creating projections to measure keyword return by jason white
DESCRIPTION
"From the SMX East 2014 Conference in New York City, NY. SESSION: Keyword Research For Better Content & Audience Engagement . PRESENTATION: Creating Projections To Measure Keyword Return - Given by Jason White, @SonRay, Director of SEO - DragonSearch. #SMX #31C"TRANSCRIPT
Crea%ng Projec%ons To Measure Keyword Return Jason White | DragonSearch
@sonray #smx #31C
@sonray #smx #31C
@sonray #smx #31C
@sonray #smx #31C
@sonray #smx #31C
@sonray #smx #31C
0%
5%
10%
15%
20%
25%
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Projected Growth
LOANS SEO
@sonray #smx #31C
0.00
1,000.00
2,000.00
3,000.00
4,000.00
5,000.00
6,000.00
7,000.00
8,000.00
0%
1%
2%
3%
4%
5%
6%
1 2 3
5% of Total Loan Volume
CONVERSION RATE VISITORS NEEDED
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
0%
1%
2%
3%
4%
5%
6%
1 2 3
20% of Total Loan Volume
CONVERSION RATE VISITORS NEEDED
@sonray #smx #31C
@sonray #smx #31C
@sonray #smx #31C
@sonray #smx #31C
0
500
1000
1500
2000
2500
3000
3500
4000
0
20
40
60
80
100
120
140
2 % Conversion Rate 3.5 Conversion Rate 5% Conversion Rate
What We Need to Hit Our Goal
Daily Clicks Daily Traffic
@sonray #smx #31C
@sonray #smx #31C
@sonray #smx #31C
@sonray #smx #31C
@sonray #smx #31C
@sonray #smx #31C
