Creative Media Sector

Creative Media Sectors

TelevisionFilmRadioPressInteractive mediaComputer gamesPhotographyPhoto imaging Advertising Marketing

By Daryl MacNeill

Structure of the Creative Media Sector The Geographical scope is the size of the

company, whether it is Multinational, national or local.

The Structure is how it is owned, it could be Private sector, Public sector and Cross-Media ownership

The status of the company is just the size of the amount of employees, they can be small and medium sized businesses, independent or subsidiary.

Television IndustryThe television Industry is multinational and local; you have the BBC broadcasting all around the world but you also get local news programmes. The shape of the employment ladder is a shape of a pyramid, with the top guys at the top and the volunteers at the bottom. It is public because it is funded by the government which gets the money from TV licences.

Television IndustryPublic television started in 1936, and today there are 6 main owners of the television channels who are responsible for our main. The 1966 world cup is over 50 years old but it is still the most watched special event ever in England. There is a lot of money to be made in a big television company because people are always going to want to be entertained and TV is the main way people entertain themselves now. Channel 4 is a national television station which also produces films.

Television Industry

Television IndustryTelevision is viewed worldwide, with channels in the UK being broadcast in other countries as well. For example Sky in the UK is Sky, but in Italy it is called Sky Italia. This means Sky is multi-national.Pinewood studios is a studio which can be used by both TV and Film company’s. This is a perfect example of a cross-media company.

Television industryKudos is one of the UK's most successful and original producers of popular award winning quality scripted television and film, consistently delivering hit returning series to broadcasters around the world. We work with the best established and new talent to create ground breaking and innovative programming, including global hit series The Hour, Spooks, Hustle, and Life on Mars. Our diverse output also includes the drama series Law & Order:UK, Ashes to Ashes; kids' drama MI High; comedies Plus One and Moving Wallpaper; international mini-series.Kudos is a great cross-media companies, creating great film and television.

Film Industry The Film industry has a wide range of employees, depending on what kind of movie is being produced, depends on what jobs will be needed and how many people are needed. Most films will be filmed in one location over all but if the film is based abroad, some filming will be abroad. If the film is a big budget movie, then there will be lots of workers and the credits last for ever. But if it’s a small budget movie (under £1 million) then there wont be as many workers.

Film Industry You get a lot of people at the top because there are so many different career's in the film industry, so you get a lot of people at the top and a lot more at the bottom. Even when a film is filmed and produced in America it still gets released world wide, for maximum profitability. On average, for every £1spent on a film there is a £12 return.

Film Industry Framestore is a motion capture company. They operate the visual effects industry and is worth £600million to the UK economy. It helps achieve economic growth so the government are willing to give subsidies to these kind of company's and create tax breaks. About 5,000 people work for Framestore, so you can easily see that it’s a large company.

Film Industry Pinewood studios are Europe’s leading film studios with the best facilities. Its had lots of investment from the government because it is seen as a growing industry. Andrew Smith is the Head of Pinewood and have recently commissioned women in Black, Iron Lady and Skyfall. Warner Bros. have invested £120million into the film industry in the U.K. Which has lead to more jobs and more films. Warner Bros. have their HQ in London which is good for them because they are surrounded buy unlimited supporting industry's. The Creative media sector is apart of the U.K. governments growth plan, which had been supported by Samantha Pariarha. On 17th September ‘’UK film contributes over £4.6 billion to UK GDP and more than £1.3 billion to the Exchequer according to an independent report published today by Oxford Economics ‘’.

Radio IndustryThe Radio industry is local but also national, so you will get your local radio stations with fewer national stations. There are a lot of illegal radio stations which hijack frequency's and play their music. Radio stations normally aim there music and shows at certain ages. Radio one is for most people aged 16 to about 35. Where as Radio 2 is aimed at 35 to about 50 because of the older music which is played and the older DJ’s.

Radio IndustryEach station only needs about four people for each show, so not massive amounts of workers are needed. The local BBC radio station for me is BBC Coventry & Warwickshire. The promotions depend on the time of your show, so if you do the breakfast show or the chart show, you have a good slot for your show; so you get paid more money.

BBC Radio stations

http://www.bbc.co.uk/radio/stations

Press The news paper industry has expanded to the internet because the lack of newspapers being bought, the papers were forced to use the internet. Journalism is local, national, and multi-national. Coventry Telegraph is a local paper which is sold through out Coventry. News international is a business that owns big papers like the Sun, it’s a big multination business. Some of the Big tabloids are cross-media owned like the Sun. The Guardian is a broadsheet paper which is aimed at well educated people who will understand the facts and topics they cover.

Press In the last two years big scandals have been revelled about big tabloid papers like ‘News of the World’. The phone hacking scandal involved lots of famous people. The Scandal has caused the paper to shut down.It was apart of News international which is owned by Rupert Murdoch; news international has three subsidiaries: Times Newspapers Ltd, News Group Newspaper and NI Free Newspapers Limited.

Interactive MediaInteractive media are websites such as Facebook, YouTube and Twitter. Facebook was created by mark zuckerberg in 2004, in the dorm rooms of Harvard business; with Mark Zuckerberg, Eduardo Saverin & Dustin Moskovitz. Facebook is a privately owned company with shares on the stock market. The website started as a private company but has now expanded to a public company

Video GamesVideo games are multinational, most games are produced are shipped around the world with multiple language settings. Rockstar is a Video game creator and producer. Its Multinational with lots of sub company's; their based around the world. This gives them more resources to use while creating their games. Rockstar is a public company with shares on the market. They have produced massive brands such as GTA and Red Dead Redemption.

Video GamesActivision is an American video game publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Eric Hirschberg. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles. Its first products were cartridges for the Atari 2600 video console system published from July 1980 for the US market and from August 1981 for the international market. They’ve made games such as Call of Duty and guitar hero.

Video GamesUbisoft are a video games company who have created games such as Assassins Creed and Rayman Raving Rabbits. Recently ubisoft have started creating an Assassins creed film, which means Ubisoft is now a cross-media company. Assassins Creed is a big franchise that is on most gaming console, it has its own range of book and is also now a film.

PhotographyPhotographers are needed for newspapers, special events and magazines. Venture photography is an international francize which has offices in the U.K., USA and Hong Kong. Venture give a unique photo shoot experience to each individual client.

PhotographyJillian Edelstein is a London based photographer who has photographed many famous people. She has received several awards including the Kodak UK Young Photographer of the Year in 1986, Photographers' Gallery Portrait Photographer of the Year Award 1990, the Visa d’Or at the International Festival of Photojournalism in Perpignan in 1997, the European Final Art Polaroid Award in 1999, the John Kobal Book Award 2003.She has a few big clients like: Tesco, Forbes, BT and Sony.

http://www.jillianedelstein.co.uk/

Photography/ Photo imagery Instagram is an app for iPhone & Android, its now apart of Facebook so its easy to show pictures to friends. Instagram is a free photo-sharing program and social network that was launched in October 2010. It’s a cross media business with 40,000,000.It helps people give a twist to there boring photos.The Photo Imaging sector has four main sections: Photographers; Image Producers and Photo Retailers; Picture Libraries, Manufacturing, Agencies and Support services.

AdvertisingAdvertising can be across a range of medias, like social media e.g. Facebook.YouTube is also a great way to advertise because adverts can be place before videos, during videos and at the end of videos.Advertising is a big part of some TV stations e.g. ITV or channel 4. Advertising can also be good in more conventional methods e.g. billboards, flyers, and posters.

AdvertisingWPP plc is a British multinational advertising and public relations company with its main management office in London, United Kingdom, and its executive office in Dublin, Ireland. It is the world's largest advertising company by revenues, and employs around 162,000 people in 3,000 offices across 110 countries.

MarketingM&C Saatchi is a leading marketing company which work internationally. They have 27 offices world wide in Major cities like L.A., New York, London, Paris, Madrid, Geneva and Tokyo. SABMiller, the global brewing giant, has consolidated the UK advertising arrangements for its Peroni Nastro Azzurro brand into M&C Saatchi.The agency won the account after a competitive pitch against Havas Worldwide London and JWT London.

Marketing Gorilla is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. The 90-second television and cinema advertisement (so it is cross media), which formed the centrepiece of the £6.2 million campaign, was created and directed by Juan Cabral and starred actor Garon Michael.

Cross Media

This Diagram has been taken from Twitter and shows that 3 corporations own thousands of medias. These corporations are cross media and will be making millions daily. This can mean each of these corporations can manipulate the public with all of the companies at their disposal.

These are cross-media, this is showing just how big corporations are growing and gaining monopoly power.

Cross MediaNews Corps has rapidly grow and changed into much more than a news corporation. With £29 billion earned in revenues last year.

Cross Media

These 5 corporations work with lots of different companies as well have invested in lots of different companies. Disney is seen as a TV and Film business but with lots of hidden ventures. They are much bigger than the public realise, they are not just in the kids TV business.