creating wonderland: sage and the provision of accessible content
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Presentation given at the London Book Fair 2012TRANSCRIPT
Mainstreaming Accessibility – LBF 2012 Los Angeles | London | New DelhiSingapore | Washington DC
Huw Alexander Digital Sales Manager
CreatingWonderlandSAGE and the Provision of Accessible Content
Mainstreaming Accessibility – LBF 2012 Los Angeles | London | New DelhiSingapore | Washington DC
Why did we do it?What did we do?How did we do it?Impact of changesResultsPitfallsRecommendations
Mainstreaming Accessibility – LBF 2012 Los Angeles | London | New DelhiSingapore | Washington DC
Why did we do it?
Legal requirementCustomer focusedIt is rightDigital has created an opportunity to put knowledge and education into the hands of all.
Mainstreaming Accessibility – LBF 2012 Los Angeles | London | New DelhiSingapore | Washington DC
What did we do?
Response timesWorkflowsArchivesContact access
Mainstreaming Accessibility – LBF 2012 Los Angeles | London | New DelhiSingapore | Washington DC
How did we do it?
Reversed our workflowsStreamlined request process to one-stopFast turnaroundGlobal projectClear, simple usage rulesVisibility
Mainstreaming Accessibility – LBF 2012 Los Angeles | London | New DelhiSingapore | Washington DC
How did we get buy-in? How did these changes impact the wider business?
Minimal disruptionIncrease in ebook availabilitySimplified internal communication‘disseminate research on a global scale to all our possible customers’
Mainstreaming Accessibility – LBF 2012 Los Angeles | London | New DelhiSingapore | Washington DC
Results
Customers needsLibrarian relationshipsInforms our publishing decisionsTechDis Publisher Lookup Award for library service
Mainstreaming Accessibility – LBF 2012 Los Angeles | London | New DelhiSingapore | Washington DC
Common pitfalls
Hard to locate contact detailsResponsibility is not definedContent archives disorganised or incomplete
Mainstreaming Accessibility – LBF 2012 Los Angeles | London | New DelhiSingapore | Washington DC
Centralize: all requests directed to one department. Stop queries falling through the cracks.
Communicate: both internally and externally. Let people know.
Consume: keep up-to-date with industry news.
Recommendations
Mainstreaming Accessibility – LBF 2012 Los Angeles | London | New DelhiSingapore | Washington DC
Plans for the future...
New website landing page for accessible text requestsPartnership with BookshareTIGAR projectEPUB conversion
Mainstreaming Accessibility – LBF 2012 Los Angeles | London | New DelhiSingapore | Washington DC
Mainstreaming Accessibility – LBF 2012 Los Angeles | London | New DelhiSingapore | Washington DC
Type:[email protected]
Call:++44 (0)207 324 8675
Tweet:@huwalexander