creative cv & portfolio

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Laura Allcock L A U R A A L L C O C K CV & PORTFOLIO

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Official portfolio and CV for Laura Allcock. Laura is a second year student at the University of Central Lancashire who is passionate about the art and fashion industry. She is currently interested in magazine and website layouts.

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Page 1: Creative CV & PORTFOLIO

Laura Allcock

LAURAALLCOCK

CV & PORTFOLIO

Page 2: Creative CV & PORTFOLIO

LAURAALLCOCK

CV & PORTFOLIO

Contents page

Digital CV

Debenhams Project Description

Debenhams 1Debenhams 2

Maybelline Project Description

Maybelline 1Maybelline 2

Ford Project Description

Ford 1Ford 2

Laura Allcock

Debenhams Live Brief:Styling Project

Inspired by 2012 Spring/Summer trends of colour infusion and clashing prints, this shoot involved a mix of acidic colours and neon florals styled in a young and fresh way to attract a younger audience.

Portfolio & CV

The garments used in the shoot can be purchased from Debenhams department store.

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Page 3: Creative CV & PORTFOLIO

Black Floral Print Jcket £35.00, Black Floral Trousers £30.00, Pink plain rib vest £6.00, Pink suede peep toe shoes £35.00Bottom: Shoes Pink and blue bow front courts £31.00, Blue open blazer £30.00, Green cro-chet shell top £28.00

E L L E U K. C O M 363

Photographs by Laura Allcock

Inspired by 2012 Spring/Summer trends of colour infusion and clashing prints, this shoot involved a mix of acidic colours and neon flo-rals styled in a young and fresh way to attract a younger audience. The garments used in the shoot can be purchased from Debenhams department store.

Each photograph is styled to show off the best atributes of the outfit, whilst creating an edgy, exciting look which is on trend. The look consists of a tight, scraped back bun to create emphasis on the eyes and the outfit, with a bold, red lip to create depth and edgyness.

Elle exclusive

Laura Allcock

E L L E U K. C O M 362

Page 4: Creative CV & PORTFOLIO

Maybelline are a multi-millioncosmetics brand, which is renowned around the globe for their

great products which create greatresults. This project involved

a re-launch of a product (Maybelline Colour Sensational Lipstick).

I designed a brand new micro-site for the launch which targets a more youthful

demongraphic, whilst maintaining itsattractiveness to the brands

existing customers.

P O R T F O L I O

L A U R A A L L C O C K

Maybelline is one of the world leading make-up companies around the globe, supplying various products to its people from mascara to colour sensation-al lipstick. Maybelline are a trusted brand who remain to this day to have the most amount of loyal customers. Starting in the United States many years ago, Maybell-ine has become a well known brand in many countries including the United Kingdom. With its iconic tagline ‘Maybe she’s born with it. Maybe its Maybelline’ the brand have become known in every household and remain today as one of the largest beauty brands across the globe. Maybellines diverse product line means that there is something for everyone, and as they produced the first mascara in the United States, their brand is something that has evolved through the generations.

I chose one of Maybellines well known products to re-brand in a more young and vibrant way, to create a larger demgraphic and more brand awareness. The colour sensational line of lipsticks are fun, flirty and vivacious and you’ll find that theres a colour to suit all. If it isn’t hot red that your looking for, choose from the expansive line of colours from Berry Bliss to Perfect in Pink. I created a fresh and updated look for the micro-site of Colour Sensational, which matched the products identity, i.e. fun, exciting and overall bold. The line stands out due to the vast variety of colours, which is an aspect that majorly transended into my design. The cosmetics brand Maybelline recently created a new brand identity with a fresh black and white logo, instead of their royal blue logo which was previously used.

Laura Allcock

E L L E U K. C O M 367

Elle exclusive

Page 5: Creative CV & PORTFOLIO

2011 MAYBELLINE LLC. LEGAL TERMS ABOUT US CONTACT US FOLLOW US ON GET THE NEWSLETTER SIGN UP

SEARCHHOME COMMENTS SHAREIMAGES LESSONS

Plum Sensation For those rich, crisp lips start withColor Sensational® Lipliner in Plum. Work from the center of lips to theouter edges, following the contourof your mouth. Apply Color Sensational® Lipcolor in Plum Perfect directly fromtube, dotting on color to the center of your lips.

the center to the outer corners.

Click to see more Colour Sensational Lessons

2011 MAYBELLINE LLC. LEGAL TERMS ABOUT US CONTACT US FOLLOW US ON GET THE NEWSLETTER SIGN UP

SEARCHHOME LESSONS COMMENTS SHAREIMAGES

Berry Bliss

Use the toggles to navigate slideshow

Colour code: 20346BBIs part of our new colour sensational lipstick range for autum/winter 2011.

Available at Boots andSuperdrug and selected cosmetic stores.

Maybelline-Lessons Page

Maybelline-Image Gallery

FORDEVOLUTION

LAURA ALLCOCK

This assignment is for Ford MotorCompany. The concept is a launch of a brand new

product for the company; the self driving car.

I designed a brand new car for, suitable for the leading in-novators in technology (Ford).

As part of a product launch I also designed various forms of promotion, including a micro-site, which demonstrates the cars abilities and a clear brand identity, suited to Ford.

Page 6: Creative CV & PORTFOLIO

FORDEVOFORDEVOLUTION

For Evolution is a car which I designed which would be launched in 2020. The car is innovative and modern as it has features which make it stand out from its competitors. Features such as, its self driving capabilties, its automatic lane recognition, and the ability to take you to your next destination totally hands free.

The design of the car is as innovative and practical as the cars features, with auto car recognition, auto light sensors, vehicle and lane recognition and much more.

LAURA ALLCOCK

LUTIONWith Ford becoming the innovators in the UK for technology with their key recognition and modern style, I chose the brand to launch the Ford Evolution.

CUSTOMER PROFILE

AUGMENTED REALITY

Page 7: Creative CV & PORTFOLIO

LAURA ALLCOCK

MY AIM IN

LIFE IS TO SU

CCEED IN

AN A

REA

OF

THE

FASHIO

N IN

DU

STRY

Recent experience in promotion from working with a fashion design company in Preston, Photographing the clothing and creating brand identity.

Currently a 2nd year, studying BA Hons Fashion Brand Management at the University of Central Lancashire.

Recent experience working on live briefs with companies such as Debenhams and Swatchbox (SMD), working as Project Director, Stylist and Researcher.

Interested particularly in Magazine layouts, fashion, Graphics, Photography, Managment and Visual Merchandising.

Passionate and motivated with a creative mind. Confident communicator, reliable and resourceful, hard worker with great time management and great IT Skills (Adobe Software).

Qualifications:

BTEC National Diploma: Art and Design: Finishing with two Distinctions and a Merit (Specialised in Photography).

Qualifications: All GCSE’S C and above. Majority of GCSE’s grade B, with an A in art and I.T

Experience Personal Statement

Address:Home:57 Gainsborough RoadChestertonNewcastle Under LymeStaffordshireST5 7LFTerm:131 Market Street West,Preston,Lancashire

LAURA ALLCOCK

13/06/1992Age: 19