the web.

  • More Pittfalls

  • Employers screening profiles

    Reasons for Rejection% RejectedPosted provocative/inappropriate photos/info49Provide info about drinking or using drugs 45Poor communication skills 35Bad-mouthed previous employer33Made discriminatory comments related to race, gender, religion, etc. 28Lied about qualifications22

  • Building Your On-Line Presence

    Have you ever Googled your name?What did it show?What images did you find?

  • Social vs. Professional

    PersonalProfessionalFind and connect with friends and acquaintances and make new friendsFind and connect with professionals, decision-makers or people in the knowGet information and updates about and from your friendsGain industry or organizational information, updates and insights from professionalsKeep in touch quickly and conveniently across time zonesKeep in touch with contacts in your professional network more efficiently and across time zonesConnect with people who share your personal interestsConnect with professional groups who share your interests/expertise

  • Creating Your Web PresenceFamiliarity what sites, understanding the uses of data, privacy concerns, how site community operates

    Consistency same image/persona over multiple sites

    Participation you only get as much benefit as you put in

  • Facebook (personal/professional Branch Out)LinkedIn (professional)Google Profile/Circles (professional) (professional)Twitter (personal and/or professional)Blogs (personal web site, Wordpress, Tumbir, Posterous, etc.

    Its important to just pick one and start!

    Where to start?

  • LinkedIn

  • LinkedInA professional social network that helps people make the most of their trusted professional relationships

    Start by connecting with the people you already know then use LinkedIn tools to connect with the connections of your connections for mutual benefit

    Over 60 million LinkedIn users; 200,000+ organizations; over 150 industries; 2.1 million students; 37,000 university groups approx. half of LinkedIn users are outside of North America

  • LinkedIn

  • How to Build a Strong LinkedIn ProfileDisplay a professionally appropriate photoCreate a clear, concise headline that has impactInclude a summary that highlights your key skills, experience, accomplishments and goalsUpdate your status frequentlyGet recommendationsTie your LinkedIn profile to your other job search/networking effortsUse LinkedIn applications to showcase samples of your work

  • Making ConnectionsDo NOT use the template for LinkedIn Networking Message create a personal one!Mention your connection to the person directly in the subject lineProvide a very brief introduction re: who you are and why you want to connectAsk for general career advice or information into a particular company or industry do not ask for a jobPolitely thank the person for considering your request

  • How to Network on LinkedInConnect with current professional colleagues

    Reach out to alumni and industry members

    Build and maintain new connections

  • How to Research Career Options on LinkedInType terms of interest to you in LinkedIns Advanced Search function

    Join groups

    Explore LinkedIns Company Pages

  • How to Turn LinkedIn Relationships into OpportunitiesReach out to your network

    Connect to LinkedIn job postings

    Network your way into a company

  • Homework!ABC Challenge:

    A Assessing Your On-Line Presence (see handout)B Begin with LinkedINC Cultivate Relationships! Reach out to 5 on-line professional contacts.


  • Thank You for Participating!A follow up survey will be sent to participants via email please take the time to complete it!

    For other resources related to career planning and job search, please visit our Resource Centre in the Learning Commons and/or visit our website:

    **Lets start with an activity. On the tables are sets of logos 6 for some typical Social Media sites. How many of you have a Facebook account? If you do, hold up the Facebook logo.

    Repeat with each logo.

    Then ask: How many of you are using any of these professionally? If you are, hold up the logos for the sites youre using professionally.

    Debrief and ask those (if any) who are using social media professionally to describe how they use it.

    Why arent the rest of you using it?

    What are their concerns and questions about social media?*As I prepared this presentation, I stumbled across some research and work that was done by Dr. Katherine Brooks, at the University of Texas at Austin. The next couple slides content were based on one of the articles she wrote. She surveyed graduate students at her university and found that, like many of you, they had limited exposure to or usage of social media, and almost none of them were using it professionally. These were the reasons that students gave for not using social media. Lets try to debunk these, one at a time.*Review slide

    Lets try another one.*No one says you have to put your whole life out there. You can choose how much or how little you want to be involved*Think of it as an INVESTMENT in your future

    Work it purposefully into your schedule (as graduate students, you should know by now how to manage your time!)

    It may require a bit more of a time commitment in the beginning, as you create your on-line presence (or alter your current one); well look at how to do that a bit later on

    Once you have an on-line presence that youre happy with, it will take much less time to maintain and update, so your time commitment will be much less*Seriously? Theres no value in having your research, expertise, knowledge etc. available for your colleagues or employers? Ever heard o