Creating Better TownsMasterclass

17th January 2019

Didobi and Partners

Speakers

MatthewHopkinson

Didobi

JoannaSimpson

SimpsonStudio

Architects

Grace Catenaccio

Publica

Ben Terry

DixonsCarphone

Topics

1. How the function and purpose of towns are changing and why2. How to manage and re-purpose towns for the future3. The opportunities and threats that change in towns presents4. What is digital and how can I take control of my town’s digital IP5. The role of public realm and town planning6. How to optimize the use of existing buildings to create vibrant spaces7. What do retailers look for in a town?8. Community leadership – the challenges and opportunities9. Establishing an evidence base10. Action plans and communication channels to create positive change

Day 2 – 17th January

Time Topic Who Remarks

10.00 Coffee All

1030-1100 Recap and follow up from 29th November Matthew

1100-1200 Urban planning and public realm wins Grace

1200 -1300 Alternative building uses and designs for growth Joanna

1300 - 1330 Lunch All

1330- 1415 What retailers need from towns Ben

1415 - 1500 Community leadership and engagement Matthew

1500 - 1515 Tea break All

1515 - 1600 Establishing an evidence base and action plans Matthew

1600 -1630 Government High Streets Fund, summary and next steps.

Kamal Matthew

Since we last met …

-0.7%

Storm clouds!

2008 - £286bn

2018 - £428bn

Retail Failures

Source Centre for retail research

0

10

20

30

40

50

60

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Stores Affected Companies failing

All Women Men

55-64 45-54 25-34

Urban Planning and Public Realm

Grace Cantennacio

Alternative building uses and designs for growth

Joanna Simpson

What retailers need from towns

Ben Terry

Community Leadership and Engagement

Why?

Your town is an important social, economic and historical community that needs to adapt and repurpose to meet current and future needs of its residents, visitors and workers.

We have a duty to the next generation to handover our town as a great place to live and work

How?

A ‘Town Commission' that will be responsible and accountable for your town’s

- Vision

- Strategy

- Plan (including execution of)

‘Town Commission'

Council (Leader & deputy)

Police

NHS

Transport

Education

Third Sector

Young Resident

Senior citizen

Landlord

Employer

Retailer (Ind & Chain)

Night economy op

Partnership

At the heart of this is a Partnership approach with all stakeholders – Residents, Visitors and Workers including landlords and public services.

There will be challenges!

Meeting NEEDS

Rewarding Relationships

Individual Needs

Community Needs

Stakeholder Needs

Town Needs

12The number of days people are off focus in a year seeking to get their needs met.

MOANINGBLAMING

CRITICISING

Interlocking and overlapping objectives

People

ProcessPlace

VisionStrategyPlanGoals & Objectives

Evidence base and Action Plans

Data to Behavioural Economics to action

Evidence base

FootfallSalesEventsLease lengthsLandlordsOccupiersOpening TimesCrimeHealthDemographicsDigitalSport

EducationCultureMarketsTransportConsumer researchEmploymentPlanningHousingVisitorsReligionFinancialParking

‘Visitors’

150,000

160,000

170,000

180,000

190,000

200,000

2012/132013/142014/152015/162016/172017/18YTD

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

July 2018 Aug 2018 Sept 2018

Leisure Centre Total Active Users Kilton Forest Golf Course

Cinema Leisure Centre & Golf Course

Market Stalls (Source BDC)

Occupation

68%

70%

73%

70%

71%72%

65%

66%

67%

68%

69%

70%

71%

72%

73%

74%

April May June July August September

Transport – Bus passengers (Source Stagecoach)

Oct17 – Oct 18

Day of the week

0%2%4%6%8%

10%12%14%16%18%20%

Boarding Time

0%

5%

10%

15%

20%

25%

30%

0400 -0659

0700 -0959

1000 -1259

1300 -1559

1600 -1859

1900 -2159

Retail and Leisure Metrics (Source LDC – April 2018)

Vacant units

0

2

4

6

8

10

12

14

16

18

20

Apr-18Apr-17Apr-16Mar-15Apr-14Mar-13

Retail Vacancy Rate (%) Leisure Vacancy Rate (%)

All Vacancy Rate (%) National All Vacancy Rate

Retail and Leisure Metrics (Source LDC)

Classification Mix

30.8%

9.1%

34.3%

19.2%

32.0%

9.4%

33.1%

19.0%

33.4%

8.4%

33.7%

18.4%

28.0%

13.0%

28.0%

25.0%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Comparison

Convenience

Service

Leisure

GB 36 Months ago 12 Months ago Worksop (%) - Latest

Lease expiries 2018-2023 (Source EGi)

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

0

2

4

6

8

10

12

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031

Lease Expiry No % Leases

Social Media

0

2000

4000

6000

8000

10000

12000

14000

0

5000

10000

15000

20000

25000

30000

Has

hta

gsTh

ou

san

ds

Follo

wer

sTh

ou

san

ds

Instagram Followers Facebook Followers #Hashtags

Visualising and sharing data

Visualising and sharing data

Digital – Who, What, Where?

Does your town have a website?

Does it;Inform, educate, advise and energise your town’s people?

Action plans

WHAT WHY HOW SUPPORT REQD BY WHEN

What? Why? How? By When? Support Required?

Aide-Memoire

Town Centre FirstDecision MakingBase KnowledgeApproachKey QuestionsPlace PrincipleKey Criteria for a

Town Plan

The Town ‘Estimate’DataPlace MarketingDigitalBuilding UsePublic Realm

Measurable and Marginal Gains

Improve 100 things by 1% rather than one thing by 100%

High Streets Fund

Conclusions and Next Steps

Conclusions

Your Town?

Next steps

To understand

• What has happened?

• What is happening?

• What has worked?

• What has not worked?

• Possible reasons why to the above?

• Establish shareable evidence base

VisionStrategyPlanObjectives

REINFORCE SUCCESSNOT FAILURE

Thank youand keep in touch!

Matthew Hopkinson

matthewh@didobi.com

@matthehopkinson