creating marketing messages that stick
DESCRIPTION
Presentation to a Women\'s Entrepreneurial Network Lunch and Learn on May 20TRANSCRIPT
Creating marketing messages that stick
Julie CantuSmall Business Marketing Coach
Owner, 360 Graphics
Patrick GiammarcoCertified Duct Tape Marketing Coach
Owner, PWG Marketing
Agenda 1. Review Duct Tape Marketing System
a) focus on your Ideal Clientb) find and communicate a core
difference2. Break3. The single greatest question you must
answer4. Q & A / wrap-up
What is marketing?
What is marketing? Marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one.
Copyright © 2003, Columbia University Press.
Getting someone who has a need to Know, Like and Trust you
The System is the Solution
7 Steps in the system1. Focus on the ideal client2. Find and communicate a core
difference3. Package your business to build trust4. Create marketing materials that
educate5. Lead generate from every angle6. Covert more leads without selling7. Live by a calendar
Focus on your ideal clientNarrow and define your target market
Communicate a core differenceor compete on price
Strategy before tacticsCombining your ideal client with your core difference becomes the basis for all marketing activity
Package your business The essence of marketing strategy
BreakWe’ll resume in 10 minutes
The Single Greatest Question You Must Answer
What do you do for a living?
Talking Logo Action verb (I show, I teach, I help)
+Target market (small businesses, teachers, homeowners, divorced men/women)
+Solve a problem or meet a need
Talking Logo Part 1 – addresses you target market
Part 2 – zeroes in on a market problem, frustration or want
PWG Marketing I simplify marketing for small businesses by installing and coaching the 7-steps of the Duct Tape Marketing system.
Talking Logo Action verb (I show, I teach, I help)
+Target market (small businesses, teachers, homeowners, divorced men/women)
+Solve a problem or meet a need
360 Graphics I make small businesses look like Rock Stars in print and on the web!
Talking Logo Action verb (I show, I teach, I help)
+Target market (small businesses, teachers, homeowners, divorced men/women)
+Solve a problem or meet a need
Pair-up and take the next 10 minutes to help your partner write their Talking Logo
Thank you
Julie [email protected]
www.my360graphics.com
Patrick [email protected]
www.pwgmarketing.com