Creative Derbyshire 2010 - 2013

Rob WadsworthS4W Ltd

Local Derbyshire Context

• Geographically central• Cultural and lifestyle context• Economic structure• Creative economy context• Technology• Spearhead for labour market change• Low barriers to entry• Engaging young people

Developing the Programme

• Workshops for businesses

• Networking and major events

• Young people and new talent

• Evidence base and economic value• Impact of interventions• State of the sector• Impact of businesses

Demonstrating Improvement

Confidence before

Confidence after

Confidence before

Confidence after

Pres

s & P

R fo

r the

Cre

ative

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0 1 2 3 4 5

Demonstrating Improvement

Confidence before

Confidence after

Confidence before

Confidence after

Intr

oduc

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to S

ocia

l Med

ia

0 1 2 3 4 5

Meet the Curator

• All the festivals/galleries said sourcing new talent was critical to their business model

• All the festivals/galleries had leads they wish to follow up

• Selling to Galleries was seen as critical or very important to their business by over two-thirds of artists

• Over two thirds of artists where very or fairly unsuccessful in selling their work to galleries

• All the artists that attended had leads they wish to follow up

Evidence Generated by the Programme

• Around 70% of all businesses we worked with were sole traders (55% in wider economy)

• In a recession, 30% of businesses were expanding or ready to expand

• Creative businesses spend 43% of their turnover within Derbyshire

• Over half of creative businesses are active in business to business markets

Education

Leisu

re/to

urism

Health and so

cial c

are

Product

design

Media

Public Secto

r

Manufactu

ring

Constructi

onRetail IT

Service se

ctor

Agricultu

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Banking and Finance

Property

Services

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Business sectors that creative businesses in Derbyshire trade with

www.creativederbyshire.com

Funders/Sponsors