CreatingandSendinganEmailBlastCreatinganemailblastisaseven‐stepprocessthatletsyousendemailsinHTMLandtextcontenttospecifiedtargets.

Creatinganemailblastisaseven‐stepprocessthatletsyousendemailsinHTMLandtextcontenttospecifiedtargets.If,duringthecreationofyouremail,youneedtoexitandlaterreturntofinishtheblast,yoursavedblastwillremaininyouremaillist.Youcanlaterclickthe"Details"linkfromthislisttoreturntoandedityourblastcontentbeforesubmittingtheblastforprocessing.

Step1:SelectthePackage• Selecttheemailblastspackagebyclickingthe"emailblasts"tabinthemain

navigationbar(seeimage1).

• Hoverover"emailblasts»"inthesub‐navigationbarandselect"createblasts"(seeimage2).

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Image2

Step2:CreateaBlast

AddaReferenceName• Thisisauniquenameforthisemailthatwillhelpyouorganizeyourblasts.It

isonlyvisibleinternally.

Selectanemailtemplatebyselectingtheradiobutton(seeimage1).• Tip:Youcanmakechangestoyouremailtemplatebyclicking"edit"nextto

thetemplatename.

Addatag• Inthetoprightcorner,youhavetheoptionofaddingatagforeasytracking

ofyourcampaign.Readmoreabouttagshere.

Click"save"tosaveyourworkOR"save&continue"tosaveyourworkandmovetothenextstep.

• Afteryousaveyourwork,youwillseethenextstepsforbuildingyouremailblast(seeimage2).

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Image2:

Step3:Content

AddaFromNameandEmailAddressinthetwofieldsonthefirstline• Tip:WhensendinganemailitisagoodpracticetoincludeFirst&LastName,

Organization(ex.HotTamale,SalsaCommons)

• Tip:Besuretouseavalidemailaddress.

AddaReply‐Toemailaddress• Tip:HavingthesameemailaddressinboththeFromandReply‐Tofields

mayreducespamfiltering.

AddaSubject• Tip:Includinganexclamationpointinasubjectlinemayincreasespam

filtering.

AddHTMLContent• ClickyourcursorinthelargeblankboxunderthegreenHTMLContenttab.

Onceyouclickinthebox,atoolbarwillappear.Typeorpasteyouremailcontent.

• Tip:WhencopyingandpastingcontentfromaWorddocument,firstpasteitinaplaintextfiletocleanupanyformatcode.

• AdvancedTip:AddDynamicContent

AddTextContent• Clickthegreen"TextContent"tabtotypeorpastetheplaintextversionof

theemail.

• Ifyouwantonlyplaintextemailstobesent,select"OnlysendaTextmessage"(thisisnotcommon)

• Clickthegreen"HTMLContent"and"TextContent"tabstoflipbetweenthetwo.

• Tip:HavingsimilarHTMLandTextcontentmaydecreasespamfiltering.

Click"save"tosaveyourwork,or"save&continue"tosaveandmoveontothenextstep.

Step4:SendOptions

Select"Donottracklinks"ifyouwouldliketodisablelinktracking.

Select"Donottrackopenrates"ifyouwouldliketodisabletrackingopenrates.

Select"Addtowebpage"ifyouwouldliketoaddthisblasttoapublicwebpageforlaterviewing.

Click"save"tosaveyourworkOR"save&continue"tosaveyourworkandmovetothenextstep.

Step5:Targeting

Selectasavedqueryorcreateanewquery• Seequery/exportdocumentationtolearnmoreaboutusingthequerytool

Step6:Validation

Ifavalidationtesthasagreencheckmark,youremailisreadytobesent.Click"moreinfo"tolearnabouteachvalidationtest.

Ifatesthasared"X",followtheinstructionstofixtheerror.

Ifyouwanttosendatestemailtomultipleaddresses,separatethemwithacomma.

Step7:Summary

ClickonHTMLandText"previewlinks"toopen&closeemailpreviews.

Clickon"targetquerysummary"toopen&closesummary.

Ifeverythinglooksgood,clicktheorange"SubmitEmailBlastNow!"buttontoblastaway!

AdvancedTip:A/BtestingA/BTestingallowsSalsacampaignmanagerstosendslightlydifferentemailblastsouttoasmallpercentageofthetotaltargetforablast.TheHQcampaignmanagercanthenmonitortheopenratesorconversionratesofeachseparateblast,determinewhichwasthebetterperformingemail,andthensendthecontentfromthebetterperformingemailouttotherestofthetargetsfortheblastemail.

UsingA/BTesting:

AddingTestBlasts• CompleteyouremailintheSalsaHQasnormal.AtStep7:Summary,youwill

seethe"mainblast"readytogoout:

Clickonthe"Createtestblasts"linktoseeashortexplanationofA/BTestinganda"Createtestblasts"button.Clickthisbuttontoaddtwotestblaststoyouremailblast:

BestPracticesforA/BTesting:WeHIGHLYrecommendchoosingtoeither:

• Usetwoslightlydifferentsubjectlinestotestwhichwillhaveahigheropenratewithyoursupporters,OR

• Usedifferentcontentinsidetheemailtodeterminewhichversionofcontentwilldriveahigherconversionrateofdonations,actions,etc.

Set‐upbothtestblastsandsendthematasclosetothesametimeaspossible.Thisremovestimeasavariablefromthedifferencesinopenrateorconversionrates.

EditingtheTestBlasts:• Clickthe"edit"linknexttothetestblastsandthefollowingboxwilldrop

down

Thisboxallowsyoutoedit:

• Emailblastcontent:o Click"edit/viewfullemailblast"toeditthecontentoftheblast.This

shouldbedoneifyou'regoingtotestconversionratesbycomparingdifferent"content"betweenthetwotestblasts.It'srecommendedthatthislinkbeopenedinanewtab.

• Percentage:o Thisrepresentsthepercentageofthetotaltargetsthatwillreceive

thistestblast.Thedefaultsare5/5/90whenyouusetwotestblasts.Inordertoreachallofyourtargetedsupporters,makesurethattheblastsaddupto100%.

• Referencename:o Thisisaninternalreferencenamethatisnotvisibletoyour

supporters.• Subject:

o Ifyouaretestingopenrates,changethesubjecthere.• Savethisemail:

o Onceyou'vemadechangestothetestblast,don'tforgettosavethem!

SendingTestBlasts:Onceyouhavemadeeditstoallofyourtestblasts‐submitthemusingtheblue"SubmitTestBlast"button.Thiswilllaunchthetestblaststothespecified%ofpeopleandbringuptheopenratestatisticsonthissummarypage.

Tip:Werecommendwaitingapproximatelyonehourfortestblastresultstocomein‐sendtheblastsandgrabsomecoffee!

Whenyoucomebacktothe"Summary"stepoftheemailblast,youwillseetestblastresults:

ReplacingtheContentandSendingtheMainBlast:• Inthisexample,"TestA"performedmuchbetterthan"TestB".Giventhese

results,we'dliketo"replace"themainblastcontentwiththecontentsentin"TestA".

• Gotothemainblastdropdownlabeled:"ReplaceMainContentwith:"• Thedefaultoptionis:"Leaveasis".Thiswillsendoutthemainblastwith

whatevercontentiscurrentlysavedintoit.Ifyouhaven'tusedthisdropdownyetitwillsendouttheoriginalblastyouhavecreated.NOTE:Ifyouhavealreadyreplacedtheblastwithcontentfromoneofthetestblasts‐itwillsendoutthatcontent.

• Ifyouwanttoreplacethemainblastwiththemoresuccessfultestblast,clickintothedropdowntoseeallofthetestblaststhathavebeenSENT.Clickandchoosetheblastyouwouldliketousetoreplacethemaincontent.ThisREPLACESthemainblastcontentwiththetestsetcontentandcannotbeundone.Oncecompleted,thedropdownwillchangeto"Leaveasis"again.Yourblastisnowreadytobesentwiththebettercontent.