�Facebook
41 THOUSAND POSTS EVERY SECOND
�Youtube
100 hours of video every minute
�instagram 3600 Photos every minute
�Twitter
278 thousand tweets every minute
�Find the right platforms
iNSIGHT = THE CAPACITY TO GAIN AND ACCURATE
DEEP UNDERSTANDING OF SOMEONE OR SOMETHING
wHY IS A GOOD INSIGHT LIKE A REFRIGERATOR? BECAUSE THE MOMENT YOU LOOK INTO IT, A LIGHT COMES ON JEREMY BULLMORE - EXECUTIVE DIRECTOR WPP LONDON
�Trends = RESEARCH AND INNOVATION
�Create stories
stories based on local heroes – stories with great messages
�Turn your cUstOmers into fans
�Create phygital activations
�60% production 40% media
�Earned media ARE your friendS
M �the right platforMs
facebook – google – youtube – instagram – outdoor etc