creating your own community
TRANSCRIPT
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Creating
your own
communityRobin Fenwick / @CIMARobin
Director of Member and Student Services
Chartered Institute of Management Accountants
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CIMA’s proprietary community,
CIMAsphere
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Brings together blogs (original content)
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Groups – peer conversations around
special interests
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Discussions – a place to ask questions,
and get answers
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News – our push comms
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Why
bother?
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Over
30,000registered users in
three years 10%active most of the time
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vs
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43,193Facebook fans / likes
3,500talking about CIMA most of the time
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11,851Twitter followers to our
main account
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It’s an , not
either/or
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If you build it,
they will come
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It has to do
something
different
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Exclusive
content and
community
leading experts
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Not what’s
new, but what
you need now
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Bring together great
content and
knowledgeable
people to increase
member value and
belonging …Improves member
retention
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Content:Be authentic
Keep it simple
Create an emotional reaction
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Take the pulse of
your membership or
clients
…Improves your
service
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Gather rich
analytics data
…Improves your
prospects
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Provide and control
commercial
opportunities
…Increases your
revenues
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Earn your
crust…link the
community to
business goals
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Hire well, or educateSocial media is a unique
medium which imposes its
own values.
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Sometimes how you
react matters more than
how you plan
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Get started with NingHosted – nothing to install – pain free
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Where next?
Gameification
Mobile
Evolution not revolution