creating your content
DESCRIPTION
An introduction to Donovan Writing & PublishingTRANSCRIPT
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Where do your customers and prospects find the information they
need?
From you or your competitors?
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Consumers today solve problems by finding information on their own.
• Search engines• Online news sites• Credible blogs• Company web sites
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And they bond with useful sites.
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I’m Bill Donovan
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I help companies create useful information for people most interested
in reading it.
Your Company
Your Clients Your Prospects Your Employees
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Companies have become publishers as well as experts in their own fields.
• Web sites• Blogs• White papers• Annual reports• eMagazines• Videos• Case studies• Microsites• eNewsletters• Podcasts• Social networking sites
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But they aren’t experts at creating content.
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Social media is intriguing . . .
But what’s your content?
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Your customers are readers. What do they need to know?
• You can connect the knowledge in your organization to the needs of your audience.
• With compelling print and online content, demonstrate the expertise of your firm’s professionals.
• Make your company a valued and trusted resource in your field.
I create that content.
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My background is in business journalism.
(Property of the NY Times)
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Since 2000 I’ve worked with some great companies and nonprofits.
• Merrill Lynch• CIBC World Markets• Burnham Funds• Microtech Staffing Group• Assette • Groove Networks (Microsoft)• Disabled American Veterans• Johnson & Wales University
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I still approach my work much like a reporter.
• Know your readers.• Develop good story ideas.• Thoroughly research the topic.• Interview appropriate experts.• Write engaging and compelling text.
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If you’re ready to . . .
• Strengthen your connection to customers• Share your expertise with prospects• Establish yourself as a thought leader• Tap the unique knowledge within your
company• Create content that others will value
Let’s talk.
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781.741.8182www.donovanpublishing.net
28 South StreetHingham, MA 02043