creating the content to boost your brand (startup smart)
DESCRIPTION
Adam Franklin gave this webinar as part of Victorian Small Business Festival on Aug 15th 2013. And it was presented in conjunction with Startup Smart.TRANSCRIPT
![Page 1: Creating the content to boost your brand (Startup Smart)](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d125fb4c9052c5a8b5281/html5/thumbnails/1.jpg)
@Franklin_Adam
Creating the content you need to boost your brand
By Adam Franklin
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Blogging
@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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Email marketing
•Battle of the Subject Lines and From Names
@Franklin_Adam
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•Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
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10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
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• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
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34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
![Page 22: Creating the content to boost your brand (Startup Smart)](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d125fb4c9052c5a8b5281/html5/thumbnails/22.jpg)
•[Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
![Page 23: Creating the content to boost your brand (Startup Smart)](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d125fb4c9052c5a8b5281/html5/thumbnails/23.jpg)
13%
•[Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
![Page 24: Creating the content to boost your brand (Startup Smart)](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d125fb4c9052c5a8b5281/html5/thumbnails/24.jpg)
•[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
![Page 25: Creating the content to boost your brand (Startup Smart)](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d125fb4c9052c5a8b5281/html5/thumbnails/25.jpg)
27%
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
![Page 26: Creating the content to boost your brand (Startup Smart)](https://reader033.vdocuments.net/reader033/viewer/2022060108/554d125fb4c9052c5a8b5281/html5/thumbnails/26.jpg)
•[FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
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7%(10% higher
open rate)
•[FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
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@Franklin_Adam
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@Franklin_Adam
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www.bluewiremedia.com.au/speaking/startupsmart
@Franklin_Adam
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www.socialmediaonlineacademy.com
@Franklin_Adam