creating culture of engagement: employee communication

Creating a Creating a Culture of Culture of

EngagementEngagement

Proud to Help Others Achieve their Goals

Who is Elizabeth King, APR?

CAREER HIGHLIGHTSRaised $5.3 million dollars in employee contributions since 2005 with an 83% employee participation rate.

Increased employee engagement at Cox from 88% in 2008 to 93% in 2012.

AWARDS

What employee engagement is not …

Employee engagement does not mean employee happiness.

Employee engagement does not mean employee satisfaction.

(Corporate Leadership Council)

“Employees that are engaged are

57% more likely to work harder, 80% more likely to perform better

and 87% more likely to stay longer

with the company.”

Employee engagement is the emotional commitment the employee has to the organization and its goals.

Recap: Categories of Community Engagement

1. PHILANTHROPY• Corporate giving

2. COMMUNITY INVOLVEMENT• Volunteerism

3. SOCIAL INNOVATION• Positive social change

Effective philanthropy requires a lot of time and creativity – the same kind of focus and skills that building a business requires. Bill Gates (Winston S. Churchill)

“We make a living by what we get. We make a

life by what we give.”

Engagement ChallengesSurvey Questions (Scale of 1 – 10)1.My organization has strong employee engagement.2.My organization is very skilled at communicating with employees.3.My organization has a clear communication strategy.

(Dale Carnegie Training)

“26% of employees are Actively

Disengaged, 45% of employees are

Disengaged”

87% of organizations cite culture and engagement as one of their top challenges. Global Human Capital Trends,

2015

AGENDAAGENDA

Agenda1. How companies communicate 2. Understand the 4 Steps of Leadership

Communication3. Practice crafting your message

Today’s Take Aways1.One action step2.One supporting statistic3.One new business contact

A positive attitude causes a chain reaction of positive thoughts, events and outcomes. It is a catalyst and it sparks extraordinary results.Wade Boggs, Boston Red

Sox

WHAT DRIVES EMPLOYEE WHAT DRIVES EMPLOYEE ENGAGEMENT?ENGAGEMENT?

COMMUNITY ENGAGMENT | COMMUNITATION | LEADERSHIPCOMMUNITY ENGAGMENT | COMMUNITATION | LEADERSHIP

How Companies Communicate

Top three reasons employees are disengaged:• Lack of direction from management (38%)• Poor communication overall (14%)• Change that's not well communicated (12%)

75% of leaders have no engagement plan or strategy – even though 90% say engagement impacts business success. Accor, 2012 (People Driven Performance)

71% of employees feel managers do not spend enough time explaining

goals and plans.

(About.com, 2014)

How Companies CommunicateThe three most used channels are:

• Intranet (93%)• E-mail (90%) • Leadership communications (84%)

(Internal Communication & Technology Survey 2014)

“The average person receives 120-150 e-mails per day. It's very likely that a person will misplace, delete or not even see a specific email, and therefore could miss a crucial piece of information.” Phil Simon, Message Not Received

(Siemens)

A business with 100 employees spends an average downtime of 17 hours a week

clarifying communication. Translates to an annual cost

of $528,443.


Face-to-face communication is still considered one of the most effective channels.

• Traditional team meetings (85%)• Offsite meetings (65%)• Senior management site visit (55%)

“When managers take extra time and effort to talk face-to-face with employees, the employees tend to feel more valued and respected by the company, which in turn makes them more engaged and productive.”Robert Cordray, Linked 2

Leadership (Gatehouse, State of the Sector 2015)

81% of companies use large scale events as

part of their internal

communication mix.


Engaged employees:•Have the opportunity to give feedback•Feel informed about organization•See commitment by management to organization.

33% of employees say lack of open, honest communication has the most negative impact on employee morale.

HerdWisdom.com(OfficeVibe.com)

52% fail to take any action as a result of

survey feedback, and 27% of managers don’t bother to review survey

results at all.

Impact of Communication on Engagement

• Companies that have highly effective internal communications had 47% higher total returns to shareholders.

• Companies highly effective at communications are 1.7 times as likely to outperform peers.

“When employees understand their role in business, 91% will work towards that success, but the number plummets to 23% if they don’t.” Bill Quirke, Melcrum

(The Work Foundation)

Organizations that increased practices related to

engagement by just 10% increased profits

by an average of $2,400 per employee per year.

(Towers Watson)

EFFECTIVE LEADERSHIP EFFECTIVE LEADERSHIP COMMUNICATIONCOMMUNICATION

Crafting Your Message4 Steps to Leadership Communication

1. Say it – VERBAL2. Write it – WRITTEN3. Picture it – IMAGE4. Model it – EXAMPLE

“Speak in such a way that others love to listen to you. Listen in such a way that others love to speak to you.”

Anonymous (Melcrum, 2012)

61% of employees need to hear information 3-5

times to believe.

Crafting Your Message

1. Who is your audience? 2. Why are you communicating with

this audience? 3. What are your key messages?

• Determine top 1-3 points you want to convey to your audience. “Your key messages must

meet two criteria: be concise and interesting.”

(Lindsey McCaffrey, content strategist)


7. Call to action• What do you want the audience to do?• Clearly define how to take action.

(Printwand.com)

“Before you send your letter or memo, make sure it is crystal clear what you want the recipient to do.”

David Ogilvy

“Writing a call to action is more effective when the

audience is only being asked to complete one task.”


What is missing?1.HEADERWhat is this email about?2.SUBHEADSIdentify key messages3.BULLET POINTSMake detailed info easy to read4.CALL TO ACTIONWhat do you want reader to do?


Worksheet: Crafting a leadership communication

Crafting a Leadership Communication“Speak in such a way that others love to listen to you.

Listen in such a way that others love to speak to you.” - Anonymous

TAKE ACTIONTAKE ACTION

What is your action step going to be?1. Complete survey. Leave it on the table.

2. Take your notes with you.3. Schedule a time to do your action step –

Put it on the calendar!4. Network – Tell someone about your

action step.

(Tony Robbins)

“By changing nothing, nothing changes.”

Knowledge without application is meaningless.

Thomas Edison

Thank you for Thank you for coming!coming!

1-918-853-67711-918-853-6771www.ElizabethKingConsulting.comwww.ElizabethKingConsulting.com

creating culture of engagement: employee communication

Business