creating killer competitions on facebook & pinterest - webinar slides
DESCRIPTION
Presentation for the Webinar "Creating Killer Competitions On Facebook & Pinterest" by We Teach SocialTRANSCRIPT
Our Courses
• An email tutorial every day• Homework -reviewed and marked by us• Personalised tips and suggestions• We Teach Social Alumni Facebook group
Today
• Amanda on Facebook Competitions• Lorna on Pinterest Competitions• Your questions
Facebook Competitions
Benefits
• Increase reach• Increase interaction• Generate qualified leads - generate email list• Increase page likes
The Rules
• You CAN’T run a competition via your personal timeline
• You CAN’T ask people to share something on their personal timeline as part of a contest.
• You CAN’T ask people to tag someone in a post that doesn’t depict them
• You must include a disclaimer releasing Facebook from the contest
The Consequences
• Facebook may remove your post• Facebook may take your page down• Your posts may be marked as spammy – less
reach in the future
What’s Wrong?
What’s Wrong?
Since The Rule Changes You Can…
• Ask people to like or comment to enter• Ask people to upload a photo either in the
comments or to your page• Don’t need to run contest via an app
Planning Your Contest
1. Define your business goal2. Decide on Timeline or app based contest3. Promote your contest4. Choose winner
Poll
What Is your business Goal?o Brand awareness – Page post reachoMore page Likeso Lead generationoMore post interaction
Timeline Contests
• Advantageso Brand awareness – post reacho Interaction
• Disadvantageso Short term benefito Can’t guarantee likes
App Based Contest
• Advantageso Get qualified leadso Get more Page Likes with fan gatingo Promote sharing
• Disadvantageso Complex to set upo Higher barrier to entryo Some budget required
Host ContestOffsite
• Advantageso Drive traffic to websiteo Avoid any issues with Facebook
• Disadvantageso Higher barrier to entryo No Facebook benefit
Poll
What sort of contest will you run?o Timelineo App basedo Offsite contest
Promote Contest
• In run up to contesto Ask for inputo Tell people you will be launching it and wheno Countdown
Promote Contest
• Seed ito Email newslettero Facebook adso Share on Twitter / Pinterest / Blog
Promote Contest
• During Contesto Different styles of postso Use strong imageso Share multiple timeso Use Facebook ads
Choosing A Winner
• Shoot a video• Share a photo• Use an app
Use An App
• ShortStack (paid app)• Woobox• Facebook Karma
Facebook Competitions Course
You Will Learn
• Plan your contest• Create effective timeline and app based contests• Choose a competition style• Choose a prize• Promote your contest• Choose a winner• Measure your results
Pinterest Contests
Ethos of Pinterest
Beauty / Useful
Beauty / Useful
Beauty / Useful
Poll
Have you ever entered a Pinterest Contest?o Yeso Noo No but I’d love to
Why A Pinterest Contest?
• Grow Your Followers • Expand Your Reach• Increase your Email Subscribers• Grow Traffic to Website• Increase Sales
Rules – DON’T
• You CANNOT stipulate the number of pins• You CANNOT tell them where to pin from• DO NOT call it a ‘pin it to win it’ contest• You CANNOT suggest Pinterest sponsors or
endorses you or the contest• You CANNOT say that votes, comments, likes or
follows represent an entry• DO NOT ask people to repin your contest rules pin
Consequences
• Legal action! E.g. http://bit.ly/1meI3Hw• Less entries• Your reputation is tarnished• Pinterest may take action in the future
DO
• Remember the Pinterest ethos of sharing beautiful / striking / useful images
• Reward quality over quantity• Explain how the winner will be judged – be
transparent• Easy and clear instructions• Make it fun
What’s Wrong?
What’s Wrong?
What’s Good
What’s Good
What’s Wrong?
What’s Wrong?
How Not To Choose A Winner
How Not To Choose A Winner
What’s Good?
What’s Good?
What’s Wrong?
What’s Wrong?
BHG Contest
Reward Creativity
Clear Rules in T&C
•Clear Instructions•No stipulation on number of pins•Hashtag•Asking them to follow
•Could also state how winner will be chosen•Link to full T&C
Tips
• Creation of boards – ask them to declare the board is part of a contest
• Clear Guidelines on a website page• Reference one of your boards as a guide• State how winner will be chosen• Prize – make it high value or aspirational• Share the contest on other platforms
What Makes A Good Contest?
• Fun• Enjoyable• A Prize that people want to win• Clear guidelines• One that achieves your goals e.g. more
subscribers, more followers, increased sales
Pinterest AdvancedCourse Content
• Improving Your Pins• More Traffic to Website & More Sales• How To Analyse Your Analytics• Pinterest Tools• Pinterest Contests• Rich Pins & Place Boards• Pinterest Strategy
Exclusive Discount Code
WTS50Offer ends 9th Mayhttp://weteachsocial.com/index.php/category/courses/
Get In Touch
• www.weteachsocial.com• www.facebook.com/weteachsocial• www.twitter.com/weteachsocial