creative director. humanist....design sprints for products. strategy workshops for branding &...
TRANSCRIPT
www.lovecraft.house
Maria Isabel Reyes
Creative Director. Humanist.
� SoftwareAdobe Photoshop, Illustrator and InDesign are my everyday. After Effects, Sketch and Figma are used with regularity. 3Ds Max was learned a long time ago.
� MethodologiesJob Stories, user testing and
design sprints for products. Strategy workshops for branding & campaigns. Value Proposition and Consumer Trend Canvas for business innovation.
� Web DevelopmentResponsive HTML, CSS & basic ES6 JavaScript,
Invision, WordPress and Squarespace.
� ProductionPackaging, large-scale print,screen-printing, furniture production, laser-cutting.
� ManagementClient and stakeholder
interviews, idea pitching, bias management and how to give constructive feedback.
� & learningCreative coding and animation for the web.
Nov 2018–today
Founder—Lovecraft.House
I work with non-profits and positive impact
businesses to deliver award winning branding and
communication initiatives.
�Oct 2016–Nov 2018
Sr. Designer/Art Director—Facebook UK
Directed 5 advertising campaigns for EMEA including
2018 World Cup, Instagram Beauty, Messenger
Business, Facebook Automotive, as well as
#SheMeansBusiness, a groundbreaking worldwide
programme to support women entrepreneurs.
�Jan 2014–Oct 2016
Design Director—TrendWatching
Led a team of 5 designers to execute initiatives over
3 continents across branding, editorial and event
design. Successfully redesigned and launched their
new digital Premium trend platform.
�Sept 2012–Dec 2013
Designer—TrendWatching
Designed and developed their global website and >30
digital publications. Designed annual trend reports
and an Amazon best-seller book. Created all brand
and marketing communications.
�Sept 2011–Sept 2012
PT Freelance UX Designer
Designed several pharmaceutical digital applications
for market access.
�Sept 2011–Sept 2012
MA in Digital Culture—King's College London
Graduated with Distinction for my research and
insights into experimental digital identities.
�Nov 2009–Sept 2011
Co-founder—IncoModa
Created and directed Colombia's first digital platform
for emerging fashion creatives.
�Aug 2007–Dec 2010
Designer—Crayola (Colombia)Designed exhibition spaces and furniture for product
launch, packaging and signaling.
�Jun 2006–Feb 2007
Producer—Arimaka Estudios
Assisted in the production of award-winning
animated short-film "Una de Espantos"�Feb 2003–July 2008
BA in Industrial Design—National University of
Colombia
Studied product, service and space design with a
focus on Design Thinking and Business Management
§ Work and Education
§ Hard skills
§ Six reasons to work with mƏ:
Creative Leadership
Throughout my career I have led and nurtured
powerful teams by promoting inclusivity, generosity
and understanding. I've done this in the fields of
advertising, branding and product; for start-ups
and Fornute500s. I’ve worked with award-winning
studios, empowered junior designers, collaborated
as a strategist with business leaders and researchers,
and many other times, have also had to create and
execute great initiatives as a solo creative.
Business Intelligence
My design approach tends to be logical and human-
centred. With strong design thinking and a business
innovation background, I prioritise empathising with
audiences and fostering collaborative environments.
My best work is often rooted in a deep humanistic
challenge, evidenced in the award winning branding
and programme design work for the Foundation for
Positive Mental Health and #SheMeansBusiness.
Fluidity
I bring a diverse cultural and creative tapestry. By
adapting my work to challenges and opportunities as
they present, I've been able to build a precise under-
standing of: digital culture, fashion, tech, exhibit & spatial design, editorial design for print and digital
environments, purpose-led and dynamic branding,
the strategic and iterative nature of digital design,
and the experiential narratives of advertising.
Off-joins-online
I’m an unrelenting researcher of digital culture on the
areas of individual and brand identity. Conversely, my
commercial work has helped develop my practical
and strategical skills, both in the design and front-
end development of digital interfaces, for which
functionality and rapid engagement with information
constitute fundamental goals. Likewise, designing for
Facebook provided an insider perspective into social
media practices.
Balanced Communication
Grounded in product and editorial design, my style
of communication developed with a classic focus on
clarity and simplicity, followed by aesthetic explora-
tion. Educational pieces are common throughout my
work, but a fascination with visual culture and the arts
is shifting the focus of my most recent work towards
giving more intentionality to processes and prioritis-
ing an emotional response.
Vision
After 6 years of leading projects in communications,
product, branding and advertising I am graduating
back to a state of craft, learning and exploration.
Lovecraft House is my space to do that. My aim is to
foster new avenues for interdisciplinary collaboration,
working with intention and equality to develop spaces
and experiences where intrinsic human values and
connections can resurface.
BTW, I'm also fun. Ask these guys:
www.lovecraft.house
Matthew Tams
Head of Creative & Media — Facebook
Henry Mason
Managing Director — TrendWatching
Soraya Amorim
Brand Director — Hall & Partners
Benjamin Plant
Creative Producer — Netflix
Let’s work together.
[email protected]+44 7547264294United Kingdom