8 Things

You Need to Know About

Creative Market Branding

9 Killer Examples

Everyone has a brand …

the question is how good is the brand

?

How to be heard in a world too busy to listen

and with too much to hear

?

“ Making promises and keeping them is a great way to build a brand”

- Seth Godin

Influence …

the ability to inspire desirable and measurable

action and outcomes

Brand Influence

Brands deliver emotional connection to products and services

Most purchase decisions have

important emotional components

The Value of the Brand The Moment of

Truth

Your brand communicates every time it touches a customer

As a marketer you need to manage this communication

This makes you responsible for each

“Moment of Truth”

Your Brand Represents A collection of your customers

perceptions of:

How they see you

How they feel about you

What they say about you

A Customer’s Experience Enhances the Brand

So how do you go about creating, strengthening or rebuilding your market brand

?

Some Killer

Examples

Brand By Differentiation

High touch service

Low end pricing

Free Direct TV / XM Satellite Radio

Quality snacks

Brand By Communication

Brand communicates with words … and

emotions

Name

Personality

Story

Promises

Positioning statement

Brand By Solving Customer Problems

Brand By Delivering Happiness

"Feelings have a critical role in the way customers are influenced.”

- David Freemantle, author

Brand By Giving Back

“There is a spiritual aspect to our lives - when we give we receive - when a business does something good for somebody, that somebody feels good about them!”

- Ben Cohen , Ben & Jerry's

Brand By Building Trust

Leap ahead

Trust mark, customer faith

Stores have emerged as major customer

attractions by offering to test ones

skills and try out products

Brand By Customer Immersion

Starbucks launched its Hear Music media bars

Brand By Customer Experience

Whole Foods

Help customers visualize the full experience

Take grocery shopping to an interactive and

collaborative new level

Brand By Product Presentation

Markets and customers

are constantly changing … must manage change in brand to adapt to

changes in marketplace

FINAL

THOUGHTS

The Four Most Important Contributors to a Successful

Brand

• Intense customer focus

• Reputation for excellence

• Compelling value proposition

• Quality customer experience

What business are you in?

What does your business

stand for?

Thank You

About Dr. Schoultz

Mike Schoultz has thirty five years of business development, technology, business operations, and marketing experience.

He served as VP / President of Distribution Technologies, a company he helped to found and grow to a 700 M + / year market leader.

Dr. Schoultz Ph. D. is from the University of Virginia.

Digital Spark Marketing, LLC

Contacts:

• Mike@digitalsparkmarketing.com

• www.digitalsparkmarketing.com

• Twitter: @mikeschoultz

• LinkedIn: Mike Schoultz

• Google+: Digital Spark Marketing