creating value for consumer packaged goods customers in the 21st century
TRANSCRIPT
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1Changing Landscape Melbourne November 2016
Creating Value for FMCG Customers in the 21st
Century
Dermott Dowling – Managing Director@Creatovate
www.creatovate.com.au
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2Changing Landscape Melbourne November 2016
FMCG is changing Fast!FMCG is changing Fast!FMCG customers need your helpFMCG customers need your helpCreate an entrepreneurial cultureCreate an entrepreneurial cultureHow many types of innovation are there?How many types of innovation are there?How can you innovate past packaging?How can you innovate past packaging?Use the network multiplier effect – open Use the network multiplier effect – open up and innovate!up and innovate!
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3Changing Landscape Melbourne November 2016
Consumers shopping Consumers shopping habitshabitsConsumer buying Consumer buying behaviourbehaviourCustomer ranging Customer ranging strategystrategyPremiumisationPremiumisationPrivate LabelPrivate LabelShop the peripheryShop the periphery
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4Changing Landscape Melbourne November 2016
Start with “i” or why?Start with “i” or why?Understand your customers problemsUnderstand your customers problemsRapidly prototype and test solutionsRapidly prototype and test solutions
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5Changing Landscape Melbourne November 2016
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6Changing Landscape Melbourne November 2016
Wanting is not enoughWanting is not enoughCreating is essentialCreating is essentialBehaviour is importantBehaviour is important
Think Think BIG!BIG!Act Act smallsmall
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7Changing Landscape Melbourne November 2016
1.1. Profit ModelProfit Model2.2. NetworkNetwork3.3. StructureStructure4.4. ProcessProcess5.5. Product PerformanceProduct Performance6.6. Product SystemProduct System7.7. ServiceService8.8. ChannelChannel9.9. BrandBrand10.10. Customer EngagementCustomer Engagement
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8Changing Landscape Melbourne November 2016
1950s Mum1950s Mum Mum TodayMum Today
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9Changing Landscape Melbourne November 2016
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10Changing Landscape Melbourne November 2016
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11Changing Landscape Melbourne November 2016
Secondary marketsSecondary marketsSupply Chain IntegrationSupply Chain IntegrationComplementary PartneringComplementary PartneringAlliancesAlliancesFranchisingFranchisingCoopetitionCoopetitionCollaborationCollaborationCrowdfundingCrowdfundingOpen InnovationOpen Innovation
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12Changing Landscape Melbourne November 2016
Big has become bad in FMCGBig has become bad in FMCGInnovators solve customers problemsInnovators solve customers problemsEntrepreneurship is a mindsetEntrepreneurship is a mindsetThere are many ways to innovateThere are many ways to innovateWho are you helping?Who are you helping?How can you network as FPLMA?How can you network as FPLMA?
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13Changing Landscape Melbourne November 2016
Dermott DowlingDirector
T: +61 400 040 195
www.creatovate.com.au