Creating engaging content: Storytelling on Social Media

Download Creating engaging content: Storytelling on Social Media

Post on 06-May-2015

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Ok so you have made it, your organisation has set up profile on social media channels. How can you make them work for you and the community around you? Whether you are a for-profit or not for-profit, it always boils down to storytelling.

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<ul><li>1.Creating Engaging Content kathleen holmlund | digital strategist Monday 16 September 13 </li></ul> <p>2. Social Media Content 1. Original content from your organisation (news, blogs, photos, events, video, tweets, etc) 2. Share content from other online sources 3. Content shared by fans/followers/etc of your social media proles kathleen holmlund | digital strategist Monday 16 September 13 3. 1. Generating Original Content Where to start? kathleen holmlund | digital strategist Monday 16 September 13 4. Try publishing around 80% original and curated content that provides value to your followers and no more than 20% promotional content. Relevant Content! That means a mix of content related to your products or services.All too often we see Pages that post about random topics that are totally unrelated to their business. Dont stray too far off your topic! kathleen holmlund | digital strategist Monday 16 September 13 5. What makes good content? Reveal secrets Dreams can come true David defeats Goliath Tell us we are right Challenge our assumptions Wanting to belong kathleen holmlund | digital strategist Monday 16 September 13 6. Tell us a storyRemind us that we matter Keep us on our toes Inspire us to action Make us laugh Make us cry Elements of a good story kathleen holmlund | digital strategist Monday 16 September 13 7. kathleen holmlund | digital strategist Monday 16 September 13 8. Stories are the way that humans make sense of the world. We are people connecting with other people. Storytelling is about emotion. Remember, its great to share facts and gures, but often, sharing that information wrapped in a story is a better approach. Find a voice.When people connect with your page, you want it to be in an authentic way. How do you do that?Talk to them like they're your friend. kathleen holmlund | digital strategist Monday 16 September 13 9. March 30 Test Page Post Example Presenting the stats 11,567 266 874874 Food shortages in Malawi are affecting more than three million children. In Zambia, severe rainfall deficits have resulted in a 42% drop in maize production from 2000. As a result, an estimated three million Zambians face hunger. Four million Angolans one-third of the population have been forced to flee their homes. More than 11 million people in Ethiopia need immediate food assistance. kathleen holmlund | digital strategist Monday 16 September 13 10. March 30 Telling the Story Test Page Post Example Any money that you donate will go to Rokia, a seven-year-old girl who lives in Mali in Africa. Rokia is desperately poor and faces a threat of severe hunger, even starvation. Her life will be changed for the better as a result of your financial gift. With your support, and the support of other caring sponsors, Save the Children will work with Rokia's family and other members of the community to help feed and educate her, and provide her with basic medical care. 11,567 266 874874 kathleen holmlund | digital strategist Monday 16 September 13 11. Ok, so what are some of your stories? Tell your organisations story Tell your employees stories Tell your customer/people you are helping/ volunteers/etc. stories Inspire the aforementioned to tell their stories Use images more Use videos more Be human kathleen holmlund | digital strategist Monday 16 September 13 12. Remember, a story can use many delivery forms: kathleen holmlund | digital strategist Monday 16 September 13 13. Blogging &amp; Articles Dene relevant categories to blog on (news, commentary, etc) Identify authors &amp; contributors Incorporate other media Establish an editorial calendar Consistent blogging helps establish you as an authority in your area kathleen holmlund | digital strategist Monday 16 September 13 14. Power of Video http://www.youtube.com/watch?v=Q5Tt5JSRsOc kathleen holmlund | digital strategist Monday 16 September 13 15. http://www.youtube.com/watch?v=xn3mMmy_ghY Video kathleen holmlund | digital strategist Monday 16 September 13 16. We tell non-prots all the time: Photos are everything. - Libby Leer Facebooks strategic partnerships manager kathleen holmlund | digital strategist Monday 16 September 13 17. the human brain processes images 60,000 times faster than text user engagement with image &amp; video posts increased by 65% the rst month of FacebookTimeline for brands publishers who post infographics show 12% more trafc growth than those who dont kathleen holmlund | digital strategist Images Monday 16 September 13 18. Here is the proof! kathleen holmlund | digital strategist Monday 16 September 13 19. The Viral Power of Images in Social Media Includes 10 tips on how to use images kathleen holmlund | digital strategist http://www.slideshare.net/katholmlund/the-viral-power-of-images-in-social-media Monday 16 September 13 20. Four More Years kathleen holmlund | digital strategist Monday 16 September 13 21. Cat Power kathleen holmlund | digital strategist Monday 16 September 13 22. Infographic Monday 16 September 13 23. Combination Text/Image kathleen holmlund | digital strategist Monday 16 September 13 24. Combination story with image &amp; text kathleen holmlund | digital strategist Monday 16 September 13 25. Listen and monitor what is going on online: Follow tweets, posts, etc, by inuencers in your eld Subscribe to blogs Use a feed reader like Feed.ly Google Alerts Follow #hashtags Use bookmarking sites like Scoop.it and StumbleUpon Keep an eye out for other sharing tools and news aggregators Share content from other online sources kathleen holmlund | digital strategist Monday 16 September 13 26. Images on the Cats Protection League NI Facebook Page Encourage fans to share content kathleen holmlund | digital strategist Monday 16 September 13 27. Story Time Story Idea Medium Used Social Media Platform Schedule a story brainstorming session in your organisation kathleen holmlund | digital strategist Monday 16 September 13 28. Create an Editorial Calendar kathleen holmlund | digital strategist Monday 16 September 13 29. Plot out the following: Signicant National holidays Signicant dates in your organisations calendar Various campaigns Upcoming events (either by your org or other relevant orgs) International Days (e.g. Human Rights Day) Silly holidays (e.g. Nutella Day) Then, get creative: start creating original content Create an Editorial Calendar kathleen holmlund | digital strategist Monday 16 September 13 30. Monday 16 September 13 31. Thank you for your time and attention kathleen holmlund - digital strategist www.kathleenholmlund.com You can connect with me on any of the platforms below by clicking on the little button icons Monday 16 September 13 </p>