Creative Dumpster DivingAn Exercise in Trend Research

Leigh Morlock@tenaciousleigh

njtosiemreap.wordpress.com

Creative Dumpster Diving…

Huh? What?

Examples…

What is trend research?

The combination of:

• Analysis of socio-cultural movements &• Analysis of fashion & lifestyle trends

To define major trends for the future.

• How we feel determines what we want to purchase.SPRING 2012:-- Spring is a festive season of celebration, therefore we want bold + lively-- Less restraint = surprise combinations of color, styles, and trims--Desire for escapism, travel & glamour will be reflected in fashion-- theme of Earth : being inspired by surroundings

Spring 2012 – Quick Overview

Spring 2012 – Mood & Color -- bright + bold colors-- nautical elements-- lively mood-- mix of rustic & sophisticated elements

Spring: Colors & Patterns

Spring: Bags & Details

Time to Dumpster Dive – A Look At Fall 2012

First step: research all the trend directions + moods.

For The Boys – feminizing menswear. Adding glamour to masculine shapes.

-- Glamping – Glamourous camping-- Rustic sophisticate, reinventing the lumberjack.

-- Enchanted, fantastical forest.-- Flirty, daydream quality

-- Prep of back-to-school, but daring & bold

Step 2: Filter Trends

The Push Pull Lens:• 100% handmade• 100% cotton• Ikat, closely resembles tie-dye• Modern, fresh, bold, sophisticated• Fashionable + functional• Emphasis on craftsmanship

Push Pull Fall/Winter 2012-12 Seasonal Direction:

-- unexpected glamour-- tough & tender: mixing masculine + feminine details-- liberating prep school style-- flirty, feminine styles with menswear inspired prints-- spirited, inventive, daring-- mixing materials and finishes: matte + shiny

Step 3: Determine direction for Key Areas

Color…

Pattern

Bag Styles

Details…

Resources

-- style.com-- pinterest.com-- trendland.net-- pantone.com

-- blog.stylesight.com

THANK YOU!