creative brief: the stories your alumni want to hear... and why you should care

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Page 1: Creative Brief: The Stories Your Alumni Want to Hear... And why you should care
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NICF-CYGNUS RESEARCH

What is it? Why should you care?

Page 14: Creative Brief: The Stories Your Alumni Want to Hear... And why you should care

NICF-CYGNUS RESEARCH

What is it? Why should you care?

• 38 organizations• 67,000 members

• 2015 survey• Largest single piece

of research ever conducted for Greek organizations

• Most detailed statistical analysis of fraternal philanthropy ever compiled

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