Custom Window Signs, Car Signs & Banners

www.signazon.com

Creative Marketing Ideas for Grocery Stores

•Regardless of the size of your grocery store, you should be actively-marketing to reach a greater number of customers.

•A well-rounded variety of promotional techniques produces the best result, as your customers will come from different places.

•Putting all of your eggs in one basket means you’ll leave a lot on the table.

•How many times do customers go to the grocery store and see coupons for buy three of X product and save 25¢, or toilet paper that’s buy-two-get-one free when you buy the 24-pack?

•Offer your customers useful coupons—ones they can actually redeem, without any fine print.

•If customers don’t see value in your coupons, they’ll just throw them away, and you’re wasting paper.

Useful Coupons

•Major sporting events mean that your store will be busy.

•Hang a vinyl banner promoting a game-day special to get sports fans inside for a great deal.

•Offer specials on popular game food like chips-and-dip and soda, and make sure it’s up-front where shoppers can easily-grab it.

•Create a combo pack for big games—for instance, if the customer buys three pizzas, soda and chips are free.

Game-Day Specials

•The fresh, organic grocery market is booming.

•If your store doesn’t have anything to offer consumers searching for these products, reevaluate your inventory selection.

•Organic products demand a premium and can be a great source of revenue for your store.

•Use wall decals or even a large poster to define your organic section so customers know exactly where to find these products.

Fresh Focus

•For small markets and specialty grocers, home delivery can help you stay competitive.

•Customers can call to place their order or use your website, and then have an employee deliver groceries to their door.

•Make sure you use car magnets or car decals on your delivery vehicle so other drivers will see that you offer the service!

Delivery

•When you’re looking for new ideas or thinking of adding new products, always consult with your customers.

•Contact them in the store or even via direct mail to request their participation in a market research study.

•This give you ideas directly from the end-user of your products, and it makes customers feel valued, which increases their loyalty.

Focus Groups

Feel like an expert now? Great!

Still have questions? We can help! Visit us online at www.signazon.com

Order your window signs today at