CENTRE FOR THE

EXPERIENCE ECONOMY

VALUE CREATIONCREATIVE INDUSTRIES ALLIANCE AMSTERDAMNOVEMBER 28 2014

TWO PERSPECTIVES

demystifying of the

concept of experience

business/ societal

perspective

by exploring new

forms of value creation

BA

experience

perspective

demystify the concept experience

CENTRE FOR THE

EXPERIENCE ECONOMY

which experiences in fact changed your life?

REFLECTION

which experiences you will never forget, and you actually paid for?

REFLECTION

These personal experiences determine what we value most in our life.

CENTRE FOR THE

EXPERIENCE ECONOMY

Experience is a continuous, interactive process of doing and undergoing, of action and reflection, of cause and effect. That is meaningful to the individual in different

contexts of his life. An experience causes an individual to change his perspective on the world and / or himself

ERLEBNIS & ERFAHRUNG

(1) sensory (2) emotionally

erlebnis erfahrung

(3) wonder (4) meaning

An immediate, relatively isolated event with a complex of emotions that leave an impression and represent a certain value for the individual within the context of a

specific situation.

Daniel Kahneman

TWO FUNCTIONS OF THE BRAIN

the experiencing self

the memorising self

let’s define the concept of experience in order to create a proper perspective

CENTRE FOR THE

EXPERIENCE ECONOMY

WE CREATE MEANING THROUGH EXPERIENCE

challenging

unavoidable

doing &

undergoing

emotion

anticipationmemorable

unique

being part

of it

losing sense

of time

CENTRE FOR THE

EXPERIENCE ECONOMY

facing the challenge: how to create value through meaningful experiences / des expériences significatives

VALUE CREATION IN HOSPITALITYRitz Carlton, Joie de Vive & Airbnb

Ritz Carlton

1ststage

VALUE CREATION IN HOSPITALITY

Joie de vivre hotel | phoenix

2ndstage

Ritz Carlton, Joie de Vive & Airbnb

VALUE CREATION IN HOSPITALITYRitz Carlton, Joie de Vive & Airbnb

Airbnb

3rdstage

EVERYWHERE…we cook ourselves in public places and bring our friends

Café Struik

MOBILITYSHARING IS THE NEW OWNERSHIP

Car2go /Drive now

Kickstarter

BUSINESSnew initiatives start through powerful platforms & networks

MEDIA BLENDLEWE WATCH OUR CONTENT, HOW WHEN AND WHERE WE WANT IT

Blendle

Patientpacemaker

manufacturer

emergency services

primary doctor

patients in similar

situations

scan and diagnostics

clinic

doctor on call at hospital

elsewhere

familymedical

specialist

NEW VALUE NETWORKS EMERGE CONNECTED CARE

WE NEED TO UNDERSTAND THESE CHANGES…

CENTRE FOR THE

EXPERIENCE ECONOMY

MAIN DRIVERS FOR CHANGE

Simultaneously on macro and micro level, there

is a shift from hierarchical to horizontal value structure

economical

philosophical

sociological

technological

€

philosophical

security & protection

natural

system

competences & function

social

regulatory system

meaning & insights

communication

self direction

crea tive

obe dient

hid den

sociological

self actualisationexperience explore meaning& purpose finding

economic impetus

captivating idea prospertity & modernity

NOW

manufacturing driven marketing brand driven people/network driven responsible business

20’s90’s80’s

MICHEL BAUWENS

PEER 2 PEER PRODUCTIONP2P contribution to the commons !

technological /digitalisation

personalisation

singularity wearables, quantified self

artificial intelligence

uberi-fication across other services

internet of things

cyber physical systems that monitor & control behavior &Environments

€ economical

servicesgoods meaningful experiencescommodities

transaction

based

purpose

based

valu

e

time

dematerialisation/eco effiëncy/immaterial aspects of consumption

#1

FROM SCARCITY TO ABUNDANCE

value is being co created through engagement

from ownership to access

monetary value becomes social value> time

technology is enabling & democratising society

value is shared &accelerated through networks

#2

#3

#5

#4

“Everything that can be digitalised can be personalised

#1

EXPONENTIAL ORGANISATIONS GROW> 10X MARKET

experiment and innovate

compelling experience value proposition

easy access with high level of Xp design

facilitated by social technology & value networks

engagement community & crowd

#2

#3

#5

#4

#6

they serve a higher purpose

leveraged assets by their customers

VALUE CREATION FRAMEWORK

values vision

INTERNAL

4 | people & culture

How do we develop and train the people

who have to support the experience strategy

Which skills need to be trained and what is the

desired culture?

3 | Experience technologies

internal processes that sustain xp value?

What is the experience co-creation architecture?

Which core competences are required?

EXTERNAL

CONTROL

FLEXIBILITY

2 | experience value proposition(co-)creation

Which experience environments?

Placemaking Digital & Physical

1 | innovation & learning

Where do we need to be creative,

Think outside the box, to creat new

environments and platforms and which

networks are relevant?

initiatives

goals

creativityempower-

ment

systems

standards

5 how is money

being earned

the coordinates of a new economy  are being formed. Individuals  become creators  of meaningful value , businesses are forced to humanise & rethink their purpose and future

CENTRE FOR THE

EXPERIENCE ECONOMY

PERSONAL VALUES ARE CHANGING

BUSINESS VALUES ARE CHANGING

!

“ROLE FOR THE CREATIVE INDUSTRIES?

BRING THESE TOGETHER

PERSONAL VALUES ARE CHANGING

BUSINESS VALUES ARE CHANGING

!

GERD LEONHARD

DESIGN TO DISRUPTchange forced through pain or pro-active

CO CREATE

Designed by me or with me

Lego

ECO EFFICIËNTSmart Highway designed for me

DAAN ROOSENGAARDE

“EMBRACE FUNDAMENTAL STATE OF LEADERSHIP

FUNDAMENTAL STATE OF LEADERSHIP

INT

4 | OTHER FOCUSED

Tendency towards selfless contribution

Being aware to be part of a larger whole

Communicator of his truest feelings

3 | INTERNALLY DIRECTED

Alignment of emotions, values and behaviors

Increased courage and resolve

EXT

CONTROL

FLEXIBILITY

2 | RESULTS CENTERED

Increased sense of purpose

Tendency to pursue desired results

1 | EXTERNALLY OPEN

Constructive, positive mindset

Creating a vision and higher purpose,

experimenting, mental courage

5 | HIGHER

PURPOSE

#1

RECOMMENDATIONS

rethink your purpose and business…

create compelling experience value by……

building engagement and community

implementing social technology & algorithms

shift the experience value into the customer

#2

#3

#5

#4

Read the 3rd edition of our book

@

WWW.EXPERIENCE-ECONOMY.COM

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experience economist

european center for experience economy

info@experience-economy.nl

EXPERIENCE ECONOMY

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