creating sustainable mobility piet steel toyota motor europe

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Creating sustainable mobility Piet Steel Toyota Motor Europe www.brdo-co2nference.net

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Creating sustainable mobility

Piet SteelToyota Motor Europe

www.brdo-co2nference.net

TOYOTA MOTOR EUROPE

Creating Sustainable Mobility

Piet Steel Climate Change: An Opportunity for Growth

Vice-President Brdo

European Affairs 16 November 2007

Toyota Motor Europe

TOYOTA MOTOR EUROPE

1.Sustainability challenges & Toyota’s response

2.Innovation for the environment

Agenda

TOYOTA MOTOR EUROPE

Toyota - In Europe

• Began selling cars in 1963

• Over €6 billion invested since 1990 in manufacturing, sales,

parts and logistics networks as well as R&D, Design and

Formula One.

• Over €5 billion/year spent with European suppliers each year

• 1,124,000 vehicles sold in 2006

• 2007 expected to be 11th consecutive year of sales growth

TOYOTA MOTOR EUROPE

“Around 70% of Toyotas sold in Europe are made in Europe by Europeans”

European Production: “Operating at full capacity”

TOYOTA MOTOR EUROPE

Safety Accidents, injuries

Mobility Congestion, equal access

Quality of life Employees, customers and communities

Energy Consumption

Sustainability challenges

Environment Emissions, waste,biodiversity

TOYOTA MOTOR EUROPE

Safety Accidents, injuries

Mobility Congestion, Equal Access

Quality of life Employees, customers and communities

Energy    Consumption

Sustainability challenges

Environment Emissions, waste,biodiversity

TOYOTA MOTOR EUROPE

Global Increase in Vehicles

TOYOTA MOTOR EUROPE

CO2 Emissions Increase

TOYOTA MOTOR EUROPE

Automotive energy sources will diversify into liquid, gas and electricityAutomotive energy sources will diversify into liquid, gas and electricity

Primary energy Automotive fuels

ManufacturingManufacturing ResidentialResidential

Mobile useMobile use

Stationary useStationary use

Gasoline, diesel

Gasoline, diesel

BiofuelsBiofuels

Gaseous fuels(CNG, LPG)

Gaseous fuels(CNG, LPG)

ElectricityElectricity

OilOil

BiomassBiomass

Solar, wind, hydro, nuclearSolar, wind,

hydro, nuclear

CoalCoal

CurrentMainstream

CurrentMainstream

Synthetic fuels(FT synthetic diesel, etc.)

Synthetic fuels(FT synthetic diesel, etc.)

HydrogenHydrogen

Natural gasNatural gas

Fo

ssil

Fue

lO

ther

So

urc

es

Future automotive fuels

TOYOTA MOTOR EUROPE

1.Sustainability challenges & Toyota’s response

2.Innovation for the environment

Agenda

TOYOTA MOTOR EUROPE

ValvematicValvematic

Petrol & diesel engine performance is being improved with new technologies …Petrol & diesel engine performance is being improved with new technologies …

Environmental performance(fuel economy, emissions)

Environmental performance(fuel economy, emissions)

Environmental performance(fuel economy, emissions)

Environmental performance(fuel economy, emissions)

Driv

ing

perf

orm

ance

(d

ynam

ics)

Driv

ing

perf

orm

ance

(d

ynam

ics)

Driv

ing

perf

orm

ance

(d

ynam

ics)

Driv

ing

perf

orm

ance

(d

ynam

ics)

Petrol enginePetrol engine Diesel engineDiesel engine

Common rail(135MPa)

Common rail(135MPa)

DPNRDPNR

Piezo injectorPiezo injector

Common rail(180MPa)

Common rail(180MPa)

3-waycatalyst 3-way

catalyst Lean burnLean burn

VVT-iVVT-iD-4SD-4S

Low frictionLow friction

Engine technology evolution

TOYOTA MOTOR EUROPE

… … and so is transmission performance …and so is transmission performance …

Environmental performance (fuel economy, emissions)Environmental performance (fuel economy, emissions)

Driv

ing

perf

orm

ance

(d

ynam

ics)

Driv

ing

perf

orm

ance

(d

ynam

ics)

TransmissionTransmission

ECT-iECT-i

Flex lockupFlex

lockup

Stop/startStop/start6AT6AT

8AT8ATCVTCVT

Vehicle Dynamics Integrated Management

Vehicle Dynamics Integrated Management

Transmission technology evolution

TOYOTA MOTOR EUROPE

… … whilst body weight can also be reduced in the same waywhilst body weight can also be reduced in the same way

Environmental performance (fuel economy, emissions)Environmental performance (fuel economy, emissions)

Bod

y w

eigh

t B

ody

wei

ght

New conceptNew concept

Carbon fibretechnology

Carbon fibretechnology

Aluminum(Hood)

Aluminum(Hood)

High tension steelHigh tension steel

Body technology evolution

Tailored blanksTailored blanks

Alternative materialstructure

Alternative materialstructure

Ultra lightUltra light

TOYOTA MOTOR EUROPE

Indicates goodfuel economycondition

Indicates gear shift point for goodfuel economydrive

Gear Shift Indicator(manual transmission)

Eco Drive Indicator(Automatic transmission, CVT)

ECO

Indicates momentaryfuel economyvalue

Momentary FE

11.4km/L

Driver education program

Support for eco-driving

TOYOTA MOTOR EUROPE

Biofuels – Toyota’s stance

• Allow for 10% ethanol and 5% bio-diesel blending

• Need for clear consumer information and awareness to avoid confusion at the pump & possible problems

• Need for fuel quality standards on alternative fuels

• Flex Fuel Vehicles in certain markets (Brasil, USA)

• Preference is 2nd Generation: better overall CO2 reduction

TOYOTA MOTOR EUROPE

Hybrid technology

Contributes to high fuel efficiencyContributes to high fuel efficiency

Usable for all types of powertrainUsable for all types of powertrain

TOYOTA MOTOR EUROPE

Fuel efficiency

Drivingperformance

Low emissions

Quietness

Hybrid technology

BatteryInternal combustion engine

Electric motor

TOYOTA MOTOR EUROPE

(1,000 units)(1,000 units)

(year)(year)1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20101997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

10001000

900900

800800

700700

600600

500500

400400

300300

200200

100100

Aiming to reach one million per year early in the 2010s decadeAiming to reach one million per year early in the 2010s decade

Ten years of hybrid sales1m sold May 2007

Europe World-wide

Toyota 2% 3,2%

Lexus 26,2% 9,3%Year 2006

TOYOTA MOTOR EUROPE

Hybrid technology evolution

Toyota HybridSystem (THS)Toyota HybridSystem (THS)

THS IIITHS IIITHS IITHS II

?

Result:Cost: -70%

Target:Cost: -50%Size: -50%Weight: -50%

The first mass production hybrid

1997 2003 20XX

TOYOTA MOTOR EUROPE

Plug-in hybrid vehicle

A petrol or diesel hybrid vehicleA petrol or diesel hybrid vehiclewith an external rechargerwith an external recharger

A petrol or diesel hybrid vehicleA petrol or diesel hybrid vehiclewith an external rechargerwith an external recharger

TOYOTA MOTOR EUROPE

Challenges for fuel cell vehicles

Startability testStartability test

・ Achieve starting & driving under –30℃・ Range now proven at 560km on one tank・ Achieve starting & driving under –30℃・ Range now proven at 560km on one tank

Performance in very cold conditionsPerformance in very cold conditions

TOYOTA MOTOR EUROPE

Toyota’s point of view:

• As a responsible company we have the culture & technology to

similtaneously increase sustainable mobility and reduce the

environmental impact of our activities

• As a company with long-term prospectives we invest in R&D

and work simultaneously on many technology options

• By strengthening co-operation amongst stakeholders and the

right mind-set can we overcome the challenges of climate change

TOYOTA MOTOR EUROPE

Gasoline,Diesel

GaseousFuels

Electricity HydrogenSynthetic

FuelsBiofuels

the Right Place the Right Time

Hybrid Technology

the Right Car

Ultimate Eco-CarEnergy diversityEnergy diversity Air qualityAir qualityCOCO22 reduction reduction

TOYOTA MOTOR EUROPE

Thank youThank you

TOYOTA MOTOR EUROPE