creating serendipity: 12 steps to digital marketing and social media success

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Hello I’m Mike

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My slide deck from my 2012 Social Media Summit Hawaii talk.

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Page 1: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

Hello I’m Mike

Page 2: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

I am on Twitter@mikeprasad

Page 3: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

I am on Facebook/mikeprasad

Page 4: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

I’vefounded

Page 5: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

founded

Page 6: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

founded

Page 7: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Page 8: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Page 9: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Page 10: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

The New Fundamentals: Models for Digital Marketing to Drive Your Business

Page 11: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

Success inDigital Mediais using the rightmechanism + rightaudience + rightbrand & product

Page 12: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

1.Understanding Your Business' Digital Ecosystem

Page 13: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

2.Existing versus Thriving Online

Page 14: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

3.Choosing the Right Channel Models, Mechanisms and Uses for Your Business

Page 15: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Page 16: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

4.Creating the Right Channel Strategy

Page 17: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

5.EstablishBaseline Content

Page 18: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

6.User Targeting and Reinforcement

Page 19: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Page 20: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

7.Research Influencer Lists and Blogs

Page 21: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

BroaderAudience Adoption

MajorPress &

Exposure

CriticalViralBuzz

Key Influencers

Blogger Press

Local Press

Targeted Grassroots Seeding

Page 22: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

8.Create the Circle of Shiny

Page 23: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

Shiny

First LookBroa

dcas

t, Ex

port

& Sh

are

AdoptionGreat

Experience

Seed Audience

Social Media Mechanism

Page 24: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

9.Leverage External Trends and Emergent Opportunity

Page 25: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

10.Importance of Timing and Understanding Engagement Falloff

Page 26: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

11.External Brand Leveraging and Audience Acquisition

Page 27: Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

12.Achieve Curated Serendipity