creating effective microlearning - elearningvincente · • greatest impact during first 5-minutes...
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Creating Effective Microlearning31 October 2019
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Un Po ‘Su Di Me
AuthorHours of
TrainingMicrolearning
Educator MentorTraining
Director
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Today’s Discussion
• Benefits
• Definition
• Use Cases
• Designing Microlearning
• Microlearning Maturity Model
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Benefit of Microlearning
• The value of microlearning is in the small, concentrated instruction that is provided.
• It is purposefully designed to elicit an outcome on part of the participant.
• Less overwhelming from a cognitive standpoint.
• A microlearning experience only lasts a few minutes, not hours and hours.
• Adaptable to the workflow of most
• Microlearning can be an infographic in the break room or a podcast by a top sales representative
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Ebbinghaus Forgetting Curve
Soderstrom, NC, Kerr TK & Bjork RA. The Critical Importance of Retrieval –and Spacing– for Learning. Psychological Science, 2016;27(2):223-230.
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Modified from: Bersin, J. (2017) The Disruption of Digital Learning: Ten Things We Have Learned.
https://www.linkedin.com/pulse/disruption-digital-learning-ten-things-we-have-learned-josh-bersin/
Ebbinghaus Forgetting Curve
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What Does the Research Say?
• Study titled: Information Impact and Factors Affecting Recall.
• Study findings:
• Greatest impact during first 5-minutes of the presentation, about 35% of all ideas presented were recalled;
• Impact decline during next two, 5-minute portions, though relatively constant
• Lowest impact during 15-20-minute portion, Recall dropped to lowest level
Burns, R. Information Impact and Factors Affecting Recall. Paper presented at the Annual National Conference on
Teaching Excellence and Conference of Administrators (7th, Austin, TX, May 22-25, 1985). https://eric.ed.gov/?id=ED258639
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Value of Microlearning
• Short time bursts
• Delivered anywhere
• Less learning interference
• Narrow topic focus
• Personalized
• At the point of need
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An instructional unit that provides a
short engagement in an activity
intentionally designed to elicit a
specific outcome from the participant.
--Karl Kapp and Robyn Defelice
Microlearning: Short and Sweet
What is Microlearning?
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What is Microlearning?
An instructional unit that provides a
short engagement in an activity
intentionally designed to elicit a
specific outcome from the participant.
--Karl Kapp and Robyn Defelice
Microlearning: Short and Sweet
Instructional Unit
Start-to-finish learning or
performance-enabling
experience. It stands by itself.
Short
The experience is not meant to
last beyond a few moments.
Focus is on achieving a singular
outcome: concentrated and
brief.
Elicit a Specific Outcome
The microlearning should
facilitate the achievement of a
specific outcome which would
be less likely to occur without
the intervention. Participant
The person engaged is not
necessarily learning the
information, it just might be a
one-time performance.
Engagement
Occurs when the participant’s attention is tuned into the event
and they interact.
Activity
Knowledge or performance gains
occur when the participant is
reflecting, considering, acting,
doing.
Intentionally Designed
The design process must be
purposeful, you can’t “chop up” existing content and call it
microlearning.
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• Preparation or Primary: Provide instruction to the participant to prepare them for an upcoming webinar, conference, workshop or other learning event. Or provide instruction primarily through microlearning products.
• For example, new hire training could be done either way.
Use Cases
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What is your
competitor doing in this
area?
Trying to be low cost
provider.
What is one con of
trying to be “low cost provider”?
Low margins.
What can you do that is
the opposite of seeking
“low margins.”
Use Cases
• Pensive: Participant reflects upon an idea, situation or a learning task.
• For instance, a business manager is trying to sharpen their skills on being competitive.
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Use Cases
• Performance: Used to support, augment, or remediate performance and is typically tied to performance objectives or goals.
• Such as carriers delivering packages along their route with minimal mistakes and downtime.
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Use Cases
• Persuasive: Used to modify the participant’s behavior. It gently reminds the participant of goals and prompts behaviorally focused actions.
• For example, construction workers maintaining safety on project sites.
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Use Cases
• Post-instruction: Follow up or “pull-through” for a larger instructional event such as a conference, workshop or webinar. This also includes classes, programs, and certifications.
• Such as a project-management class.
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Use Cases
• Practice-based: Coach to help hone a skill and/or as a reminder to practice a skill. Real-time feedback and coaching.
• For instance, developing better skills for presenting.
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• It must be:
• Purposeful and deliberate
• Focused on an actionable outcome for the participant
• Distilled to the most essential information to convey they key points
• It cannot be:
• A haphazardly chopped up a course broken into “microlearning chunks”• About multiple topics or subject matter
• Just a list or repository of resources
Considerations for Microlearning Design
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Performance
/Learning
Outcome
People/
Audience
Place/ Where Pedagogy/
Strategy
Platform/
Technology
Properly
position the
product.
New Sales
Reps
Mobile
Device at
home
Selecting
examples and
non-examples
Video-based
examples,
text-based
questions
Designing Microlearning
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Designing Microlearning
Use Case Design
Considerations
Contextualized Example Possible Measures
Performance Learner Manager • Audit of 360
Evaluation
• Baseline
performance vs post
microlearning
performance of
direct reports
Content Providing effective coaching
Content Access App through mobile device,
learning portal company
intranet/before coaching
event.
Development Articulate Rise
Content
What do you want the
microlearning to convey to
the participant? One
outcome.
Content Access
How and when are they going
to receive the content?
Development
How is this content going to
be developed? Do you have
the right tools?
Use Case
What class of microlearning
will you be applying? Could
be more than one. Measures
How are you going to
measure the effectiveness?
Learner
Who is receiving the
instruction? Create a
persona-where will
they access, how?
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Designing Microlearning
• Participants
• Who is the intended learning audience?
• New Sales Representatives
• Maintenance Supervisors
• Regional or District Manager
• Call Center Employees
• Organizational Leaders
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Designing Microlearning
• Performance
• What is the intended outcome?
• Recall Content
• Complete a Task
• Alter a Behavior
• Affective Impact
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Designing Microlearning
• Place
• Where is the learning going to take place?
• Waiting for a client
• On the shop floor
• In the office
• At home
• In a retail store
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Designing Microlearning
• Pedagogy
• Strategy for Delivering the Learning
• Examples and Non-Examples (Concepts)
• Case Study
• Question and Recall (declarative knowledge)
• Comprehension
• Predication
• Analysis
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Designing Microlearning
• Platform
• What tool or tools will deliver the instruction?
• Smartphone
• Gamification Platform
• Media (video, text, question format)
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Designing Microlearning
Performance Requirements
ILT
Microlearning
eLearning
Job
AidsCoachingNeeds to complement the current ecosystem and products that exist.
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Microlearning Maturity Model
• 1st Use
• Lack of buy in
Adhoc
• Some standards created
• Delivery platform lacks support
Emergent
• Included in a new curriculum
• Stakeholder and leadership buy in
Strategic
• Part of overall learning ecosystem
• Sustainable and measurable
Established
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Summary
• Benefits
• Better Retention
• Targeted Instruction
• Definition
• Not Time Dependent
• Use Cases
• Use the Right Class of Microlearning for the Right Result
• Designing Microlearning
• Purposeful Design
• Microlearning Maturity Model
• Use to Determine How Ready Your Organization is for Microlearning
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Questions/Contact
• Karl Kapp
• Twitter: @kkapp
• Robyn A. Defelice
• Facebook: ra.defelice