Saatchi and Saatchi• Saatchi & Saatchi is a global advertising agency network with around

140 offices in 76 countries and over 6,500 members of staff. It was founded in London in 1970 by two brothers called Maurice (Now Lord Saatchi) and Charles (An art collector) but now headquartered in New York. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994 and was listed on the London Stock Exchange until 2000.

• The Lovemarks company is the unique way that Saatchi and Saatchi look at the relationships people have with their products. The definition of Lovemarks is, ‘A product, service or entity that inspires loyalty beyond reason.

• Saatchi and Saatchi’s major clients are, Diago, Emirites, General mills, Kraft foods, Lenovo, Mead Johnson, Novartis, Procter & Gamble, Toyota and Visa Europe.