CREATING THEEASIER SAID THAN DONE

DIGITAL BUSINESS:

Digital transformation is a complex undertaking. Yet more and more of today’s IT and business leaders know it holds the key to launching successful new business models, products and services.

Adopting a digital business model means:

Enhancing the digital customer experience to improve customer loyalty and revenues.

Transforming business processes to reduce costs, improve productivity and di�erentiate o�erings.

Obtaining insights from analytics to make better decisions, improve e�ciencies and gain competitive advantage.

A new Unisys/IDG Research survey shows that while enterprises understand the challenges posed by a digital business model, they’re struggling for a solution.1

Respondents report that end users are demanding data be more accessible and searchable.

End users are demanding that data be more accessible and searchable.

Respondents say end users expect integration and support of data analytics tools.

The survey respondents also say end users want better integration between on-premise and cloud applications and data.

Nearly two-thirds of respondents (65%)

consider it highly important for their organizations to modify technology, IT processes and/or IT resources over the next 12 months to support a digital business model.

Across all regions,

enabling innovation and creating new business opportunities is the top driver for prioritizing the move to a digital business model (35%), followed

closely by the desire to keep pace with customer expectations (30%).

The increasingly high

expectations of tech-savvy employees and customers present the biggest challenge to IT in providing service today (55%).

But most enterprises just aren’t there yet:

45%

32%

22%

rate their organization’s progress as above average with respect to supporting end user expectations and demands associated with a digital business model.

report average progress.

consider progress to be below average.

Among those who rate each digital business initiative as a critical

or high priority,less than one in �ve report

signi�cant progress in any one area.

More than one-third (38%) struggle to attract and retain a skilled IT workforce.

So where are enterprises focusing their e�orts to close the gaps? These are the initiatives ranked as a critical/high priority:

61%58% 56% 53% 50%

Implementing data analytics tools to better

understand end users

Modifying the customer experience to provide more

or better service

Using analytics to predict and

prevent cybersecurity

threats

Deploying cloud-based applications

and/or services

Mobile application

development for customers/

clients

Here’s the upshot:

The ability to develop, deploy and manage these initiatives—and do so with tremendous agility—is going to be a critical capability for organizations that wish to become digital leaders within their industries.

Unisys understands that, with digital business, comes the expectation of intelligent, personalized and contextualized services that can be provided to customers and employees—and rapidly redesigned or enhanced as business needs dictate.

1According to a survey of 188 IT and business decision makers conducted in September and October, 2015 by Unisys and IDG Research.

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