creative & innovative mind
TRANSCRIPT
CREATIVE &
INNOVATIVE MIND
By: Dr Aida Firdaus MN Azmi
Institute Of Leadership And Development (ILD)
PERAK
24-25th March 2020
❖ Senior Lecturer (since 2012)→ Food Science & Technology→ FSG, UiTM Shah Alam
❖ Actively involve with industry→ BERNAS→ Kulim (M) berhad→ QSR Brands (M) Holdings Berhad→ Chicken Cottage→ Boat Noodle→MMI Murni Drinks→ GIEF→ Nasi Bamboo Sg Klah
❖ Enjoy doing community service (#WakafIlmu)
→ Padang Panjang, Indonesia → Bangi, Gombak, Klang, Shah Alam, Rawang, Subang, Johor
❖ Love to make new friends
2003 2005 2008 2012
Diploma in Food Technology
(UiTM)
Bsc (Hons)
Food Science
and
Technology
(UiTM)
Msc Food Science
(UKM)
PhD, Food and Enzyme
Biotechnology
(UPM)
1
2
3
4
EDUCATION
…creativity is the habit
of continually doing
things in new ways to
make a positive
difference to our life
(Hyper Island, 2016).
04
Kebolehan atau keupayaan
untuk mencipta, mewujud dan
menghasilkan sesuatu yang baru
atau dalam bentuk baru melalui
kemahiran imaginasi. Ia
melibatkan:
➢ keupayaan berfikir yang
dapat melahirkan idea baru
yang unik dan menarik,
➢ keupayaan berfikir secara
kritikal dan membuat
penilaian secara analitikal
terhadap idea dan
seterusnya mengemukakan
cadangan penyelesaian
➢ keupayaan berfikir secara
praktikal yang dapat
menterjemahkan idea dan
teori kepada bentuk aplikasi
KREATIVITI
INOVASI
KIK
➢ aedah mencari jalan untuk
menghasilkan produk atau
perkhidmatan yang lebih baik
sama ada melalui
pengubahsuaian atau
penambahbaikan.
➢ Ia adalah hasil cetusan idea-
idea yang kreatif dan inovatif
dalam mana-mana aspek kerja
yang dapat meningkatkan
kualiti dan produktiviti
organisasi.
➢ Idea-idea ini boleh merangkumi
apa-apa perubahan dalam
bentuk sistem dan prosedur,
kaedah dan cara bekerja
mahupun pengenalan
teknologi.
SUBSTRATE CATALYST
✓Need✓Opportunity✓Capability
✓Infrastructure
= =
Idea Development & Creation of Creative & Innovative Products
INTERACTION
INNOVATION
Source: Adapted from “The Cleveland Clinic’s ‘10 Commandments of Innovation”
ORGANIZATIONAL CHARACTERISTICS THAT
SUPPORT CREATIVITY AND INNOVATION
5 DISCOVERY SKILLS OF
DISRUPTIVE INNOVATORS
02
05
0403
01Questioning Observing
Networking Experimenting
Associating
Source: The Innovator’s DNA (2011)
Source: Osborn, A (1979) in https://idea-sandbox.com/destination/osborn-creative-problem-solving-process/
BRAINSTORMING vs BRAIN WRITING
Video 1
DOUBLE DIAMOND DESIGN THINKING
Overview from the Centre for
Creative Emergence shows some
key differences between:
CREATIVE THINKING
Divergent
Convergent
idea generation
idea focusing
LDK #1
1. List ANY Problems/Issues Related to UiTM
2. Categorize THE PROBLEMS
3. Choose your TOP 3 PROBLEMS
?
Hidden Needs
❖Imagine you want to build a recipe app for an iPad
❖Your Mum has an iPad and she uses it for various
things…
❖If you wanted to find out whether she would buy,
what would your conversation go like?
EXERCISE
You : Mum, I have a business idea. Do you have 5
minutes?
Mum : Of course, dear
You : You like your iPad and use it a lot?
Mum : Sure, it's great.
You : Would you buy a cookbook app?
Mum : I love cookbooks, sounds nice. Does it come with
vegan recipes? Or something special for Xmas?
The Mum Test — What People Say
By: Rob Fitzpatrick
Investigate
You : Mum, I have a business idea. Do you have 5 minutes?
Mum : Of course, dear
I'm proud of you and I don't want to hurt your feelings
You : You like your iPad and use it a lot?
Mum : Sure, it's great.
I use it to check email on the sofa.
You : Would you buy a cookbook app?
Mum : I love cookbooks, sounds nice. Does it come with vegan recipes?
Or something special for Xmas?
Well, I have plenty of cookbooks. I don't need a computer in my kitchen
—it might get dirty! But hey, if my kid made it, I'll try. App? I never
bought an app. Don't you need to enter your credit card for that? Let me
try to change the subject…
The Mum Test — What People Think
Feedback
Mum, when have you last time used the iPad?
For what?
Have you ever used it in the kitchen?
Have you ever bought an app? Which? Why? For how much?
Do you use your cookbooks?
Is there anything you dislike about them?
What was the last cookbook you bought? When? Why?
The Mum Test — How To Do It Right
Improvise
❖Talk about their life instead of yours
❖Ask about specifics in the past instead of generics in
the future
❖Talk less and listen more
The Mum Test — How To Do It RightTips
SCIENCE OF PERSUASION
Video 2
The Mum Test — Wanna Try?
LDK #2
ARE YOU CREATIVE?
5 lines
4 lines
3 lines
3D Employee Journey Map
LDK #3
SELF REFLECTION
MY FOOD INNOVATION
Secured RM50,000 from SiNERGI Grant(June 2018 – May 2019)
Datuk Seri Mohamed Azahari, CEO of QSR brands gave his honest
opinion on new my product
Vegan Coconut Spread
*allergen free*dairy free
*gluten free
Biodegradable Energy Gum
Functional Noodles
Jackfruit Jam, Marmalade & Gummy
Jackfruit Seed Crisp
Bamboo Shoot Crisp Bamboo Shoot Breakfast Cereal
Bamboo Shoot Instant Soup
My Exposure / Networking
Research Attachment(3 months, Norwich, UK)
2012
IATSS Forum (2months in Japan) 2015
CEO@Faculty Programme(6months with QSR Brands)
2017
2020
Find yours….
UnaCoffee Official
013-327 4060
@UnaCoffee Official
Dr Aida Firdaus MN AzmiPensyarah Kanan
Sains dan Teknologi Makanan
Universiti Teknologi MARA
Shah Alam
013-3274060