creative bedfordshire - sales & marketing for creative business - networking november 2016

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3rd Nov 2016 7 - 9pm Bedford CREATIVE NETWORKING NOVEMBER Creative Networking is delivered by Bedford Creative Arts and is free of charge to attend thanks to the support of Central Bedfordshire Council and Bedford Borough Council. Supported by

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Page 1: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

3rd Nov 2016 7 - 9pm Bedford

CREATIVE NETWORKING NOVEMBER

Creative Networking is delivered by Bedford Creative Arts and is free of charge to attend thanks to the support of Central Bedfordshire Council and Bedford Borough Council.

Supported by

Page 2: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

SALES & MARKETING FOR CREATIVE BUSINESS

Page 3: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

SAY HELLO

We are a very friendly network. We are not pitching at each other. We are chatting about what we are in to and what we are up to with a view to understanding each others skills, collaborating and voicing our needs.

Page 4: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

SHOUT OUTYour chance to tell us about your work and needs

Page 5: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

Q&ADo ask our speakers questions. If they are very specific, catch them after the talk

Page 6: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

OUR HOST

Sandra DartnellAssociate Producer for Bedford Creative Arts

Customer Experience Consultant at ThinkingCX

Sandra has been self employed

for 3 years, and works on how the

key point of value can be

communicated to customers.

Sandra lives in Leighton Buzzard

@SandraDartnell

Page 7: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

OUR SPEAKERS

Alec East

Co-founder of Narrative Industries

Narrative Industries is a Bedford based digital consultancy.

Alec lives in Flitwick.

@NarrativeUK

Lisa Stenhouse

Founder of Fluent Ginger

Fluent Ginger is a Bedford based marketing consultancy.

Lisa lives in Bedford.

@FluentGinger@PeppermintMuse

narrativeindustries.com fluentginger.co.uk

Page 8: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

(Chris) and Alec.

Page 9: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

AN APPROACH SELLING ONLINE

Alec East will explain what people need to think about in general to make an informed decision and start selling online quickly and with minimum risk.

Page 10: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

Decision paralysis.

Page 11: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

What's right or you.

Page 12: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

Overcome fear.

Page 13: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

Take calculated risks.

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Sell online and in the real world.

Page 15: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

From under £350 for a whole year.

Page 16: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016
Page 17: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

Q&ADo ask our speakers questions. If they are very specific, catch them after the talk

Page 18: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

Lisa Stenhouse.

Page 19: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

AN APPROACH MARKETING

Lisa Stenhouse will be talking us through some the marketing tips for small creative businesses and individual arts practitioners, giving us ideas about what we can do ourselves, as creatives with limited time and budget.

Page 20: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

A few facts about me – professional and personal.I lived with my Nan when I went to drama school and persuaded her to let me record her life story, growing up in colonial India. The theatre is my church.

Page 21: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

So, what is marketing? Marketing is the messages and/or actions that cause messages and/or actions.

Page 22: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

Marketing MythsNumber One : Marketing is Selling Number Two: You have to run price promotions

Page 23: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

Marketing MythsMarketing Myth Number Three: Marketing is about having a Unique Selling Point and a list of features and benefits. Marketing is about PEOPLE.

Page 24: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

Every tweet, Every article you write, Every video you make, Every handshake, Every email, Every conversation at a networking event, In fact, Every word out of your mouth is a chance to build your brand!

Page 25: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

Q&ADo ask our speakers questions. If they are very specific, catch them after the talk

Page 26: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

SAY HELLO

Page 27: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

SHOUT OUTYour chance to tell us about your work and needs

Page 28: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

CULTURE CHALLENGE

A project devised and led by Bedford Creative Arts to enable more young people to experience and make arts and culture. Designed for and with teachers it provides a directory of creative and cultural providers that are experienced at working with schools. Artists, cultural organisations, and schools can become Culture Challenge members

Page 29: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

QUILLA CONSTANCE ‘QC’ – PERFORMATIVE LECTURE

10th Nov 2016

Tickets FREE http://bedfordcreativearts.org.uk/projects/qc/

A Bedford Creative Arts Mini-Commission. Presented by Bedford Creative Arts and University of BedfordshireJoin us for a performative lecture by artist Jennifer Allen aka Quilla Constance ‘QC’, to explore the negotiation of black female identities within pop culture and high art. Throughout the evening Allen will present a selection of performative paintings and screen excerpts from her recent Arts Council England commissioned video works – with reference to assertions by theorists ‘bell hooks’, Jacques Lacan, RosiBraidotti, Stuart Hall, José Esteban Muñoz and Sigmund Freud.

6.30 – 9.00pm Bedford, MK41 9TD

Page 30: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

AN ARTISTS’ SUPPER CLUB

23rd Nov 2016

Tickets £10.00 http://pavilion.attheparkbedford.co.uk/events/

Produced by Bedford Creative Arts.Are you an artist in Bedfordshire? Ever fancied eating off an artwork? We would like to invite you to join us for our very own art-infused supper club as we experience the artwork: ‘70 x 7 The Meal’, an artist-made dinner set by internationally renowned collaborative, Lucy + Jorge Orta. Over some great locally sourced food at the Pavilion at The Park it will be an opportunity to enjoy the good company of other Bedfordshire artists.

7.00 – 11.00pm Bedford, MK41 7SS

Page 31: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

• BUSINESS NEWSLETTER

Business advice and information from Bedford Borough Council

http://www.bedford.gov.uk/business/business_support_and_advice.aspx

• ACCESS TO FINANCE• START UP SUPPORT

Page 32: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

• LET’S TALK BUSINESS

Business advice and information from Central Bedfordshire Council including a one page summary of business advice sources with links to each

http://www.centralbedfordshire.gov.uk/business/timebank/news-events.aspx

• BUSINESS TIME BANK• BUSINESS TOOLKIT

Page 33: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

BUSINESS GROWTH SUPPORT

Velocity provides networking with other businesses and cutting edge information / guidance on a range of growth themes. They hold a number of free workshops across the South East Midlands area.

www.velocitybusinesssupport.com/

Page 34: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

GRANTS FOR THE ARTS

Grants for the Arts is an open access funding programme for individuals, art organisationsand other people who use the arts in their work. The Arts Council offer awards from £1,000 to £100,000 to support a wide variety of arts-related activities, from dance to visual arts, literature to theatre, music to combined arts.

http://www.artscouncil.org.uk/funding/grants-arts/

Page 35: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

1st Dec 2016 7 - 9pm Flitwick, MK45 1QJ

CREATIVE NETWORKING DECEMBERRegister for updates: http://bedfordcreativearts.org.uk/creative-bedfordshire/#signup

Follow us online:

Creativebedfordshire CreativeBeds CreativeBeds Creative Bedfordshire

Page 36: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016

THANK YOU.ANY QUESTIONS?LIKE TO BE A SPEAKER?LIKE TO FEEDBACK ABOUT HOW WE HAVE HELPED YOU?

[email protected] Dartnell – Associate Producer

Page 37: Creative Bedfordshire - Sales & Marketing for Creative Business - Networking November  2016