creation - 1886
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Creation - 1886. 5 cents a glass. Coca-cola transforms into a business. =. Advertisement and growth. Early Advertisement. Trays. Coolers. Strong promotional advertising Leads to brand recognition and demand for the product. - PowerPoint PPT PresentationTRANSCRIPT
Creation - 1886
Coca-cola transforms into a business
Advertisement and growth
=
Trays
Coolers
Strong promotional advertisingLeads to brand recognition and
demand for the product
1895: Syrup plants were built in Chicago, Dallas, and los Angeles
1889: Bottling Rights sold
Coca-Cola goes nation wide
Bottle changes
Santa Clause Transformed
Coca-Cola is made more accessible
Six pack open top cooler
By 1940 Coca-Cola is in 53 countries
By 1959 they are in over 120 countries
Expansion of the comanyIn the 1950’s and 60’s the Coca-Cola company added Fanta, Sprite, Fresca, Minute Maid, and Tab
I’d Like to buy the world a coke
http://www.youtube.com/watch?v=2msbfN81Gm0
World Wide
Coca-Cola VS. Pespi-Cola
The cola wars
Diet Coke and New Coke1981: Diet Coke introduced as healthier soda drink
1985: Due to Pepsi competition Coke introduces New Coke with an new recipe, quickly becomes an unpopular move.
The 90’sAdvertisement Campaign “Always Coca-Cola” Partners with Olympic
Games, Fifa world cup, and NBA. Coca- ColaBecomes official soft drink of Nascar
Powerade sports drink and Disani water are added.
Coca-Cola Today• Has over 500 hundred brands
• Enjoyed in over 200 hundred countries
• 1.7 billion beverage servings sold daily
• Most Recognizable brand in the World 94% of people recognize red and white logo