creative copy samples

Lori Berman, Copywriter

[email protected]; 617-821-6362

In fashion, it’s all about great combinations.

The Boston Globe

Boston.com

GlobeDirect

Worcester Telegram & Gazette

Metro Boston

NESN

ADVRTL07124_4PGvert.indd2 1 5/24/07 3:11:36 PM

Brochure Boston Globe Media: Fall Fashion & Fashion Boston

Connect with almost 2 million prospects in the Fall Fashion issue of The Globe Magazine.Put your marketing message in the hands of Boston’s most affluent and stylish consumers. Advertise in The Boston Globe Magazine’s Fall Fashion issue, publishing Sunday, August 26, and you’ll reach:

• Almost 2 million potential customers

• Over 1.2 million adults who say they enjoy shopping

Boston’s hippest and most fashionable adults look forward to this issue every fall—which makes it unbeatable for your marketing message!

Reinforce your message with the most upscale prospects in Fashion Boston.Expand your reach to target an even more fashion-conscious audience when you also run in Fashion Boston. You’ll connect with:

• Over 100,000 select subscriber households

• Adults who are 40% more likely than the market average to have household incomes of $200,000 or more

Covering the trends, people and products that make Boston such a great place for fashion lovers, Fashion Boston is the perfect way to reinforce your message with the area’s most upscale prospects.

Source: 2005/2006 Gallup Poll of Media Usage & Consumer Behavior; 1-time Sunday insertion, Boston DMA

Reach Boston’s top shoppers with a combination buy in The Globe Magazine’s Fall Fashion issue and Fashion Boston.

Call now to take advantage of this winning combination.

Advertise in both Fall Fashion and Fashion Boston

and receive up to 20% off your Fall Fashion ad.

Call your Boston Globe Media sales representative

or Kristin Toli at 617.929.3377 before July 25.

Buy both and

save!

ADVRTL07124_4PGvert.indd2 2 5/24/07 3:11:42 PM



Print Boston Globe Media: BoMoms

We’ll help you stay afloat.

Visit BoMoms and you’ll find all the tools busy parents need to

streamline their routines and simplify their lives. For example, our

“Mom’s Essentials” guide offers great local recommendations for

everything from the best children’s clothing stores to family-friendly

restaurants. You’ll also find advice-filled forums, funny and helpful

blogs, kid-friendly events in your area, and much more.

Check us out today at bomoms.comor through the Lifestyle section of Boston.com

Find bright ideas for fun.

Find fresh inspiration at BoMoms, a website where local moms can

connect with and learn from each other. Check out our “Things to Do”

guide, where you can search by event type, date, location, or your child’s

age — and find a list of new and different kid-friendly activities each day.

BoMoms also offers advice-filled forums, funny and helpful blogs,

the “Mom’s Essentials” guide, and much more.


Hands-on advice for moms, by moms.

Visit BoMoms, a website where moms from Boston and beyond can

connect with and learn from each other. This local resource offers all

the tools busy parents need to help streamline their routines and

simplify their lives. You’ll find advice-filled forums, funny and helpful

blogs, kid-friendly events in your area, plus much more!



Direct Mail The Boston Globe: Special Travel Sections


From the excitement of South Beach to themagic of Disney and all the stunning destinationsin between, it’s no surprise Florida is a vacationparadise for New Englanders. The Globe’sFlorida is the ultimate guide to a Florida vacation, featuring travel tips, must-see destinations, places to stay, and more. And it’s sure to draw the attention of Florida-boundvacationers to your business.

What’s more, you’ll reach an unbeatable audience.Florida will publish Sunday, February 6 in bothThe Globe and The Worcester Sunday Telegram.Plus, a special Florida companion piece willappear in the Travel section on Wednesday,February 9. And, special advertising packages

are available on Boston.com,the #1 regional Web site

in the country.

Connect with 2.5 million adults in the Boston market, including thesegreat prospects:

65% of those who spent over

$2,000 on their last vacation

76% of those with a household

income of $100,000 or more

55% of those who plan to visit

Florida in the next 12 months

52% of those who visited a

Disney theme park in the past year.

Look ahead to sunnyskies. Reserve your ad in Florida today.

Call your Globe salesrepresentative or Jim Gillespieat 617-929-2520.

But hurry, reservation deadlineis Tuesday, February 1.

Save 20%when you reserve aSunday/Wednesday

combo package!

For rates and specifications, go to www.bostonglobe.com/traveladvertising

Source: 2003/04 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA (Average Issue SundayGlobe or Sunday Telegram or past week accessed Boston.com)

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Collect more dollars.

FLORIDA February 6 & February 9, 2005 The Boston Globe’s Travel Section

For many New Englanders, spring is a specialtime. Thoughts turn to enjoying the outdoorsand exploring all the activities our region has tooffer. That’s why they’ll be sure to turn to NewEngland Adventure, a special themed sectionappearing in the Boston Globe Travel pages.

From adrenaline-pumping action on mountainsand rivers to more family-friendly fun, New England Adventure covers it all. And, it’s a fantastic vehicle for your travel business.

New England Adventure will publish Sunday,April 24 in both The Globe and The WorcesterSunday Telegram. What’s more, a special New England Adventure companion piece

will publish in The Boston Globe on Wednesday, April 27. Plus,

special advertising packages are available

on Boston.com, the #1 regional Web site

in the country.


53% of those who went mountainbiking, hiking or backpacking in the past year

51% of those who went camping,boating, fishing, or hunting in the past year

69% of area adults with a householdincome of more than $75,000

66% of those who spent more than$2,000 on their last trip

Fly high with adventurousprospects. Reserve your ad in New EnglandAdventure today.

Call your Globe salesrepresentative or Jim Gillespieat 617-929-2520.

But hurry, reservation deadline is Tuesday, April 19.

Save over 45%when you reserve

an ad in all 4

New England Travel

Featured sections!


Source: 2003/2004 Gallup Poll of Media Usage and Customer Behavior, Boston DMA (Read a Boston Sunday Globe, Boston Globe, SundayTelegram or accessed Boston.com in the past week.)

The sky’s the limit when you advertise in The Boston Globe’sNew England Adventure.

Watch your sales soar.

NEW ENGLAND ADVENTURE Sunday, April 24 & Wednesday, April 27, 2005 The Boston Globe’s Travel Section

PublicationSunday, September 12 &Wednesday, September 15ReservationsTuesday, September 7

ContactsThe Boston GlobeYour sales representative or

Dan Totten617-929-8815

What’s more,

a second issue of

Fall New Englandrepeats the

following Wednesday,

further expanding

your reach!


64% of area adults who spent $2,000or more on their last vacation

58% of those who plan to take aweekend trip in the next 12 months

74% of those with a householdincome of $75,000 or more

Source: 2002/2003 Gallup Poll of Media Usage andConsumer Behavior, Boston DMA — read a Sunday Globe,daily Globe, Sunday T & G or accessed Boston.com in thepast week.

Don’t wait. Call today to reserveyour ad in Fall in New England.


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As the steamy days of summer wind down, New Englanders look forward to the crisp,cool days of autumn. Fall in New England, a special themed edition of The BostonGlobe’s Sunday Travel section, is filled withuseful information on must see-destinations,fun things to do and more.

Plus, The Globe’s Sunday Travel section also appears in the Worcester SundayTelegram and has an interactive presence on Boston.com, the #1 regional Web site in

the country. Special price packages alsoavailable on Boston.com.

Harvest the ripest prospects.Advertise in The Boston Globe’s Fall in New England.

Taste sweet success.

FALL IN NEW ENGLAND September 12 & September 15, 2004 THE BOSTON GLOBE



Fenway Park Concourse Signage BostonWorks & Monster partnership



Direct Mail The Boston Globe: Arts and Entertainment Weekend

Reserve today to get premiumpositioning!Packages include:

• A premium position ad in Boston Globe Fall Arts Preview

• Your ad in the Worcester Sunday Telegram Summer Arts Preview

• Your ad repeated in Thursday Calendar orWeekend Living/Arts

• An ad onBoston.com

Call today and reserve your ad!

Call your Boston Globe account executive or Elizabeth Sucher at 617-929-8641.

Publication Sunday, September 11

Reservations Tuesday, September 6

Materials Wednesday, September 7

For more details on packages and other value-added opportunities, be sure to visit www.bostonglobe.com/artspreview.

Advertise in Fall ArtsPreview!

Reach Boston's arts enthusiasts with TheBoston Globe's Fall Arts Preview, a must-have section featuring the season's coolest

arts and entertainment offerings, including liveconcerts, dance, museum and gallery exhibits,and more. Arts enthusiasts will turn to this sec-tion again and again as a comprehensiveresource for the coming season. Make sure theysee your ad.

Plus, Fall Arts Preview will also publish in theWorcester Sunday Telegram and on Boston.com,connecting you with 2.5 million adults in theBoston market, including:

• 61% of those who attended a dance/ballet/theater performance in the past year

• 68% of those who attended a symphony concertor opera in the past year

• 64% of those who visited a gallery or museumin the past year

• 57% of those who attended a jazz/folk/rock concert in the past year

• 52% of those who attended a comedy club inthe past year

• 49% of those who attended a family entertainmentevent in the past year

Source: 2003/2004 Gallup Poll of Media Usage and Consumer Behavior, BostonDMA, Sunday Boston Globe & Sunday Worcester Telegram, Boston.com past week.

Save up to 30%

with our special package pricing!

Fall Arts Preview

SUNDAY, SEPTEMBER 11, 2005



www.bostonglobe.com/globe100advertising

Put yourself in good company.

Advertising in Globe 100 will put you in

good company — aligning your brand

with the best: top New England

companies as well as an influential,

engaged, and affluent audience.

What’s more, Globe 100 reaches even

more of the Massachusetts market

because it also publishes in the Worcester

Telegram & Gazette. Add Boston.com to

the mix and you’ll increase your prospect

pool even further — connecting with a total

of 2 million Boston-market adults, including

52% of Boston-area senior managers.

Advertise in GLOBE100and you’ll connect with the best of Massachusetts’ business community.

Steer more customers to your

business.Call your Globe representative or

1-800-376-2915to place your ad today!

But hurry! Reservation deadline is

Friday, May6.

Globe100 highlights include:

• An objective ranking of Massachusetts’ top

100 public companies, based on a composite

score of annual sales, sales growth,

profit-margin growth, and return on equity.

• Key information on each company —

including number of employees, CEO,

web address, stock symbol and more.

• In-depth profiles of the top ten companies.

• Winner lists, including highest market value,

highest sales, largest stock gain, fastest growth,

and comeback of the year.

• “Bulls & Bears,” a special feature detailing

which companies’ stocks are significantly

up or down, with

profiles of each.

On Tuesday, May17,you have an appointment with New England’s

business leaders and high-end consumer

prospects. That’s the day they’ll turn to

The Boston Globe’s Globe 100, the market’s

most-anticipated business section of the year.

Everyone from corporate decision-makers to

business-minded consumers will read Globe 100

to find out which Massachusetts companies are

at the top — and which ones are on their way.

As the business landscape in Massachusetts

continually changes and evolves, there’s one thing

that remains constant — a strong foundation of

smart, successful companies. It’s these flourishing

companies on whom Globe 100 will focus.

That makes Globe 100 the perfect vehicle for

your advertising message — and the best way

to steer more customers to your business.

Source: 2003/2004 Gallup Poll of Media Usage and Consumer Behavior, Boston DMA, average issue Boston Globe, Worcester T & G, past week Boston.com.

Your ad in Globe 100 will reach:

64% of Boston-market adultswho have a householdincome of $100,000+

59% of those who influence purchasing decisions attheir place of employment

52% of those who are senior managers

68% of those who havepost-graduate degrees

54% of those who arebusiness owners

56% of those who have$250,000+ in investments,not including their primary residence

GLOBE

Direct Mail The Boston Globe: Globe 100

Command the attentionof New England’s business leaders.

(

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Brand Manager

CIO

CFO

Controller

CEO

President

Purchasing Manager

IT Manager

TUESDAY, MAY 17, 2005

www.bostonglobe.com/globe100advertising

Call your Globe representative or

1-800-376-2915to place your ad today!

GLOBE



Print Ad The Boston Globe: Globe 100



Print Boston Globe Media: The Big Move

We’ve got just the home for you.

There’s no place like home.

The Big Move Sunday, September 14

You don’t need to click your heels three times to find your dream home. Just pick up The Big Move, a special real estate section appearing September 14 in The Boston Globe and at Boston.com/homes. You’ll find thousands of local listings, open houses, home-related tips & advice and more.



You don’t need to click your heels three times to find your dream home. Just pick up The Big Move, a special real estate section appearing September 14 in The Boston Globe and at Boston.com/homes. You’ll find thousands of local listings, open houses, home-related tips & advice and more.




You don’t need to click your heels three times to find your dream home. Just pick up The Big Move, a special real estate sectionappearing September 14 in The Boston Globe and at Boston.com/homes. You’ll find thousands of local listings, open houses, home-related tips & advice and more.




Web The Boston Globe/ Boston.com: The Big Move



Postcard The Boston Globe: Where to Stay section

The combination of The Boston Globe, The Worcester Telegram & Gazette and Boston.com will connect you with nearly 2.7 million adults, including:

63% of those who took a weekend getaway trip last year

62% of those who took 3 or more domestic personal trips in the past year

70% of those with a household income of $75,000

Dust off that sign. You’ll need it when you advertise in The Globe’s Where to Stay directory.

Save 10% on your listing. Go to

www.bostonglobe.com/ wheretostay

and enter this special promotional code:

NEQ4

Now it’s easier than ever to order and edit your Where to Stay listing.

Source: 2003/2004 Gallup Poll of Media Usage and Consumer Behavior, Boston DMA, average issue Sunday Globe & Sunday Worcester Telegram and past week Boston.com.

Where To Stay is where to be! Reserve your ad today.

Visit www.bostonglobe.com/ wheretostay for more information or call your Globe sales representative at 617-929-3284.

The Boston Globe’s Where to Stay directory has always been a great place to promote your hotel, motel, inn or bed and breakfast to

New England travelers. And now, with redesigned presence in The Boston Globe and Boston.com, it’s even better!

An easy-to-use clickable map of New England as well as website links and

property photos make it easier than ever for consumers to connect with you. They’ll be able to contact you and get the information they need with just a click of the mouse!

The Globe’s Travel pages are the perfect showcase for your message. Advertising in The Globe is the best way to reach New Englanders on-the-go.

WHERE TO STAY Every Sunday, Wednesday & Friday in The Boston Globe & everyday on Boston.com

Reach New England’s best travel prospects with our all-new Where To Stay,

in print and online!



Direct Mail Boston Media: Explore New England launch

FIRST-CLASS MAILU.S. POSTAGE

PAIDHOLLISTON, MAPERMIT NO. 20

PO Box 6100Holliston, MA 01746-6100

A whole new way to send more travelers to your business!

Reach travelerswith the region’s best

new trip-planning resource.

Print Explore New England Every Sunday in The Boston GlobeAs New England’s leading newspaper, The Boston Globe has a Sunday readership of 2.1 million, including some of the region’s most active, enthusiastic travelers. Now, with the new Explore New England section, readers will enjoy in-depth articlesand colorful photographs highlighting the best of New England travel.

Online ExploreNewEngland.com is an exciting new website where travelersdiscover everything New England. Whether they’re planning day trips, weekend getaways or extended vacations, travelers will turn to explorenewengland.com again and again for ideas.

Connect with active and motivated travelers. Advertise in Explore New Englandin print and online and reach:

• 1,781,500 area adults who took an overnight trip in New England in the past year

• 2,228,100 of those who stayed in a hotel in the past year

• 989,100 of those who spent $2,000+ on their last trip

• 519,200 of those who stayed in a B&B, inn or lodge in the past year

• 882,100 of those with a household income of $100,000+

Put Explore New England to work for your business. Call Cheryl Jacobsat 617-929-3470.

Explore New England offers prospective travelers everything they need to know—things to do, places to stay, and so much more.

A joint adventure between Boston.com and The Boston Globe

To find out more about special rates and packages, visit

www.bostonglobe.com/explorenewengland

Source: 2004/2005 Gallup Poll of Media Usage and Consumer Behavior, Boston DMA, 2004 ABC Audits, 2 SG/SWTG and 30 days Boston.com ©2005 The New England Media Group. Rates and schedule subject to change.

Introducing

Wish you were here…Call today!



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