creating business value using sharepoint
DESCRIPTION
Presented at the SharePoint Evolves conference in London, October 2013. Looking at how to align SharePoint within a digital strategy to deliver business valueTRANSCRIPT
Delivering Business Value using SharePoint
SharePoint as part of a digital strategy
Sharon RichardsonJoining Dots
@joiningdots#SPEvolves13
ReadMe1st.txt
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This presentation was delivered at the SharePoint Evolves event held in London, October 2013. Organised by AvePoint and Combined Knowledge
Content has been modified to cope with Slideshare formatting which means losing animations and removing slides that just don’t come across correctly without the verbal story behind it. You really needed to be there
Short notes have been added to highlight sound bites from the talk
Usual disclaimers apply. All product names, logos and trademarks are the property of their respective owners. Information is provided without warranty or guarantees etc. Use at your own risk…
Notes look like this…
Two Types of Project
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New Capability
Enterprise Scale
All IT projects fall into two categories. You are either introducing something new or
scaling an existing solution up/out
Two Types of Project
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New CapabilityBottom-UpAdoption
Vision
Introducing brand new ways of working requires a vision. The most successful
approach is to encourage bottom-up adoption. Think big, act small. Learn as you go…
Two Types of Project
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Top-DownPriorities
New Capability
Enterprise Scale Strategy
If the new solution is successful, it will reach a point where scale is needed. Top-down
priorities begin to influence decisions. This can include replacing a niche app with a platform
Two Types of Project
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New CapabilityBottom-UpAdoption
Enterprise Scale
Tactics
Investment in a platform opens up new opportunities, expanding its use to deliver tactical solutions and introduce more new
capabilities. Creating a cycle
Weakest business case is to support a (true) vision. SharePoint is a
platform and platforms aren’t great for heading into the unknown
Platforms are a strategic choice that, when governed well, can create significant
ongoing value through tactics
SharePoint’s value
Vision
Strategy
Tactics
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Tactics
Leverage the investment
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Case Study
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In 2009, there were 850,000 incidents reported in the UK relating to poor clinical handover of patient care leading, directly or indirectly, to 3,500 deaths
Doctors ranked Barking, Havering and Redbridge University Hospitals NHS Trust (BHRUT) 31st out of 34 London hospitals
SharePoint’s value
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Created ‘eHandover’ using SharePoint as a portal connecting patient care systems to improve data recording and ‘end of shift’ handover process
Within 12 months, doctors ranked BHRUT 1st out of 34 London hospitals
All technologies were already deployed
SharePoint’s value
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Created ‘eHandover’ using SharePoint as a portal connecting patient care systems to improve data recording and ‘end of shift’ handover process
Within 12 months, doctors ranked BHRUT 1st out of 34 London hospitals
All technologies were already deployed
There was no budget to go out and procure new technologies. The team had to work with what was
already in place which meant taking a tactical approach and leveraging existing investments.
Until that point, SharePoint had been deployed as a departmental document management solution
SharePoint’s value
Vision
Strategy
TacticsLeverage for unplanned needs
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Seek out opportunities to use SharePoint tactically to improve current business
processes (and practices)
Strategy
When to use SharePoint …or not
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SharePoint is a Platform
Team-basedActivities
SocialNetwork
Forms-based
Processes
PublishedContent
Consistency / Efficiency
Managed
Expertise / Innovation
Adaptable
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As a platform, SharePoint covers many different scenarios. Some better than others… and it doesn’t mean SharePoint will be the answer to everything. A
good strategy outlines when to use SharePoint and when not to.
Enterprise Scale
StructuredSemi-
StructuredUnstructure
dConversation
EnterpriseApplications
Businesstransactions
Forms-based processes
Collaborativedecisions
Documents & web content
Lifecycleretention
SocialFragments
Currentcontext
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Enterprise Scale
StructuredSemi-
StructuredUnstructure
dConversation
EnterpriseApplications
Businesstransactions
Forms-based processes
Collaborativedecisions
Documents & web content
Lifecycleretention
SocialFragments
Currentcontext
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Content can be categorised under these four headings, each involving different types of processes, management and governance. SharePoint has features that span all four categories. But most companies will have other
technology investments in these areas. Which do you choose to use?
Example
StructuredSemi-
StructuredUnstructure
d
• CRM: Salesforce
• Finance: Dynamics AX
• HR:PeopleSoft
• Active:SharePoint
• Archived:File share
• IP/RecordsOpenText
?
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A common scenario. Semi-structured content (forms and workflow) features are often included in both enterprise applications and enterprise
content platforms.
Example
Salesforce SharePoint
Time critical or interim requirement?
YesFeatures available in Salesforce?
Can SharePoint do it?Yes
Investigate alternatives
Semi-Structured
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An example criteria (real-world). Sometimes, tough and unpopular decisions were made. Having a clear strategy provides
direction and resolves conflicts. Focus on outcomes
SharePoint’s value
Vision
Strategy
Tactics
Enterprise scale usage guidelines
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Establish a governance framework to guide when, where and how to use SharePoint.
And just as importantly, when not to!
Vision
Targeted Business Benefits
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What’s the CIO’s mandate?
Leverage Expand Transform Pioneer
Automation & Comms
Integration& Collab
ProcessRedesign
New ways of working
Need to do better
Need to grow
Need to change
Need to innovate
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What’s the CIO’s mandate?
Leverage Expand Transform Pioneer
Automation & Comms
Integration& Collab
ProcessRedesign
New ways of working
Need to do better
Need to grow
Need to change
Need to innovate
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All organisations go through these phases in a continuous cycle. Is the goal to do better (classic is moving paper forms online), to grow (expanding product and service
ranges, hiring more people), to transform (growth leads to complications, reach a tipping point where simplification is needed to stay competitive), or to pioneer
(industry is facing the ultimate disruption – innovate or head into terminal decline). As innovations become imitated and improved upon, so the cycle begins again…
What’s the CIO’s mandate?
Leverage Expand Transform Pioneer
Automation & Comms
Integration& Collab
ProcessRedesign
New ways of working
Need to do better
Need to grow
Need to change
Need to innovate
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VisionStrategyTactics
Global CIO Survey ResultsBusiness view of IT Leverage Expand Transform Pioneer
Provider of functional technology services 52% 27% 14% 8%
Facilitator of organisational process efficiency
28% 32% 26% 14%
Provider of industry-specific solutions to support business
14% 27% 34% 26%
Critical enabler of business vision
6% 15% 27% 52%
Source: IBM Institute for Business Value
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Global CIO Survey ResultsBusiness view of IT Leverage Expand Transform Pioneer
Provider of functional technology services 52% 27% 14% 8%
Facilitator of organisational process efficiency
28% 32% 26% 14%
Provider of industry-specific solutions to support business
14% 27% 34% 26%
Critical enabler of business vision
6% 15% 27% 52%
Source: IBM Institute for Business Value
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IT has the strongest correlation with the business perception of IT when being
tactical or visionary, i.e. when technology is enabling or driving the change.
Expand and Transform are strategic. Success is much more dependent on people,
process redesign and the culture of the organisation. Introducing platforms is harder
than most IT projects anticipate.
ChooseWisely
Pick the mandate that aligns to business needs today, not the one that sounds the most interesting…
According to the survey, there were strong successes, and
disasters, in all four categories.
“It’s cool that our team is part of making the car connected”
Zack Hicks, CIO North America, Toyota
Toyota demonstrating picking the right approach for the right
mandate
Strategy: Outsource BAU
StructuredSemi-
StructuredUnstructure
dConversation
Businesstransactions
(Unspecified)
Forms-based processes
Workday
Documents & web content
Office 365AWS
SocialFragments
SalesforceChatter
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”…screwing around worrying about what version of mail I'm on, it's wasted effort.”
Strategy: Outsource BAU
StructuredSemi-
StructuredUnstructure
dConversation
Businesstransactions
(Unspecified)
Forms-based processes
Workday
Documents & web content
Office 365AWS
SocialFragments
SalesforceChatter
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”…screwing around worrying about what version of mail I'm on, it's wasted effort.”
All standard operations outsourced and standardised where possible. For many orgs, just switching from in-house email to Office 365 creates an instant productivity gain. 25GB mailboxes = end of
wasting time dealing with full inboxes.
Vision: The Connected Car
=
Business IT
Azure-hosted apps‘Internet of things’
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The fifth degree of content – IT becomes part of the business
instead of supporting it.
SharePoint’s value
Vision
Strategy
TacticsLeverage for unplanned needs
Enterprise scale usage guidelines
Targetedbusiness benefits
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Visions will always be the weakest business case for
using SharePoint. Platforms are not nimble by design and nimbleness is needed when
truly innovating
Wrap-up
SharePoint within a Digital Strategy
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The Business Case
1. What does the business needto do?
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3. What type of solution is most likely to achieve the chosen mandate?
2. Which technology mandate offers the most potential value?
Technology Projects
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Vision toinnovate
Strategy to change
Tactics to do better
Bottom-up Adoption
Top-down Priorities
New Capability
Enterprise ‘-ilities’Strategyto grow
SharePoint’s value
Vision
Strategy
TacticsLeverage for unplanned needs
Enterprise Usage Guidelines
Targeted Business Benefits
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References
• IBM 2011 Global Chief Information Officers Surveyhttp://www-935.ibm.com/services/c-suite/cio/study/
• Toyota Case Studyhttp://www.businessinsider.com/cloud-computing-toyota-motors-2012-11#ixzz2Qhz2W4af
• BHRUT Case Studyhttp://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=710000001699
• Defining a SharePoint strategyhttp://www.sharepointsharon.com/2013/02/webcast-defining-a-sharepoint-strategy/ @joiningdots #SPEvolves13
Thanksfor attending!
Sharon [email protected]
For info and contact details, please visit www.joiningdots.com For SharePoint-specific articles, visit www.sharepointsharon.com