creating new strategies combining the power of the internet and digital printing by, michael moyer
TRANSCRIPT
![Page 1: Creating New Strategies Combining the Power of the Internet and Digital Printing by, Michael Moyer](https://reader036.vdocuments.net/reader036/viewer/2022062421/56649d985503460f94a81ef5/html5/thumbnails/1.jpg)
Creating New Strategies Combining the Power of the Internet and Digital Printing
by,
Michael Moyer
![Page 2: Creating New Strategies Combining the Power of the Internet and Digital Printing by, Michael Moyer](https://reader036.vdocuments.net/reader036/viewer/2022062421/56649d985503460f94a81ef5/html5/thumbnails/2.jpg)
Agenda
• Efficient vs. Inefficient Direct Marketing Industries• Vicarious Marketing• Program Benefits
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• Enable highly efficient direct marketing
• In inefficient direct marketing industries
• Vicarious Solution: Reseller sends manufacturer-sponsored marketing and educational materials to targeted consumers
Distributor Reseller
Problem/Solution
Manufacturer Consumer
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OFFER!
Manufacturer Client
Example Market: Veterinarians
• Manufacturer defines a specific target client• Creates a message especially for them• Message delivered by client’s veterinarian• Response driven back to the veterinarian• Results are tracked & reported
Veterinarian
OFFER!
From: Dr. Smith
Pet, Inc.Offer
Sale: Dr. Smith
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Software Tour – Veterinarian
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Software Tour – Veterinarian
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Software Tour – Veterinarian
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Software Tour – Veterinarian
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Software Tour – Veterinarian
![Page 10: Creating New Strategies Combining the Power of the Internet and Digital Printing by, Michael Moyer](https://reader036.vdocuments.net/reader036/viewer/2022062421/56649d985503460f94a81ef5/html5/thumbnails/10.jpg)
Software Tour – Veterinarian
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Software Tour – Veterinarian
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Software Tour – Veterinarian
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Software Tour – MARKETLink
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Software Tour – MARKETLink
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Software Tour – MARKETLink
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Software Tour – Sponsor
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Software Tour – Sponsor
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Software Tour – Sponsor
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Solution Overview - Benefits
• Manufacturer– Accurate targeting– Veterinarian endorsement – Measurement
• Distributor– Strategic differentiation– Value-added service– Additional revenue
• Veterinarian– Professional marketing– Control– Client privacy– Upsell / retention
• Client– Educational materials– Special offers– Potential savings
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Comparable Industries
• Dental• Ophthalmology• Dermatology• Chiropractic• Auto Shops• Real Estate
• Hair Salons• Interior Design• Mortgage• Insurance• Other medical• Many others…