creative & digital strategy for hotels

Creative & Digital StrategyHospitality Industry

A presentation by ColourCraft Studio

Creating a Holistic Gameplan

Business, creative and digital strategies should be interlinked so that your communications are constantly creating customer delight!

We make sure of that.

Business Strategy

Creative Strategy

Digital Strategy


Our Methodology: Creating Customer Delight

Understand the Business

• Understand the business plan

• Determine key values and USPs

• Determine current and desired customer touch points

Develop Brand Identity & Content

Develop a Creative Strategy

Develop a Digital Strategy

• Develop / document a brand identity

• Determine keywords for content

• Determine major contentSc

ope

Del

iver

able Creative & Digital Brief Brand Identity Document

Keyword-based Content

• Develop “a-ha” creatives for all customer touch points

• Develop engaging sales / marketing collateral

• Develop engaging advertising creatives

Creatives

• Develop an “a-ha” Website Design as per SEO best practices

• Offsite SEO with quality and relevant content

• Engaging Social Media Management

• Targeted Digital Advertising

Digital content

Website

SEO & Ad Reports

Social Media Content

Monitoring & Reporting

Digital Strategy


Most people think a good digital strategy is this…

Website SEO

Social Media

Advertising

This approach can be expensive, counter-productive and usually involves rework.


Actually a good digital strategy is more like this…

Business Plan

Offsite SEO

Advertising

The most important factor for a successful digital strategy isrelevant and quality content, derived from the business objectives.

Social Media

Keyword based Content

SEO prescribed Website Design

Traffic and Rankings Analysis

Mobile Website

Search Engine Optimization


Cracking the SEO code

Business Plan

Offsite SEO

Advertising

SEO looks like rocket science but isn’t. It’s simple. Google gives maximum importance to content, then design and then all other things.

Social Media




1

Mobile Website

2

3


Here’s an example…

Here’s an example of how ONLY quality content and good design led to our client –Waterstones Hotel – achieving high rankings for desired keywords. Please note, we have

not done any offsite SEO or online advertising for Waterstones Hotel.



Business Plan

Offsite SEO

Advertising

Most SEO agencies focus more on “all other things” and less on content and design.This leads to ineffective gimmicks, waste of time and expensive redesign of the website.

Social Media




Mobile Website



Business Plan

Offsite SEO

Advertising

Even worse are agencies who promise quick results using tactics like auto and paid link building, spamming, cloaking, etc. Google can’t be gamed, and every year it improves its

algorithm and punishes sites that use unethical SEO by lowering their rankings.

Social Media




Mobile Website



Sustainable SEO takes time and requires monitoring, tweaking and innovation. If you are not in it for the long-haul, might as well put your money somewhere else.

Business Plan

Offsite SEO

Advertising

Social Media




Mobile Website



In summary, good SEO uses “industrial strength” content, website design that uses that content effectively and looking at the big picture.

SEO doesn’t have to make your website look dull and ugly.At the core, CCS is a design firm.

Industry-specific Quality Content Awesome Design Google prescribed

SEO+ +

Website Design


Our Approach to Website Design & Development

• Capture client brief

• Understand brand identity

• Understand calls to action

• Determine timeline

• Determine keywords and create SEO-friendly Content

• Design wireframes

• Client review and approval

• Programming

• Onsite SEO in parallel

• Integration with Booking Software


• Browser and bug testing on live server


• Go live

Website Design Questionnaire

Project Scope, Timeline and Cost

Keyword Analysis

SEO-friendly content

Wireframe Designs

Beta Website Live Website

Understand Design Develop Deploy


We also design websites for mobile devices

Social Media & Advertising


Get Social

Social Media is always part of a larger SEO strategy and content is king here too.But every effective social media strategy requires some advertising.We work with your team to calculate ROI, not just reach and clicks.

SEO Content

Social Networks Advertising

30%

40%

30%


Successful Social Media Case Studies

Our facebook campaign for Athena School of Management helped the new management institute in Mumbai get 100% admissions for their first batch and 9,000+ fans across

India, Nepal and Sri Lanka!


Successful Ad Management Case Studies

Our facebook campaigns for Bodycraft Spa & Salon in Bangalore have led to a 2% increase in sales revenue and 20% increase in fans.

The Waterstones Hotel Case Study

Digital


Waterstones Hotel Website


Waterstones Club Website


Social Media for Hotel and Club

Brand Identity

Primary Logo

Waterstones Bar & Grill Logo

On the Rocks Bar Logo


Typography


Primary Mark


Stationery

Reception & Common Areas


Key Card & Holder


Luggage Tags


Gift Bags


Common Area Signage


Newspaper Bag

Directory & Mini Office

Mini Bar Menu


Utilities


Water Tags


Pillow Menu


Tea & Coffee Tent Card


Breakfast Menu


Telephone & Stationery

Food & Beverage


Coasters


Tent Cards


Menus


Signage

Corporate


Hotel Brochure

Banquets Brochure


Media Kit


Typography


Menus


Spa Menu


Creative & Digital Strategy Chart


Contact Us

Aditi Gandhi, Client Servicing

Direct: +91 98205-47490

E-mail: [email protected]

creative & digital strategy for hotels

Documents

good digital strategy

keyword based content

website design

brand identity

digital strategy

website design

creative strategy

social media