creating digital strategies for international markets
TRANSCRIPT
Niall McKeownwww.ionology.com@niallmckeownDigital Transformation Experts
This presentation is Copyright. All materials belong to the presenter and can not be used without express written consent (c)Creating Digital Strategies for International Markets
Strategy creates competitive advantageWHAT WE BELIVEPeople and a culture of innovation sustains itTechnology & Communications is the means by which it is delivered
What is strategy?
how come
Double Business in 18 Months
Zero to 4,000,000 in one year50,000 co-collaborating
3,000,000 funding & sales in 37 countries in 18 months
Digital Transformation Training
how come?
Transform from doing digitalDigital Innovators
Digital Innovator CharacteristicsDigital InnovatorsDoing Digital
Set destinationsSet targets
Build communications upon innovationsSpin stories into content
Drive salesDrive cultural evolution Pulled by latest technology trendsPush technology to overcome strategic challenges
Strive for likesData driven decision making
Digitise existing servicesSeek to invent, disrupt and improve
= DIGITAL TRANSFORMATION
The Principle Disciplines Leading Digital TransformationDigitalTransformation
Communications
Technology
LeadershipTechnology SupportRapidSolutionBuilders
Marketing TacticsCommunications Leadership
Short Term ManagementLeading StepChange
how come?
how do I?
Crying babyKitchen fireSome callsInterruptionsDistractionsMost callsTriviaBusy WorkBrowsingPlanningStrategyExerciseChangeUrgentNot UrgentImportantNot Important
Put First Things First
7 Principles of Digital Business Strategy
Books/Gap Analysis/E-Learning/Courses/Concultancy
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Ionology Digital Strategy Quadrant All Rights Reserved
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8PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [Ireland GAA]Ionology Digital Strategy Quadrant
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8PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [ Vertical or Geographic]Ionology Digital Strategy QuadrantStart Here >
< Destination
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Builder
Story Teller
Strategiest
Scientist
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People
Opinion
Strategiest
Servicing Demand
Price/Product
Ionology Digital Strategy Quadrant
YourselfCustomerMarketResources
DiagnosisStrategic AmbitionCompetitorsPropositionForce=maVolumeTimeTalentCash1324
TaskIntentUnique Value Proposition
Ionology Digital Strategy Quadrant
Yourself
DiagnosisStrategic Ambition1
Unique Value Proposition
Pains (context)Pain RelieversGain CreatorsPleasuresMessage MapTasksProductsService
Customer
YouValue Proposition Canvas
15 Second Message Map
Their PainOur Pain Reliever Additional Gain CreatorsTheir PleasureTheir Jobs DoneOur Product
Message Map
Ionology Digital Strategy Quadrant
YourselfCustomerMarketResources
DiagnosisStrategic AmbitionCompetitorsPropositionForce=maVolumeTimeTalentCash1324
TaskIntentUnique Value Proposition
Ionology Digital Strategy Quadrant
MarketCompetitorsPropositionForce=ma3
CustomerVolume2
TaskIntent
Ionology Digital Strategy Quadrant
YourselfCustomerMarketResources
DiagnosisStrategic AmbitionCompetitorsPropositionForce=maVolumeTimeTalentCash1324
TaskIntentUnique Value Proposition
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Advocacy Based Selling
Sales Lead Gen
Sales Lead Convert
Sales ManagementAdvocacy Marketing If I.would you?
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The Firefly Story
http://www.dailymail.co.uk/news/article-2604663/Flower-girl-4-took-steps-thanks-harness-attached-dad.html
Digital Transformation Experts
We help organisations discover what it takes to deliver maximum results in international markets
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Innovation
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8PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital Strategy Quadrant
Apple (AAPL) and Samsung continue to soak up all the industry's profits, McCourt says. Apple claimed 87.4% of phone earnings before interest and taxes in the fourth quarter, he said. Samsung took in 32.2% of industry profits. Because their combined earnings were higher than the industry's total earnings as a result of many vendors losing money in Q4, Apple and Samsung mathematically accounted for more than 100% of the industry's earnings.
A year ago, Apple accounted for 77.8% of mobile phone industry profits, followed by Samsung with 26.1%, McCourt said.
http://www.slate.com/blogs/moneybox/2014/02/12/smartphone_profits_apple_and_samsung_drink_all_your_milkshake.html