1. 1. WHIT HILER GRIFFIN VANMETER
2. 2. #KentuckyKicksAss #CMLou #CMRevolution @KentuckyforKentucky WIN THIS FLAG
3. 3. OUR MISSION To engage the world by promoting Kentucky people, places, and products. And to kick ass for the Commonwealth.
4. 4. KENTUCKY FOR KENTUCKY STARTED WITH A JOKE
5. 5. A TRIO OF AD INDUSTRY EXECUTIVES IN KENTUCKY ARE USING KICKSTARTER TO FINANCE A SUPER BOWL AD PROMOTING THEIR HOME STATE. SO FAR, THEYVE RAISED ABOUT $1,100. SPOTS ARE GOING FOR AROUND $3 MILLION.
6. 6. Kentuckians lead the nation in hentai watching Japanese animated pornography
7. 7. in nov 2012, a ky man was forced to eat his own beard during a fight. it made national news.
8. 8. LOUISVILLE IS WERE YOUNG PEOPLE GO TO RETIRE (NOT PORTLAND) BEST US CITY AT LURING AND RETAINING EDUCATED YOUNG PEOPLE -PORTLAND STATE UNIVERSITY STUDY 2012
9. 9. Kentucky Owned Three Of Southern Livings Seven Wonders Of The South
10. 10. horses & bourbon bourbon & horses horses, bourbon , & horses unbridled spirit
11. 11. "UNBRIDLED KENTUCKIANS DECIDE IT'S TIME FOR A KICK-ASS NEW SLOGAN"
12. 12. KICKASS CASE STUDY
13. 13. HOW WE BOOTLEGED THE KENTUCKY BRAND AND CAUSED A REVOLUTION IN 15 STEPS
14. 14. STEP 1 HAVE A GOOD CAUSE
15. 15. STEP 2 JUST DO IT!
16. 16. STEP 3 STICK IT TO THE MAN!
17. 17. STEP 4 SKIP THE CLEVER SLOGANS I love Kentuckys Unbridled Spirit -Said No One Ever Kentucky Kicks Ass -Says Everyone That Visits
18. 18. STEP 5 USE CURSE WORDS ASS
19. 19. STEP 6 DONT WORRY ABOUT MAKING EVERYONE HAPPY
20. 20. STEP 7 GOOD DESIGN
21. 21. STEP 8 INFLUENCERS
22. 22. STEP 9 USE SOCIAL MEDIA
23. 23. STEP 10 BE MISLEADING
24. 24. STEP 11 CELEBRATE BAD NEWS WE CERTAINLY WOULD NOT SANCTION OR ENDORSE THAT PHRASEOLOGY, SAYS STATE TOURISM DEPARTMENT SPOKESMAN PAT STIPES. THESE GUYS ARE KENTUCKY NATIVES AND THEY LOVE THE STATE. BUT THEY HAVE A DIFFERENT CONSTITUENCY. WHICH IS NO ONE.
25. 25. STEP 12 BE FUNNY AND HAVE FUN
26. 26. STEP 13 SUPPORT YOUR SUPER FANS
27. 27. STEP 14 USE THE MEDIA TO CREATE HYPE FOR YOUR CAUSE
28. 28. STEP 15 BE DISRUPTIVE
29. 29. thank you! QUESTIONS? WHO WON?
30. 30. VISIT OUR ROCK OUT WITH YOUR KENTUCKY SOCKS OUT POP-UP-SHOP