creating partnerships and developing ecosystems to ... · connections will use lpwa by 2022, this...

6 – 7 October 2015Maritim ProArte Hotel,Berlin, Germany

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THE WORLD’S MOST COMPREHENSIVE IoT EVENT COMES TO EUROPE!

Featuring visionary speakers from across the IoT ecosystem including

Creating partnerships and developing ecosystems to monetise the IoT service vision

Thibaut Kleiner, Head of Unit "Network

Technologies" DG CONNECT,

European Commission

Francisco Jariego, Head of Industrial Internet,

Telefonica

James Monighan,Head of Products -Connected Homes,British Gas

Jonny Voon,Lead Technologist -Internet Technology,InnovateUK

Holger Knoepke,VP Connected Home,Deutsche Telekom

François Girodolle, Head of Product

Partnerships,Nest

Patrice Slupowski, VP, Digital Innovation,

Orange

Benjamin Sarda, Director of Product

Marketing, Orange Healthcare

Radek Tadajewski, CEO, Oort

Justin AndersonChairman, HyperCatconsortium

Rob van KranenburgFounder,

theinternetofthings.eu;Chair of Activity Chain 8

Societal, IERC

Davide SorbaraSenior Researcher

& Technical Leader,Telecom Italia

Hackathon 100+ speakers 85% Director Level & Above

Attendees from35+ countries

High LevelNetworkingOpportunities

BreakfastBriefings

Special FocusDay on CarrierBusiness Models

Covering key IoT Verticals in both Consumer & Industrial IoT including:

Smart Home, Healthcare & Wearables, Smart Cities, Connected & Autonomous Cars

Enterprise IoT, Industrial Internet, Transport and Logistics, SmartBuildings, Energy and Utilities, Precision Agriculture

Gold Sponsor Silver Sponsors

www.iotworldeurope.com #iotwe15

16176 IoT Europe Preview brochure – US A4_Layout 1 07/05/2015 10:10

WANT TO SPEAK?Dominie Roberts,Conference [email protected]

WANT TO SPONSOR OR EXHIBIT?Adam Sillitoe, Sales [email protected] Norman, Sales [email protected]

MEDIA & PARTNERSHIPENQUIRIESNicola Allen, Marketing [email protected]

GET IN TOUCH WITH THE TEAM

With the European Commission backing IoT to accelerate digitalinnovation, governments, operators and major industrial and consumerenterprises are beginning to see these connected technologies as a meansof yielding efficiency and productivity gains and accelerating growth.

Despite the benefits of IoT now being realised, there are wide rangingissues to be tackled, including safety and security, data and privacy,information asymmetry, accountability and trust as well as the majorInteroperability challenges which all pose a fundamental barrier.

With the latest predictions from IDC forecasting 30 billion connectedobjects by 2020, with the sector worth €2.44 trillion, now is the time forthe range of ecosystems to unite in order to create a sustainableframework to ensure the successful IoT future.

We look forward to welcoming you to the show in Berlin, if you have anyquestions please do get in touch with a member of the team.

BOASTING THE MOST COMPREHENSIVE IoT CONFERENCE PROGRAM IN THE MARKET

Pre-Conference Special Focus Day: Examining Operator Business Models for IoT

KEYNOTEBuilding the Future Industrial IoT

KEYNOTESuccessfully Enabling Enterprise IoT

DAY ONE: Tuesday 6th October

Monday 5th October, 2015

DAY TWO: Wednesday 7th October

Consumer IoT

Smart Home

Healthcare

Wearables

Enterprise IoT

Industrial Internet

Manufacturing

Transport, Logistics and Supply Chain

Consumer IoT

Smart Cities

Integrated TransportSystems

Connected Cars

Enterprise IoT

Smart Buildings

Energy and Utilities

Precision Agriculture

INTRODUCING INTERNET OF THINGS WORLD EUROPEInternet of Things World Europe is Europe’s foremost IoT focused event. Taking place in October 2015, Berlin, in the heart of theEuropean IoT ecosystem, the seat of government for an administration driving the modernisation of its industry through IoT and thehow to a thriving App Developer community. Internet of Things World Europe will attract the entire ecosystem together under oneroof to build business relationships and learn from industry experts across two days. With the past year having been an importantone for IoT with the huge opportunities of this technology now firmly being realized globally, attend Internet of Things World Europeand be part of this multi-billion dollar industry.



North America 12% Asia Pacific 6%Africa 2%

Middle East 5%

Latin America 2%

Western Europe 31%United Kingdom 15%Eastern Europe 27%

FROM A VARIETY OF INDUSTRIES RELATED TO IoT

JOIN THE INDUSTRY ELITE AT EUROPE’S PREMIER IoT EVENT

ATTRACTING A GLOBAL AUDIENCE FROM OVER 35+ COUNTRIES A SENIOR LEVEL AUDIENCE

A OEM ............................................................13%B Automotive & Transport ........................2%C Carrier ..........................................................9%D Enterprise ....................................................2%E Education ....................................................4%F Industrial ......................................................3%G Government ..............................................3%H Service Provider ........................................5%I Consulting & Services ............................4%J Development & Design ........................12%

K Finance & Investment ............................3%L Media & Analyst ........................................11%M Industry Body ............................................4%

N Analytics ....................................................2%O Back Office..................................................2%P Network Technology................................3%Q Semiconductor ........................................8%R Sensors ........................................................3%S Service Platform......................................16%T Wireless Solution ....................................4%

CxO / Board Member/ President

35%

Director / Head

50%

Developer / Specialist / Architect

6%

Business Development

6%

Commentators & Influencers

3%

IoT Service Deployment

IoT FacilitatorsIoT Vendors

A

B

CD E F G

HI

J

K

L

MNOPQR

S

T

FROM COMPANIES SUCH AS:

• Adidas• AT&T• Belkin• Bosch

SoftwareInnovations

• Broadcom• Capgemini• Cisco• Ericsson• Ford Motor

Company• GE• Google• Hitachi• Honeywell

• HTC• Huawei• Hyundai• IBM• Intel• Jawbone• Johnson

Controls• Kia• McAfee• Microsoft• Misfit

Wearables• Nokia• Oort• Oracle

• Orange• Panasonic• Salesforce• Samsung• SAP• Sony• Swisscom• Symantec• Telefonica

Telstra• T-Mobile• Toshiba• Unilever• Verizon • Withings• Zipcar

Source: Internet of Things World Palo Alto 2014

#iotwe15

Foremost event in Europe dedicated to themonetisation and commercial opportunitiesfrom IoT

Drawing on the huge successof the world’slargest IoT event in the heart of Silicon Valley

European Commission keynote welcomingaddress

Pre-conference focus day on “OperatorBusiness Models for IoT”which integrates theoperator community with the entire IoTecosystem

Discover New Business Opportunities - thisevent guarantees a platform for you to meetand network with your peers from across theIoT industry

Pose a question to the IoT experts at ourAnalyst Roundtable Networking Breakfasts

4 Industry-Specific Tracks – With each dedicated track focused on a separatevertical: Wearables, Connected Cars & Autonomous Vehicles, Smart Cities,Industrial Internet, Smart Buildings, Industry 4.0, Manufacturing, Agriculture,Smart Home; Energy and Utilities and Transport

Senior Level Keynotes – Bringing together governmentrepresentatives; industrial organisations, cutting edge enterprises andleading service providers addressing the significant opportunities andcrucial challenges from IoT

Gain insight into investing in IoT with our focused InvestmentPanel Discussion- Bringing together financiers and investorswho play a crucial role in developing the future IoT

Tackle the key integration and interoperabilityquestions with our dedicated Keynote Panel Discussion

Focus Session on Low Power Wide Area Networks.With recent forecasts that more than 5 billionconnections will use LPWA by 2022, this event is thefirst to address how IoT is creating this demand

WHAT MAKES INTERNET OF THINGS WORLD EUROPE DIFFERENT?

35+COUNTRIES

PLUS MANY MORE

www.iotworldeurope.com



DAY ONE – 6TH OCTOBER

KEYNOTES – BUILDING THE FUTURE INDUSTRIAL IOT

European Commission Welcome

Industry 4.0 Insight -Highlighting the Fourth Industrial Revolution• Revolution or Evolution?

• Examining government policy and support of Industry 4.0

Highlighting the Evolution of Enterprise IoT

Panel: Accelerating Innovation & Investment in Industrial IoT• What is driving investment in IoT in Industry: Examining the huge opportunities, economic and environmental benefits

• Where do the investment opportunities lie?• How has the investment climate developed over the past 12 months?

• What are the main financial considerations?

Deutsche Telekom Case Study: The future of Connected Home:How to win with partners

Case Study : Showcasing British Gas’s successes in delivering theConnected Home

Overcoming the challenges of Integrating a full home service:Bringing together key industry players & ensuring sustainable

business models for interaction and interoperability

Retailer Insight: Showcasing consumer adoption of Smart devicesin the home

Delivering an effective marketing strategy to the consumer

How can brands entice new customers and thus. create a highervalue, and drive repeat purchases

Home Office Networking Opportunities

How can the operator step into home automation and wellnessmarkets?

Providing Security in the Home

A Top Down Approach to effectively implement and promote anInternet of Things strategy

To what extent can Industry 4.0 accelerate developments totransform and optimise business processes with IoT

Key trends and drivers in the industrial automation market

How to monetize through industrial internet value proposition:How can industrial organisations justify the expenditure?

Big data, Processing and Analytics for the Industrial Internet

Increasing Productivity & Output for Manufacturers through IoTapplications

How can the industrial market take advantage of IoT

What are the challenges the industry will face in this evolution?

Industrial IoT in Practice: Practical business model examples

Upgrading legacy equipment & standards to smarter connectedsystems and processes

SMART HOME ENTERPRISE IOT & THE INDUSTRIAL INTERNET

Examining some of the key applications from IoT in Healthcare

Bringing together the entire ecosystem to successfully drivetechnology innovations and enhance healthcare services

Creating Effective Standardisation, Policy and Regulation

Successfully adding Security into Connected Health device

How many people are buying these wearable devices and what isthe demand?

How will the Wearables market will continue to change and evolve:Examining niche markets with huge potentials i.e. pet/ baby

market wearables

Examining Next Generation technologies and platforms inHospitals and for remote care

How can wearable devices be made safe and how can personaldata be protected?

Panel Discussion: Creating an effective User Interface: Building anengaging UX to meet user demand and experience

IoT for Supply Chain Management

What does IoT mean for Fleet Management and Tracking?

Where are the commercial opportunities?

How can this technology deliver efficiencies and therefore cut costs?

Examining the role and opportunities from Fleet Analytics

What are the major challenges of deploying these technologies?

Assessing the need for and availability of Long Range connectivitysolutions

HEALTHCARE & WEARABLES TRANSPORT AND LOGISTICS



DAY TWO – 7TH OCTOBER

KEYNOTES – SUCCESSFULLY ENABLING ENTERPRISE IOT

Understanding Consumer & Industry demand, usage and behaviour• What are the actual figures of IoT take up? How many people are buying connected devices? Who is selling what?

Managing Privacy, Identity & Security• Assessing the importance of data management & analysis - What data are we sensoring, why, what is the value, to whom?

What data and how to make sense of it? Who owns the data?• Providing secure network architecture and protecting privacy

Enterprise Spotlight: Monetising the IoT Opportunity• How can enterprises use IoT to create an engaging brand experience?

• Creating a sustainable business model and Integrated Business Approach• Demonstrating ROI

Panel Discussion: Creating a Sustainable framework for IoT in Europe• Integrating IoT Technologies and Standards

• Assessing the range of enabling technologies for IoT • Overcoming interoperability challenges

• Which wireless standards will be most pertinent

A Top Down Approach: Examining the role of governments in drivingdevelopments and investment in Smart Cities

Assessing the current status of IoT in European cities CIO Case Study: Highlighting successes, failures and opportunities

from recent Smart City DevelopmentsHow can the operator community work together wide the wider

ecosystem to develop the Smart City developments? To what extent is there a need for more effective collaboration

between public and private organisations? How can authorities use the IoT to help cut their £2 billion annual bill

through smart asset management What impact with smarter transport solutions have on businesses and

citizens? Using Big Data to decipher and overcome problems in Public Transport Leveraging the ever-growing amount of data that the Smart City has

access to How can IoT enable enhancements in Rail and Bus Networks

How is IoT revolutionizing Energy & Utility Management What is driving innovation?

Examining the key aspects for connected technology in the Smart Grid How can utility companies ensure ROI?

Looking at opportunities for industrial organizations to quantifyand reduce their energy usage through efficiency Revolutionising Mining with the Internet of Things

Looking ahead and examining the feasibility of Virtual Powerplants Highlighting the latest developments in Smart Buildings in for

Industry and Manufacturing Showcasing the Evolution of IoT in Smart Buildings

Building the “Smart Factory” Examining how IoT technologies can optimize efficiency and

minimize energy consumption through smarter building solutions What can a smart building deliver? Integrating safety and security

into smart buildings

SMART CITIES SMART BUILDINGS, ENERGY AND UTILITIES

Timelines and Predictions: Assessing the future of the connected car Highlighting recent developments of smartphone integration,

automotive applications, vehicle connectivity Moving towards a future of Self-Driving Vehicles: Examining the

Car Manufacturer’s strategy for the autonomous car Developing from partial autonomous capability

Examining the revenue opportunities & business models forintegrating entertainment features The role of Analytics & Insurance

Ensuring safety in the Connected VehicleLooking ahead to a future of making the car a “node”? How will

the car be part of the overall internet structure?

Examining IoT opportunities and applications in PrecisionAgriculture

Overcoming the challenges facing smart agriculturedeployments

Collecting, managing, and storing long-term performance data?Maximizing food production, reducing costs and minimizingenvironmental impact through connected technology Delivering efficiency with waste water management

What solutions are available for collecting, managing, and storinglong-term performance data

CONNECTED & AUTONOMOUS CARS PRECISION AGRICULTURE

Event Partners: Media Partners: Other Supporting Organisations:

Internet of Things World is Supported by key Industry Associations



BRAND NEW EVENT FEATURES

Topics to be covered in the Focus Day include:• Hear from leading operators on what their vision is for IoT• Addressing the challenges facing the operator community:

pricing, global connectivity, data and understanding end userrequirements and demand

• Examining the MNO business offering and where the future ofconnectivity lies for IoT

• How can carriers optimize their networks and manage the trafficfrom IoT Applications

• Examine lessons learnt from 3G & LTE deployments in M2M• What is the role of the carrier in defining IoT standards.• What opportunities are there for carriers to partner with the car

manufacturer, OEM, healthcare provider, utility company etc.?

• Examining current and evolving carrier strategies and plans for IoTand M2M

• Examining the role of the MVNO: Establishing effective businessmodels

• Leveraging LTE Networks for IoT

Panel Discussion: Examining the need for long range IoTconnectivity solutions from Low Power Wide Area Networks• With recent forecasts from Strategy Analytics that more than 5

billion connections will use low-power, wide-area (LPWA)networks by 2022, up from just 11 million in 2014, to what extent isIoT creating this demand?

The successful Internet of Things World Hackathoncomes to Europe for the first time!The Hackathon is a not for profit event thatcreates on the spot teams of technologistsand industry stakeholders to shape the nextgeneration of the connected internet. TheHackathon provides a playful, exploratoryenvironment where disruption and creativeideas are the essential tools for innovation.

GET INVOLVED IN THE HACKATHON!• Want to attend? Secure your free place online at

www.iotworldeurope.com – free until 6th July

• Want to support the hack? Become a hackathonsupporter and benefit from branding, online exposure,sponsor a prize or set a challenge. Get in touch with thesales team now for more information! Adam [email protected] or Justin [email protected]

• Want to become a donating technology supporter?Donate some technology for the hack and gain valuableexposure during the event and raise your companyprofile.

HACKATHON

Internet of Things World Europe is offering specialrates for Startup companies to join the event andbenefit from great pre, during and post eventexposure and networking opportunities.

THE PACKAGE2 X Gold Conference Passes which provide access to the preconference special focus day, 2 days of keynote conferencesessions, deep dive presentations, networking breaks, lunch andrefreshments PLUS a table top display in the exhibition zone.

See the following page for pricing options

ARE YOU A STARTUP?

Visit the website for more information

CARRIER BUSINESS MODELS FOR IoTMONDAY 5THOCTOBER9.00am – 5.00pm

Special Focus Day on Carrier Business Models

VIP MEETING SERVICE

Benefit from 1-to-1 meetings at Internet of Things WorldEurope and speed networking sessions each day.Meet more attendees at the event in a relaxed atmosphereand make the most out of your time at the show.



OVUM ANALYST INSIGHT

FIVE DISTINCT AREAS REGULATORSSHOULD FOCUS ON IN RELATION TO IoT

The explosion of connected devices due to the development of machine-to-machine (M2M) applications and theInternet of Things (IoT) is causing a gradual, but significant, reshaping of communications markets. Regulators willplay a key role in the development of new ways to communicate, the expansion and improvement of networks, andthe protection of privacy and security.

Based on the needs of IoT applications and devices, the evolution of communications markets, and the approachesadopted by regulators so far, Ovum has identified five key areas in regulation for IoT.

Ovum will be regularly monitoring regulatory developments across countries in these areas.This article has been taken from Ovum’s Knowledge Center, for more information please visit http://ovum.com/knowledge-center/or http://www.ovum.com/. © Ovum 2015. All rights reserved. For more information, visitwww.ovum.com.

Privacy and data protectionM2M and IoT applications can record a variety of personal details, including location data, energy use, and driving style. The end user isoften unaware of the amount and detail of personal data being shared when they use a service or device. Data protection regulationsare being updated across the world and stricter rules may pose a challenge to M2M and IoT business models.

RoamingM2M devices frequently have SIM cards belonging to a network of a country other than the one where the device is actually used. In somecountries, mobile network operators reportedly refuse permanent roamers on their networks; such behavior may be extremely disruptive forthe M2M business model, which relies on SIM cards being installed and configured at the point of manufacture. Regulators have, in most cases,been relatively quiet on the issue, which would benefit from greater clarity and more explicit rules.

Spectrum policyAlthough spectrum policy has become more flexible in recent years, with the liberalization of certain spectrum bands, M2M could rigidify someallocation of spectrum. A large number of M2M devices are currently equipped with only 2G technologies and have an expected life span ofseveral decades. Given that some operators are looking to switch off their 2G networks, there could be an expensive replacement scenario forenterprises if they have to buy new equipment. Some regulators have worked to make more spectrum available for M2M and IoT applicationsby enabling the use of TV white spaces, often via a dynamic approach (i.e., a license-exempt basis).

Telephone numbering and addressesThe allocation of numbering resources at the national level and the decisions of bodies such as the ITU as to whether mobile networkcodes can be allocated directly to M2M providers are key issues. Some regulators have expressly allocated numbering ranges to M2Mservices; others have allowed M2M devices to use mobile numbers. However, the development of IPv6 provides an opportunity toaddress the risk of number scarcity, given that, in principle, M2M and IoT services do not need numbers.

Network security and resilienceAs M2M and IoT applications develop, networks face increasing pressure with regard to reliability and security. The traditional securityapproaches adopted in telecoms may not be applicable in the high-volume, low-cost devices likely to be used by many IoT applications.Regulators already monitor the quality and security of communications networks, and as the scale of these services increases they arelikely to keep an even more watchful eye on issues that might affect security and service continuity.

Luca SchiavoniSenior Analyst, RegulationOvum

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