creative online activities of estonian schoolchildren pille pruulmann-vengerfeldt pille runnel...
DESCRIPTION
Levels of media literacy 1.Access 2.Evaluation/ critical analysis 3.Content creation ability Institutional aspects Social and personal aspects Individual Creating content, creating information, creating and contributing to media and communication environment – is essential definition to all literacy.TRANSCRIPT
Creative online activities of Estonian schoolchildren
Pille Pruulmann-VengerfeldtPille Runnel
Veronika KalmusAndra Siibak
Outline of the presentation
• Brief theoretical anchor in media literacy• Overview of the study• Most frequent online acitvities and creative
activities• Typology of content creators and their
background and engagement in other online activities
• Discussion on implications
Levels of media literacy
Institutional aspects Social and personal aspects
Individual
Creating content, creating information,
creating and contributing to media and communication
environment – is essential definition to
all literacy.
Data• Survey of 713 school children aged 11-18, located in three
cities – Tallinn, Tartu and Pärnu• 99% are Internet users in this age group.
Time spent online
Most frequent online activities
Social Networking sites
Discussion forums
Online news portals
Individual homepges
Engagement in content creation activities Cluster analysis of the given
activities based on the frequency of use
[Textual] Content creator typology
Content creator types
Computer skills
Conclusions
• Most popular online activities are related to communication
• Visual content creation is more common than textual
• Creating content in various environments is relatively exclusive of similar practices in other environments