creative dumpster diving

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Leigh Morlock discusses her methodologies in sussing out trends in the fashion world.

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2. Creative Dumpster Diving
An Exercise in Trend Research
Leigh Morlock
@tenaciousleigh
njtosiemreap.wordpress.com
3. Creative Dumpster Diving
Huh? What?
4. Examples
5. What is trend research?
The combination of:
Analysis of socio-cultural movements &
Analysis of fashion & lifestyle trends
To define major trends for the future.
6. How we feel determines what we want to purchase.
SPRING 2012:
-- Spring is a festive season of celebration, therefore we want bold + lively
-- Less restraint = surprise combinations of color, styles, and trims
--Desire for escapism, travel & glamour will be reflected in fashion
-- theme of Earth : being inspired by surroundings
Spring 2012 Quick Overview
7. Spring 2012 Mood & Color
-- bright + bold colors
-- nautical elements
-- lively mood
-- mix of rustic & sophisticated elements
8. Spring: Colors & Patterns
9. Spring: Bags & Details
10. Time to Dumpster Dive A Look At Fall 2012
First step: research all the trend directions + moods.
11. For The Boys feminizing menswear. Adding glamour to masculine shapes.
12. -- Glamping Glamourous camping
-- Rustic sophisticate, reinventing the lumberjack.
13. -- Enchanted, fantastical forest.
-- Flirty, daydream quality
14. -- Prep of back-to-school, but daring & bold
15. Step 2: Filter Trends
The Push Pull Lens:
100% handmade
100% cotton
Ikat, closely resembles tie-dye
Modern, fresh, bold, sophisticated
Fashionable + functional
Emphasis on craftsmanship
16. Push Pull Fall/Winter 2012-12 Seasonal Direction:
-- unexpected glamour
-- tough & tender: mixing masculine + feminine details
-- liberating prep school style
-- flirty, feminine styles with menswear inspired prints
-- spirited, inventive, daring
-- mixing materials and finishes: matte + shiny
17. Step 3: Determine direction for Key Areas
Color
18. Pattern
19. Bag Styles
20. Details
21. Resources
-- style.com
-- pinterest.com
-- trendland.net
-- pantone.com
-- blog.stylesight.com
THANK YOU!