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Liferay / Crafter Integration for CXM April 2016

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Page 1: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

Liferay / Crafter Integration for CXMApril 2016

Page 2: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Agenda

• Introduction to Crafter Software

• Introduction to Liferay

• When to/not to integrate

• Good integration patterns

• Q&A

Page 3: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

Crafter

Page 4: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Award Winning Open Source Web Content & Experience Management

Page 5: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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● User Friendly Content Authoring

● In-context Preview and Editing

● Multi-Channel Publishing

● Personalization and Content Targeting

● Time-machine like versioning

● Web Analytics Integration

● Site Blueprints

● Internationalization

● High Performance Content Delivery

● Ease of Integration – CRM, ERP, etc.

● On Premise and Cloud Support

Advanced Enterprise WCM Features

● Social, User Generated Content

● Identity management, SSO and profiles

● Multi-tenant infrastructure

Page 6: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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100% Open Source, No Vendor Lock-in

● Open standards

● No vendor lock-in● GPL v3 license● All code on GitHub● Open community● Open wiki / documentation● Open issue tracking

Page 7: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Architecture Deep Dive

Page 8: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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● Websites

● Portals

● Collaboration Sites

● Mobile Apps

● Big Data Solutions

● Social Applications

● e-Commerce Sites

Crafter Use Cases

Page 9: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

Liferay

Page 10: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Enterprise Portal Landscape

Page 11: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Leadership and Growth ○ Liferay is the open source leading portal technology. Recognized by Gartner and other

industry analysts, our portal combines the best of integrations, development, content

management and social collaboration.

Niche Players Visionaries

Challengers Leader

Gartner Magic Quadrant

From Visionary to Leader

Page 12: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Architecture Deep Dive

Page 13: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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● Portals

● Collaboration Sites

● Websites

● Mobile Apps

● Big Data Solutions

● Social Applications

● e-Commerce Sites

Liferay Use Cases

Page 14: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

Overlap

Page 15: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Perspective Differences

LIFERAY CRAFTER

● Too much overlap

● One platform should

suffice

● Use 3rd party libraries

● DO NOT Integrate

Liferay with Crafter

Page 16: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Perspective Differences

LIFERAY CRAFTER

● Use each solution based

on its strengths

● Separation of concerns

● Best of breed

integration

Page 17: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Integration Patterns That Don’t Work

Liferay

Crafter

author

publish entire site

rend

er

Page 18: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Integration Patterns That Work

Liferay

Crafter

author

publish articles

rend

er

Page 19: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Reference Architecture (Liferay Only)

Page 20: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Reference Architecture (General)

Page 21: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Integration Example

Page 22: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

Demo(available upon request)

Page 23: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Summary

● Crafter and Liferay are both very powerful at the platform level

● Feature by feature comparison of both solutions is not productive

● Utilize a use-case based design approach

● Integration is not always the answer...understand the pros and cons

● Good integrations however result in higher ROI especially in the

long-term

Page 24: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

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Questions

Page 25: Creating Better Customer and Employee Experiences with Liferay Portal and Crafter CMS

craftersoftware.com