creating universal brands smartees webinar
TRANSCRIPT
Creating Universal Brands
Smartees Webinar
This is the slidedeck of our ‘Connecting with
consumers around the world’ Smartees
Webinar. The main focus is on how
Consumer Consulting Boards can help
brands run international/global projects
in an easier, more cost-efficient way and how
longitudinal consumer connection unveils
insights you did not discover before.
@tomderuyck
@tomderuyck
Fast Growing
Economies
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@tomderuyck
Global Brand Tribes
@tomderuyck
@tomderuyck
@tomderuyck
Making Brands Locally Relevant
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Leap frogging
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Reverse
Innovation
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@tomderuyck
Commercialization
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@tomderuyck
@tomderuyck
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Customer
Dialogues
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Celebrate Diversity
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Take your Time
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Be Agile
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@tomderuyck
Lost in translation
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Language
is only 10%
of Culture
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@tomderuyck
Motiv(n)ation
#1
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The battle of
the screens
#2
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Different
Country, Different
Story
#3
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Managing Expectations
#4
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Playing for
Attention
#5
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How people
say things is
equally
important as
what they say
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Meet (y)our New Colleagues!
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Filling our
Blind Spots
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Our Eyes and Ears
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@tomderuyck
@tomderuyck
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Bring it to
Life
@tomderuyck
@tomderuyck
linkedin.com/in/tomderuyck @tomderuyck [email protected]
www.insites-consulting.com
Stay Hungry!
Head of Research Communities
Tom De Ruyck Head of Consumer Consulting Boards
InSites Consulting
Sébastien Van Laere
Senior Research Manager
InSites Consulting
Frank Naessens Senior Research Consultant
InSites Consulting
Niels Schillewaert
Managing Partner & Co-founder
InSites Consulting
Thank you!