creating impact through storytelling

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STORYTELLING CREATE IMPACT THROUGH STORIES FILIP COERTJENS

Post on 14-Sep-2014

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In this presentation we discuss the basics of storytelling and why it is important to engage with your audience through stories.

TRANSCRIPT

Page 1: Creating impact through storytelling

STORYTELLINGCREATE IMPACT THROUGH STORIES

FILIP COERTJENS

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Copyright © 2013 Frametales. All rights reserved. www.frametales.com @frametales

some differences

branding vs. storytelling

branding storytellingfocus on the brand focus on the audience

creation co-creationreason emotion

showing tellingstatic changing

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Copyright © 2013 Frametales. All rights reserved. www.frametales.com @frametales

how can sme attract new clients & candidates with…

SME CHALLENGES

time resources market budget

limited

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Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales

MAKE YOUR BRAND MEMORABLE

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?

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ANDREW STANTON

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!

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Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales

storytelling is knowing your punchline, your ending. knowing that everything you say (…)

is leading to a singular goal.ANDREW STANTON

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Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales

your unique PURPOSE

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CORE VALUES & BELIEFS

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QUEST/JOURNEY

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NIKE INSPIRES AND ENABLES ATHLETES TO EXPLORE AND CRUSH PERSONAL BARRIERS

AND LIMITATIONS.

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FAIL

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Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales

make them care

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PASSION

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Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales

WHAT IS YOUR PUNCHLINE ?

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“I HAVE NO STORIES”

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MINE

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Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales

FIND YOUR STORY

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CRAFT

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Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales

FAST LANETO THE BRAIN

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Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales

SEE > RELATE > DO

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STORY ARC

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Copyright © 2013 Frametales. All rights reserved. www.frametales.com @frametales

ELEMENTS OF THE 3-ACT STRUCTURE

STORY ARC

CONTEXT CONFLICT CLOSING

PROTAGONIST < > ANTAGONIST

CLIMAX

GOAL

OVERCOMING THE OBSTACLES SUCCESS / FAILURE ?

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1 CONTEXT

2CONFLICT

3CLOSING

4CONCLUSION

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NANCY DUARTE

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Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales

CRAFT YOUR STORY

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TELL

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Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales

TELL, DON’T SELL

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IT’S NOT ABOUT YOU

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Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales

HOW DO YOU TELL YOUR STORY ?

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Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales

A COMPANY WITHOUT A STORY IS A COMPANY WITHOUT A STRATEGY.

BEN HOROWITZ

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Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales

THANK YOU [email protected]