creating content for the time-crunched
TRANSCRIPT
@katemorris
YOU WANT MORE BUSINESS
@katemorris
SEARCH AND SOCIAL ARE GREAT CHANNELS
FOR MORE BUSINESS
@katemorris
YOU NEED CONTENT
@katemorris
WHAT KINDS OF CONTENT ARE GOING TO BRING YOU MORE BUSINESS?
@katemorris
AND WHERE IS THE TIME
TO DO IT?
@katemorrisYOU HAVE OTHER THINGS TO DO!
@katemorris
Creating Content for The Time-
Crunched
Kate MorrisOutspoken Media
ft. Rhinos
@katemorris
NOT ALL CONTENT IS WRITTEN
NOT JUST BLOG ARTICLES
IT’S NOT WRITTEN
@katemorris
IT’S PEOPLE, PRODUCTS AND ACTIONS
@katemorris
PB&
Jams
@katemorris
@katemorris
@katemorris
@katemorris
From my Facebook post:
“I’m so going to order some of these.”
“Just bought the two pack.”
“Sandra, you want to buy or me?”
@katemorris
GETTING IT DONE
@katemorris
ABOVE ALL:FOCUS ON
CREATING AND MAINTAINING
GREAT PRODUCTS AND SERVICE
@katemorris
EMPOWER YOUR PEOPLETO MAKE
POSITIVENEWSWORTHY
DECISIONS
@katemorris
NOW, LET’S TALK MORE COMMON CONTENT
@katemorris
TRANSACTIONALINFORMATIONAL
ENGAGING“SEO”
@katemorris
CREATINGTRANSACTIONAL
CONTENT
@katemorris
TRANSACTIONAL CONTENT:HOURS
CONTACT/MAPMENU
PRODUCTSSERVICES
RATES
@katemorris
YOU HAVE THIS ALREADY.
@katemorris
@katemorris
BUT IS IT CONSISTENT?
@katemorris
@katemorris
IS IT EVERYWHERE YOUR POTENTIAL CUSTOMERS ARE LOOKING?
@katemorris
GETTING IT DONE
@katemorris
ONCE PER MONTH, PICK A NEW FRIEND AND ASK THEM TO IDENTIFY YOUR
HOURS, LOCATION, RELEVANT INFORMATION TO MAKE A DECISION.
@katemorris
FIX ANY ISSUES
@katemorris
COULD IT BE DOING MORE FOR YOU?
@katemorris
Social Impact!
@katemorris
THE NEXT SECTION ISWHAT YOU WERE EXPECTING
@katemorris
CREATINGINFORMATIONAL
CONTENT
@katemorris
@katemorris
@katemorris
ALL ABOUT
BUILDING TRUST& BRAND
@katemorris
NOT INTENDEDTO SELL ANYTHING
** BUT IT CAN HAVE THAT SIDE EFFECT
@katemorris
CREATINGENGAGINGCONTENT
@katemorris
YOU WANT CONTENTTHAT WILL
ENGAGEGET LIKES, SHARES, TWEETS, PINS, LINKS, ETC.
@katemorris
REMEMBER, MOST OF YOUR
ENGAGING CONTENT IS NOT SOMETHING THAT GOES ON A
CONTENT CALENDAR
@katemorris
IT’S NOT ALL WRITTEN
@katemorris
@katemorris
@katemorris
BUT SOMETIMES IT IS WRITTEN
@katemorris
@katemorris
OR INTERACTIVE
@katemorris
@katemorris
GETTING NEW CONTENT DONE
@katemorris
NEEDS:✔ IDEAS
✔ PROCESSKNOWLEDGEABLE WRITER
GRAPHIC DESIGNER
@katemorris
WHO WRITES:YOU
EMPLOYEEFREELANCE WRITER
@katemorris
YOU NEED SOMEONE THAT
KNOWSYOUR BUSINESS (AND CUSTOMERS)
HANDED DOWN INFORMATION
@katemorris
WHERE:ALL CONTENT SHOULD
BE HOSTED ON YOUR SITE TO START.
@katemorris
BLOG: IF THE CONTENT WILL BE
UPDATED OVER TIME
@katemorris
STATIC RESOURCE: IF THE CONTENT IS
TIMELESS
@katemorris
ASK ME ABOUT VIDEOS LATER
@katemorris
HOW OFTEN?IT DEPENDS.
TAKE IT SLOW.
DON’T CHARGE
@katemorris
SAVE YOUR RESOURCES FOR
GOOD CONTENT
@katemorris
WANT A TIMELINE?DO ONE GOOD PIECE
ONCE A QUARTER
@katemorris
MAKE SURE THERE ARE
SHARABLE IMAGESAND/OR A GOOD
VIDEO COVERSHOT
@katemorris
WHERE IS SEO?!?!?!
@katemorris
WANT LINKS FROM FOX, MASHABLE, HUFFINGTON POST, ETC.?
@katemorris
13 Links from DA 44-98 in less than 5 days 8 Links from DA 72-79 in 3 days.
@katemorris
DON’T CREATE FOR ONE CHANNEL, CREATE FOR ALL CHANNEL IMPACT.
@katemorris
LEAST EFFORT AND
BIGGEST IMPACT
@katemorrisFINAL THOUGHTS
@katemorris
THIS IS A BALANCING ACT.
@katemorris
YOUR BEST CONTENT IS ALREADY DONE.
@katemorris
IN TERMS OF CREATING MORE:
@katemorris
MAKE FRIENDS.
@katemorris
WORK WITH PARTNER BUSINESSES WITH SIMILAR AUDIENCES
WIN-WIN
@katemorris
WORK WITH LOCAL WRITERS,DEVELOPERS, AND DESIGNERS
@katemorris
MAKE SURE EVERYTHING WORKS ON MOBILE.
THIS IS A MUST.
@katemorris
Takeaways
1. Spend your resources on making your people happy, product awesome, and service first class.
2. Once a Month - Check that your information is correct and available to your target market.
3. Once a Quarter – Do one big campaign/content push. Plan. Get the right people involved.
4. Make friends – Local service providers and business owners in complementary industries.
Help Save the Rhinos
Help Save the Rhinos
Adopt WWFhttp://gifts.worldwildlife.org/gift-center/gifts/Species-Adoptions/African-Rhino.aspx
Help Fund the Rhino Rangershttp://www.gofundme.com/olpejeta
Rhino Ragehttp://www.rhinorage.org/
For everyone that shares this presentation (unique shares, real people), we will donate $1, up to $500. Or donate on your own using the organizations above.
