540 .424 .0211JEFFREYPMACHARYAS@GMAIL .COMMACHARYAS.COMBE.NET/JEFFMACHARYASL INKED IN .COM/ IN/MACHARYAS

*ma•cha• ryas (Muh-shə ’ - r i s s ) n . [Hunga r i an de r i v. o f Macá r i us mean ing b l essed . ]

JEFF MACHARYAS*CREATIVE COMMUNICATIONS SPECIALIST

Jeff Macharyas | Creative ServicesCreating words and images that work well together is what creative services is all about. Seeing manuscripts and sketches come together to become magazines, websites, billboards or a social media campaigns is a magical process.

There are many parts and people involved in creative communications and I have had the honor of being a part of projects that have reached many people in several industries and in different media. My work has involved print, web, social media, audio, video and the written word.

These pages show a few examples of my projects. Some of them have been speculative, like packaging design for hand sanitizer, and some have reached hundreds of thousands, like the USO’s OnPatrol magazine. Some had widespread political appeal, such as The American Spectator, and some reached a niche industry, such as Today’s Campus. All of the projects were important and took hard work, dedication and teamwork. They all required a coordination of creative talent, manufacturing, management and labor. Everyone had a vital role to play, from the initial creative brief to making sure the printer got paid upon delivery.

I love the creative process. When I’m not working on a project myself, I’m scouring the Interent looking at all the cool stuff everyone else is doing. There is no limit to the human imagination and I am grateful to be a part.

Jeff Macharyas

macharyas.com

Specialties• Writing• Graphic design• Web design• Publication design• Project management• Online communications• Advertising• Vendor relations• Marketing• Account management• Proofing• Press checks• File prep

Software/SystemsAdobe Creative Cloud

• InDesign• Dreamweaver• Photoshop• Edge Animate• Illustrator• Acrobat

Microsoft Office• Word• Excel• PowerPoint

FTPCRMCSS/HTMLPC/Mac/LinuxComputer ForensicsGoogle AnalyticsTwitter Analytics

Certifications• AccessData Certified Expert• Notary Public• HubSpot Inbound Certified• FEMA Nat’l Infrastructure

Protection Plan• FEMA Social Media

in Emergency Management

Education• MS-Computer Forensics

Utica College• Grad Cert-Social Media Mkt.

Rutgers University• BS-Communications

Florida State University

Volunteer• Boy Scouts of America

13 years—Scout Leader• Little League Baseball

2 years—Webmaster• Lake of the Woods (VA)

Homeowners’ Association 2 years—Communications

• Orange County (VA) Schools 4 years—Teacher’s Helper, Webmaster, Volunteer of the Year (2006)

• YMCA 1 year—Seminar Speaker

CD package design & production

Selling Power Live!* was a successful audio magazine produced on cassette

and CD. My job was to get the product out every month. I refined the compo-

nents and reduced the cost by more than half, ensured that no additional

postal charges were incurred (I learned by scouring the Domestic Mail Manual) and improved the cost, quality and de-liverability to such an extent that one of my vendors offered me a job because: “You are beating us up on cost and we

can’t figure out how you are doing it.” Selling Power Live! received a Best New Audio award from the Audio Publishers

Association. * Selling Power Live! was published by

Personal Selling Power, Fredericksburg, Virginia

“I can’t do this without you.”

I received a call out of the blue from the former editor of The American Specta-

tor. She just started with the USO* to get their new publication, OnHPatrOl,

launched. The ad agency they were using was too expensive and could

not perform the task adequately. Amy implored me to do “just one issue” to

get it going. I was the art director of OnHPatrOl for four years, through two editors. We won several Mercury and

Excel Awards. I also worked on books, brochures, program guides, challenge

coins, and many other projects.* United Services Organization, Arlington, Virginia

What does Greentree Gazette mean?*

Today’s Campus was originally titled The Greentree Gazette. I convinced the

publisher that Greentree Gazette did not advance the mission statement (the business

of higher education) and developed a name that better reflected the audience. Hired for

contract, I so impressed them with my skills that they offered me a full-time position.

I improved the quality and cost of the

magazine, helped launch The Student Loan Buying Guide, and began a subscription

renewal program.

The economy of 2008 hit the student loan and banking industries very hard and advertisers

pulled out, forcing the company to close.* The publisher was from Greentree, Pennsylvania

“Please help us!”My sales rep from Banta* asked me to take on the design and production of The American Spectator because the job wasn’t getting done right. I met with the publisher and contracted as the art director for four years. I found ways to improve the process and kept costs down. In fact, when an affordable image for a cover (see opposite page) couldn’t be found, I made a gag from some money and had my wife take a picture of me to illustrate the theme. Sometimes you just gotta step right into the project to get it done. * Banta (Kansas City) is now part of RRDonnelley

Clean Packaging

One of my co-workers from a previous job became the sales and marketing director for a hand sanitizer company. She was working with a designer, but he just wasn’t getting the job done. She called me, and ever since I’ve been designing bottles, counter displays, dispensers, Facebook graphics, labels, and just about anything a company needs to market their product. Additionally, I was called upon by an associate of theirs to develop a look for a new product they were developing.

“Help me publish my book!”*

Book design is a challenging and very rewarding project to undertake. The first challenge is to educate the author on page numbering, front matter, back matter, etc., then determine the optimal number of pages, solicit RFPs, procure an ISBN and a barcode and make sure everything is perfect from the front cover to the back cover. I’ve worked on book design and production for several organizations, including The American Spectator, Randi Meyer, Kay Rutherford, and others.* Randi K. Meyer, Catastrophe Adjuster

“Make me a website. By Monday.”Although I am a champion of print, I knew early on that the internet was here to stay and I’d better learn how to work it. I earned certification in HTML in 2000 and have continued to hone my skills, learning advanced techniques in Dreamweaver, Edge Animate, HTML, CSS, Pre-miere, etc.* I’ve worked on many websites and use each project as a learning tool to improve my skills. I have realized the importance of responsive layout, web typography, social media integration, and just plain usability. * As an Adobe Creative Cloud subscriber, I have access to allAdobe programs and I learn to use them via Lynda.com, YouTube tutorials, and trial & error

“Hi, it’s Simone Butterfly.”

I’ve been fortunate to work on a variety of projects, from logos, to CD covers, to newspapers, and more. One of my favorites has been Simone Butterfly, aka Mariessa Tyrrell.* I was contacted years ago to produce a magazine mock-up for Simone, but over the years, I’ve done postcards, web-sites, databases, logos—you name it. I’ve also produced posters, logos, and a host of other print and digital work for many people. Each new project allows me the opportunity to use my skills and experience and to learn more. * Mariessa Tyrrell is a trademark lawyer in Washington, a DC Fashion Commissioner, a blogger and many other things. She has been an inexhaustible source of fun projects.

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